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Web
Marketing Ezine
May 29th., 2002
Issue #192
ISSN 1444-2027
Contents
1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views
- Free eBook: Six Deadly Small Business
Marketing Mistakes
- Want Higher SE
rankings? Check Your Keyword Density
- Spam Proliferates
- Keyboard Tips
- Free Training Course of The Week: Back
Up Your Valuable Data
- E-Commerce Term Of The Week: ASCII Art
4. A Touch of Humor: Religious
Merger
Creates
900 Million HINJEWS
5.
Classified Ads
6. Free Training Courses
7. Feature Article: Just Say "No"
8. Our Companion Ezine
9. Administrivia
Visit our companion website at http://www.WebMarketingEzine.com
Want to read this online? For your convenience, the Current Issue
of WME is posted each week at the WME website. Just visit
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1. Sponsor's Message
Master
the Big 3 of Product, Site-selling, and
traffic-building, and there's simply no way to fail.
Ninety-nine
out of a hundred sites still don't get the order.
Here's how to join the profitable 1%
Get
your Free
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2.
First Word
Hi
All!
Over
the last few weeks, I've heard a number of stories of people who have been
severely inconvenienced by computer crashes or viruses destroying their data.
Don't go there! Read Backing Up Your Valuable Data in
this week's issue, and you'll find an
excellent free tutorial on the subject. Go there!
Thought
For the Week: "I have never let my schooling interfere with my
education"- Mark Twain
Till next week, have a good one!
John
3. Tips, Tools, News and
View
Free
eBook: Six Deadly Small Business Marketing Mistakes
Last
week I ran the following article. This week I'm running it again- with the link
this time! Thank you to all those keen WME'ers who let me know that I had
goofed. It's good to see that you're paying attention!
We've all heard the statistics. Small businesses have a big attrition rate.
Translation: Most Die. If you own a small business, or are thinking of starting
one, then you can use some good advice, and David Frey is just the man to
provide it. David is a long-time small business marketing consultant, and is the senior
editor of the Marketing Best Practices Newsletter. He's also the author this
week's free eBook download- "Six Deadly Small Business Marketing
Mistakes" Read the book; don't make the mistakes, and you'll be well
on track to succeed.
To get your free copy, go to the WME Downloads section at
http://www.WebMarketingEzine.com/downloads/6mistakes.pdf
Want
Higher SE rankings? Check Your Keyword Density
One
important part of ranking well in the search engines is to get the best keyword
density for your web page. How do you do that?
1.
Do a search on the keyword/phrase you want to rank well on, in the search engine
you want to rank well in.
2.
Note the URL of the top 2 or 3.
3.
Visit the Webjectives website, and visit their keyword density analyser at http://www.webjectives.com/keyword.htm
4.
Paste in the URL's of the top-ranking sites you have selected, together with the
keyword/phrase. Check the keyword densities, and then run the same exercise with
your OWN URL
5.
Compare the density figures for the top-ranking sites and your own. Then modify
your content so that your URL produces a similar figure
On
its own, this technique isn't enough to get you to the top of the rankings, but
it will help you improve.
WME
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Spam
Proliferates
Not
long ago, we took Hotmail and Yahoo! to task for sending unsolicited bulk
commercial email (a good definition of spam). Now another of the 'big boys' have
joined the sad collection of those who don't respect you. This from Dana
Blankenhorne's excellent newsletter,
A-Clue...
"Clueless
is Amazon.Com, which crossed the line from semi-spam (sending former customers
e-mails without explicit permission) to full-on spamming for
"prospecting" purposes. As proof I offer into evidence an e-mail from
"[email protected]," sent on behalf of such companies as
Target, J. Crew, and Toys R Us, to [email protected], a non-existent address
that has never sent e-mail to anyone. The spam (yes, I will say the word spam
now in relation to Amazon, without apology) reached me after defaulting to my
Webmaster's box."
If
these guys can't see past the next dollar, they'll continue to take us down the
road to killing off the very medium they are using.
Keyboard
Tips
All
have been tested on Windows 98, so if you've got Windows 95, XP or whatever,
give 'em a try anyway. It won't break!
Use the Windows Logo key ( let's abbreviate that to 'W') plus the specified key
to obtain the results below. e.g.
