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August
7th., 2002
Issue #201
ISSN 1444-2027
Contents
1. Sponsor's Message -
Free eBook: Marketing Your Local Business Online
-
A
Great Clipart Site -
Cluetrain
Manifesto Thesis #6
-
Thanks, Scott
-
Free Training
Course of the Week: E-Commerce - E-Commerce
Term of the Week: Spamdexing
5.
Classified Ads
Did
you know that subscribers to Bob Osgoodby's Free Ezine "Tip of the
Day" get a Free Ad for their Business at his Web site? 2.
First Word Hi
All! Sometimes
we're so absorbed in our own Age, that we don't look any further for lessons.
With a bit more wisdom, we'd be more prepared to look at the past for some
guidance and inspiration. The
art of writing Sales Letters is not new. That's been brought home to me as I've
looked through the National Mail Order Association's '20 Winning Letters from
1942'. Across 60 years, they still speak to us today. 60 years ago, there was a
real war. 60 years ago, business had real relationships. 60 years later, much is
phoney. I'm sure you'll learn something of value, reading these 20 letters.
They're on view at http://www.nmoa.org/Museum/letters/index.htm Thought
For the Week: "Excellence
is an art won by training and habituation. We do not act rightly because we have
virtue or excellence, but we, rather, have those because we have acted rightly.
We are what we repeatedly do. Excellence, then, is not an act but a habit.� -
Aristotle Free
eBook: Marketing Your Local Business Online As
regular WME'ers will know, my personal business background is in real-world
Marketing. I understand the importance of time-proven business principles, but
I'm fascinated by the power of email, internet and ebooks for local businesses.
I'm constantly amazed at how little real world small and medium sized businesses
employ this wonderful technology. It's a great new frontier- a sleeping
giant. Recently,
I've been heartened by an rise in interest in the subject. Dr. Ralph Wilson, one
of the most respected authorities on Web Marketing, has joined the cause with a
new website and newsletter aimed at the subject. Adding to the range of good
information available, is a fine ebook by Sharon Fling entitled 'How To
Promote Your Local Business On the Internet'. This ebook is excellent, and
will be the subject of a product review next week. This week, you can download
it's little brother, 'Marketing Your Local Business Online' for free from our
website, at http://www.WebMarketingEzine.com/downloads/mylbo.exe Also,
read this week's Feature Article by Sharon, '7 Ways to
Promote Your Local Business Online (Without Spending a Lot of Money)'! A
Great Clipart Site Tired
of visiting clipart sites, only to find that they consist almost completely of
links to other clipart sites, most of which consist of links.... Clipart has to
be one of the worst areas for this 'website of links' approach. When I
find quality sites, such as Dennis Gaskill's Boogiejack.com, I really appreciate
it. Now, I've found another excellent site that's worth a visit. 321Clipart.com
has all the usual suspects- webpage templates, icons, banners, backgrounds, etc.
I was particularly impressed by their collection of flags- Old Glory isn't the
only one around! They're well worth a look at http://www.321clipart.com Cluetrain
Manifesto Thesis #6 "The
Internet is enabling conversations among human beings that were simply not
possible in the era of mass media." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm WME
Supported By... Professional
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is left to the imagination...Web
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Don't miss out on the special, introductory price, or the bonuses, click
here! Highlight
Tables For Your Visitors Here's
a great tip from Bravenet.com...
Thanks,
Scott. On
the lookout for new additions, I visited Scott Sampson's eLearning.com site. I
was pleased to find 11 different free training courses available, and dropped
him a line to congratulate him on his site, and to ask permission to add some of
his courses. I was glad to get a prompt reply, and really appreciated the
following comments... "I will definitely provide a recip link. Your site is very well laid out and You
can visit eLearning at http://www.e-learningcenter.com Perhaps
YOUR visitors or readers would appreciate a link to WME. If you do add one to
your site, please visit our Reciprocal Links page at http://www.webmarketingezine.com/links.shtml
, and arrange for YOUR site to be linked from WME. On
the subject of nice comments, this came in from Richard Zucchi at the Ask2K
SearchEngine/Directory (visit them at http://www.ask2k.com
, have a look around, and add your URL!)... "I've
just been to your site. Congrats on a site well done." Thanks
for the kind words, Richard. WME
Supported By... Ninety-nine
out of a hundred sites still don't get the order.
Here's how to join the profitable 1% Get
your Free
Trial Download today! E-commerce
is the wave of the future, and any company can capitalize on it. However, to be
successful at it, you need to understand both the implications of e-commerce, as
well as the technology behind it. To
take this, and many other free training courses, visit E-Commerce
Term of the Week: Spamdexing
Submitting multiple, yet slightly altered, Web sites to a search engine, in hope of getting listed at the top of the results. Spamdexing is considered an online marketing strategy by misguided execs who also use word stuffing and bait-and-switch tactics. -Source:
NetLingo- The Internet Dictionary http://www.netlingo.com
WME
Supported By... What
Web marketing tool do we whole-heartedly recommend to our clients? There's no
question it's WebPosition
Gold. Unlike other products out there, this amazing tool really does help
you achieve top rankings on the search engines! If your business has a Web site,
be sure to check them out at www.webposition.com Financial Advice With Enron, you would have about $16.50
of the original $1,000.00. With WorldCom, you would have less than $5.00 left. How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important Free Download You'll Make FREE
five lesson class shows you how to improve the your results WOMEN!
THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your FREE WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the FREE InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
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7 Ways to
Promote Your Local Business Online (Without Spending a Lot of Money) by Sharon Fling Savvy business owners
are catching on to the fact that the local online market is booming�it�s
predicted to be a $50 billion market by 2006. There is no doubt
that the future of the Internet is local - and if you don�t get your
local business into the act now, it may be too late. Look at how the big
boys are reaching out to consumers, driving traffic to their local stores.
Staples, Office Depot, Wal-Mart - these guys are all going after the local
market in a big way. Why? Because they know
that people spend 80% of their income within 20 miles of home�
and that consumers are turning to the Internet to research products and services
before they buy. Now, maybe you
can�t compete with those deep pockets financially, but it doesn�t
take a million dollars to have a successful web presence. Here are seven easy
ways to promote your local business online... and they don�t cost a lot of
money. Your
URL Everywhere (you do have a website, don�t you?) Any and every
thing that may come in contact with a customer should have your URL on it.
Business cards, bags, flyers, newspaper ads, your store window, free giveaways
-- as you re-order your stationery and promotional items, just add your URL.
Simple and painless. Network
with other local businesses One of the most powerful
strategies for promoting your business is to team up other business
owners, especially those who already have websites. You probably can learn a
lot from their experiences, and there are all sorts of ways you can work
together to benefit all. For example: Link Exchange
- each website can have a special page just for links to other
(non-competing) businesses, giving each business a chance to pick up new
customers at no cost. These links should NOT be on your main page, unless
you want your visitors to click away the minute they hit your site. Coupon
Exchange - every week or two, each business owner can send a special
mailing to their list with coupons from all of the businesses. Each business
has a chance to get some new business without spending a cent. Local Guide -
if there�s no local business guide in your area, why not team up with some
other business owners and create your own? You may be able to find a web
designer that will go in on it with your group, just for the exposure and
the chance to sell his services to individual business owners later. He
could help promote the website in exchange for referrals or the right to
sell ads on the site later. Local
Business Guides Whether you�re
selling a product or a service, local business guides can be one of your best
traffic generators. People are increasingly turning to these local directories
to look for goods and services. Get your site listed in as many local guides
and directories as you can find. Some charge for a listing, but many are free
because they�re just starting out and need to get listings. So get listed for
free while you still can. Many businesses are still not taking advantage of
this great source of traffic, so you could easily be the only listing
in your category. I�ve heard more than once about consumers who patronized a
business because it was the ONLY listing in its category. Online
Networking You�ve heard that
�It�s not what you know but who you know.� Nowhere is this
more true than on the Net. Whatever your business or interests, there are
others out there just like you, networking and exchanging information. You
might even be able to find a local message board where you can meet other
business owners and prospects. Join in and share, and you�ll
find yourself getting customers and referrals without really trying. Ask
for referrals Here is an easy,
but often overlooked source of new business�ask existing customers to
tell their family and friends about your excellent products and services. If
they�re happy with you, they�ll be glad to make referrals. But don�t
expect them to think of it - remind them. And make it easy for
them - put a tell-a-friend script on your website, so they can do it
while they�re thinking about it. You may even want to offer some sort of reward
- one local business offers $25 worth of free dry cleaning when customers
refer 3 people who open an account. E-mail This is a real no-brainer.
Almost everyone has an email address, and once you get it, the cost of staying
in touch with them is minimal. There are so many ways you can use email
marketing that a slew of books, software and businesses have been developed to
help you. But it all boils down to persuading your customers and prospects to
give you their email address, then building trust through repeated contact. Free
Publicity What could be
better than free publicity for your business? If you can find a public
interest or news angle to tie into your business, you should write a press
release, including website and email address so people can get more
information. Or your business can sponsor a local event or volunteer resources
to charity, giving your business (and your website) valuable exposure
while you give back to the community. There are lots of free resources for
creating press releases, and entire websites devoted to helping you get free
publicity. These are only a few
of the many ways you can promote your business locally. You never know how
someone is going to search for a business like yours, so you should use a variety
of methods to get your name out there where they can see it! Remember, the
consumer is just a mouse click away from your store - but only
if you�re online. And with today�s technology, the targeting capabilities
and options are unlimited�.even if your bank balance isn�t.
Sharon Fling is the author of "How To
Promote Your Local Business On the Internet" (available at http://www.localbizpromo.com),
and publishes an electronic newsletter that gives business owners tips, tools
and resources for targeting local customers. To join her mailing list, visit http://www.geolocal.com
or send a blank email to: [email protected]?subject=TRAART
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