Pressing and holding the Windows Logo key (W) while typing the letter
"E" is shown below as "W+E."
W. Opens the Start menu
W+A Opens Accessibility Options if installed
W+C Opens the Control Panel
W+E Opens Windows Explorer
W+F Finds a file or folder
W+CtrlF Finds a computer on a network
W+I Opens the mouse properties
W+K Opens the keyboard properties
W+L Logs on and off Windows
W+M Minimizes all windows
W+ShiftM Undoes the minimize all action
W+P Opens the Print Manager
W+R Displays the Run dialog box
W+S Enables or disables the Caps Lock key
W+V Views the clipboard
W+F1 Displays Windows help
W+Break Displays the system properties
W+Tab Activates open programs in order
Startled? You ain't seen nothing yet. There are tons and tons more keyboard tips
available in Keyboard Magic at The Newbie Club
It really will open your eyes. (Disclosure: I am a Newbie Club affiliate.)
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Free Training
Course of the Week: Backing Up Your Valuable Data
What
do you do with your priceless data? Just leave it to the whims of a crash-prone
PC? Photographs, letters, recipes. Tax records. Stuff you've created, and don't
want to lose. Get the full scoop on using the backup tools your Windows 98 PC
comes with in this three part series. What to do, when to do it, along with
strategy for easy backups.
To
take this, and other free training courses, visit
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E-Commerce
Term of the Week: ASCII art
"An
art form developed through the use of ASCII
characters. ASCII art runs the gamut from simple little doodads in someone�s
sigfile to complicated random-dot 3-D stereogram images that are quite
impressive. Click
here to see one that'll knock your socks off!"
-Source:
http://www.netlingo.com
4. A Touch of
Humor
RELIGIOUS
MERGER CREATES 900 MILLION HINJEWS
Attainment of Nirvana Still Goal, But Not So Important That You Should Miss
Cousin Vijay's Bar Mitzvah
New
Delhi, India (SatireWire.com) � Hinjew leaders today conceded the merger of
Hinduism and Judaism has not worked out as planned, as instead of forming a
super-religion to fight off the common Islamic enemy, they have instead created
a race of 900 million people who, no matter how many times they are
reincarnated, can never please their mothers.
"On
paper, this was a textbook alliance � two smaller competitors join forces to
take on a larger adversary," said New Delhi resident Chandra Gopan.
"But the synergies are just not there. For instance, I still believe I must
pursue my own dharmic path to ultimate happiness, but when I get there, I just
know my mother will find something wrong with it."
Military
officers, in particular, have found assimilation difficult. "We were all
excited at first, especially about the Kama Sutra parts, but it's not going to
work," Israeli Col. Benyamin Telluk said at a joint press conference with
Indian officers. "I mean, just this morning, I was showing Col. Bhadrak
here pictures of my family, and he said my wife was a cow."
"I
said his wife reminds me of a cow," Bhadrak explained.
"Oh,
you've said it again!" screamed Telluk.
"It's
a compliment!" answered Bhadrak.
Hinjews
across the world, meanwhile, said they also were too busy dealing with
integration to worry about Pakistanis, Palestinians, or any other opponents.
"Surprisingly,
it's not the big issues, like is there one God or are there many? It's the
little things," said New York City Hinjew Nathan Feldman. "Like my
Hindu half acknowledges that this world is full of suffering, but my Jewish half
just goes on and on about it."
SO,
WHAT'S WRONG WITH A NICE HINJEW GIRL?
However,
most agreed that even if other issues could be overcome, maternal obstacles to
Hinjuism would always exist.
"Yesterday,
my former self was killed in a car accident," said the late Gori Bhupendra
of Madras. "But I had good karma, so I was reincarnated this morning into
the Vaisya caste. To me, this is a step up, right?"
But then
Bhupendra's former Sudras mother tracked him down.
"She
says, 'Oh, Vaisya now, is it? Very nice. Of course, your former brother is a
Ksatriya, but he was always an overachiever.'"
Meanwhile,
Muslim nations, citing the difficult Hinjew merger, said they have discontinued
talks with the world's largest religion to form Chrislam.
"It
wouldn't have worked anyway," said Imam Satra Mohammed of Damascus.
"The first time we drank the communion wine, we would have all had to kill
ourselves."
Copyright
� 2002, SatireWire
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7. Feature Article
Just Say "No"
by Dr. Donald E. Wetmore
I used to put everyone else's requests and needs first and if there was any time
left over at the end of the day for what I needed and wanted to do, that was
acceptable. That is until I began to realize that if you and I are going to be
effective time managers, we have to stay away from allocating our time solely on
the basis of those who demand it. Instead, if you and I are going to be
effective time managers, we have to allocate our time on the basis of those who
deserve it.
I don't mean this in any negative or arrogant way. It's just you have limits to
the amount of time you have to spend and so one of the most powerful words in
your Time Management vocabulary is the word, "no". Almost everyone you
encounter will think they have a better idea about how you should be spending
your time. It doesn't make others bad. It's just the way the world works. If
there is a void in your Time Management life, someone, or many for that matter,
will jump in to fill that spot. The problem is that they do not have the full
understanding of where you are taking your life and if you keep saying
"yes", they will continue to take up your time, possibly keeping you
from accomplishing what you really want to do.
"No" is sometimes difficult to say because you have been taught
differently. You have been taught to say, "yes", to please, to serve,
and to accommodate. There is nothing wrong with saying "yes" most of
the time, but occasionally there is a line you choose not to cross, when saying
"yes" is really not the best use of your time to get you to where you
need and want to be.
If you had unlimited amounts of time, you could "yes" all the time to
everyone. But you don't. You have 24 hours each day, 7 days a week for a total
of 168 hours. And you get to spend that time only once, so you have to spend it
wisely.
I have listed seventeen ways here to say "no". Don't let me put the
words in your mouth. Take the ones you like, change them around and you use the
words that are comfortable for you. The point is, if you are ever in a position
when you can never say "no", then you are always saying
"yes", and like the song says, "If you don't stand for something,
you will fall for everything".
Try these:
"I'm sorry. That's not a priority for me right now."
"I can't help you on this now, but I can get to it next week. Would that be
okay?"
"I have so much on my plate now I don't know when I can get to it. But I do
know someone over here who can help you now."
"Before I take this on for you, let me show you a few things so that you
might be able to do it yourself."
"I have made so many commitments to others, it would be unfair to them and
you if I took on anything more at this point."
"If I can't give you a ride to the school dance on Friday, how else would
you get there safely?"
"I don't know how soon I can help you on this, but I will get back to you
as soon as I am free to help you."
"I'm sure we're close enough that when I say "no" you'll
understand it's for a good reason."
"Sure I can help you with your request as long as we both agree and
understand that the item I agreed to do for you yesterday is going to have to
wait."
"Before I take this over from you, what do you think we ought to do about
it?"
"I've got good news and bad news. The good news is, I sure can do that for
you. The bad news is, I'm so overloaded with everything else, I've become
delirious and have been lying about my commitments."
"When I get overwhelmed like I am now, I remove every third person who asks
me for something, from my "Good Friends List" and the second person
just left."
"No."
"Thanks for thinking to ask me, but, no thanks."
"I would like to help you out on this but you understand I don't have the
resources available to do the right job for you."
"Now that's the type of thing I would love to help you on if only I had the
time."
"Just like you, I get overloaded sometimes and have to tell some very
special people, "no". This is one of those times."
And as you speak, smile.
Want some easy tips to help you to get more from your boss without having to say
"no"? Get your free copy now of "The Boss Question". Email
your request for "boss" to: mailto:[email protected]
Receive your free Timely Time Management Tips on a regular basis to increase
your personal productivity and get more out of every day? Sign up now for your
free "TIMELY TIME MANAGEMENT TIPS". Just go to: http://www.topica.com/lists/timemanagement
and select "subscribe".
Dr. Donald E. Wetmore
Professional Speaker
Productivity Institute
Time Management Seminars
60 Huntington St., P.O. Box 2126
Shelton, CT 06484
(800) 969-3773
(203) 929-9902
fax: (203) 929-8151
email: [email protected]
Visit Our Time Management Supersite: http://www.balancetime.com
Professional Member-National Speakers Association
Copyright 2001 You may re-print the above information in its entirety in your
publication, newsletter, or on your webpage. For permission, please email your
request for "reprint" to: mailto:[email protected]
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