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Web
Marketing Ezine
August
21st., 2002������������������Issue #203��������������������
ISSN 1444-2027
�
Contents
1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views
�
- Test
Drive ezWebcar
- Free
Report: Managing Incoming Email
-
Cluetrain
Manifesto Thesis #11
-
A Free News Ticker For
Your Site
-�What
Language Is That?
-
Free Training
Course of the Week: Personal Productivity �
-�E-Commerce
Term of the Week: �Acquisition Cost
4. A Touch of Humor: Marketing
Explained
5.
Classified Ads
6. Free Training Courses
7. Feature Article:�Seven
Steps to Effective Marketing
8. Our Companion Ezine�
9. Administrivia
Visit our companion website at http://www.WebMarketingEzine.com
Want to read this online? For your convenience, the Current Issue�
of WME is posted each week at the WME website. Just visit�
http://www.WebMarketingEzine.com
and click on Current Issue.
1. Sponsor's Message
�
1 million free visitors on your website!
These well-guarded secrets have just permitted
us to jump up to 100,000+ visitors per WEEK.
Click here: http://www.hypertracker.com/go/nekel/million4/
P.S.: I don't know if you understood, I meant hurry up
downloading the secrets while it's in there!
�
2.
First Word
�
�
Hi
All!
�
�
This
week we feature a very clever, free program called ezWebcar. Please take a few
minutes to read our item, and to have a look at it. I'm sure that EVERY reader
of WME can come up with at one good use in their own business. Over to you!
�
Thought
For the Week:�
"Today
is unique! It has never occurred before and it will never be repeated. At
midnight it will end, quietly, suddenly, totally. Forever. But the hours between
now and then are opportunities with eternal possibilities."
-
Charles Swindoll
Till next week, have a good one!
John
�
�
3. Tips, Tools, News and
Views
�
�
Test
Drive ezWebcar
�
What
a great idea.�ezWebcar is a 'co-browser' program, that allows you to share
information with others in a unique way. To follow the 'car' analogy, you become
the 'driver', and other people become your 'passengers'. Wherever you 'drive' on
the Internet, your 'passengers' see the same sites.�
�
Take friends on a virtual
shopping trip, while they are in their homes. Show your company staff how your
Intranet works, while they're at their desks. Do a sales presentation to a group
of clients around the world. Have a meeting of your MLM downline, wherever they
live. While you 'drive' the Webcar,� your passengers see a window
containing commentary you've created� on each site. You and your passengers
can also 'talk' to each other in another text window. The possibilities are
enormous, and only limited by our imaginations.
�
An
natural extension of the ezWebcar idea, is the ezWebTour. Simply, this is a
'canned' version of a Webcar session, that anyone can take later on. It's
something like putting together a PowerPoint presentation, except that the sites
you are visiting have up-to-date information.
�
This
is powerful technology, and it's free. Test drive ezWebcar at http://www.ezwebcar.com/
�
Free
Report: Managing Incoming Email
�
We
are all receiving more and more emails. Spam is multiplying. Industry
projections show that email traffic is going to increase further. In Trays are
clogged, and we're spending an increasing part of the day just wading through
it. It's time to take stock, and look at some strategies for handling the
flood...
�
'Managing
Incoming E-mail: What Every User Needs to Know' is a 35-page report written by
Mark Hurst, of GoodExperience.com. The report describes a simple method that
will allow any user to cope with increasing amounts of incoming e-mail.
�
To
download your free copy of 'Managing Incoming Email', visit GoodExperience at http://www.goodexperience.com/reports/e-mail/
Cluetrain
Manifesto Thesis #11
"People
in networked markets have figured out that they get far better information and
support from one another than from vendors. So much for corporate rhetoric about
adding value to commoditized products."�
Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm
WME
Supported By...
 Master
the Big 3 of Product, Site-selling,
and Traffic-building, and there's simply no way to
fail.
Ninety-nine
out of a hundred sites still don't get the order.
Here's how to join the profitable 1%
Get
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�
�
A
Free News Ticker For Your Site
�
Here's
a small news ticker to liven up your site. And, yes, it's free!
�
�
�
�
The
ticker carries news headlines from some of the world's top media- Newsday, CNN,
Fox, The Guardian, Nando Times, BBC World, Reuters, and more. The
"price", is that a few ads are included in the rotation. The
"bonus", is that you can add up to 4 headlines of your own- news,
advertising- whatever you choose. If you're reading the plain text version of
this email, you can see the ticker in action at
http://www.webmarketingezine.com/backissues/082102.shtml
�
To
read more, and pick up the cut-and-paste code, visit 7 am. at http://www.7am.com/ticker/addticker.html
What
Language Is That?
�
A
couple of issues ago, we gave you an excellent site to translate text from one
language to another. Which is fine IF you know what the language IS. Now I'll
admit that it's not a problem you'll strike every day, but I would have found it
helpful a number of times.
�
The
XRCE Content Analysis Language Identifier is there to help. Just type in 5 words
or so, an the program will guess the language. So, if you come across that great
looking website that is about something that interests you, but it's
unintelligible, just copy -an-paste a sentence into the Language Identifier, and
you're in business. Then go to one of the translation sites, and away you go!
Then, you just need the translation to make sense... Try out the Language
Identifier at
http://www.xrce.xerox.com/competencies/content-analysis/tools/guesser
�
WME
Supported By...
Professional
Web Design Secrets the Pros Don't Want You to Know...
�
 "Finally,
a Web design course that makes total and complete sense! Web
Design Mastery will quickly become the "Bible" for
anyone who wants to build a website. Totally top shelf!"- Rick Beneteau
�
Nothing
is left to the imagination...Web
Design Mastery takes you step by step through the entire process.
Don't miss out on the special, introductory price, or the bonuses, click
here!
�
�
�
Free Training
Course of the Week: Personal Productivity�
�
Getting
Things Done is a 4-week, 16-hour Online Instructor-led Course which offers a
leading-edge methodology for getting things done with minimal time and effort,
while maintaining control in work and life.
To
take this, and many other free training courses, visit
http://www.webmarketingezine.com/freetrainingcourses.shtml
E-Commerce
Term of the Week:�Acquisition Cost
Advertising or promotional costs divided by the number of click-throughs. For example, if your company spends $30,000 to purchase 1 million impressions for on an online ad campaign, and the ad achieves a 0.5 percent click-through rate resulting in 5,000 visits to your Web site, your acquisition cost equals $6 per person.�
�
-Source:
NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...
�
WME
Supported By...
�
How
To Promote YOUR Local Business�
On
The Internet
�
48
million adults in the U.S. went online looking for local businesses just
like YOURS
last year? Would YOU
like to know how to turn these hungry consumers into YOUR
customers? Then this is the ebook for YOU! Click
here to discover the secrets of 'How
To Promote Your Local Business On the Internet'.
�
4. A Touch of
Humor
�
�
Marketing
Explained
You go to a party and you see an attractive
girl across the room. You go up to her and say, "Hi, I'm great in bed, how
about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across the room. You give your
friend a buck. She goes up and says "Hi, my friend over there is great in
bed, how about it?"
That's Advertising.
You go to a party and see an attractive girl across the room. You somehow get
her mobile number. You call and chat her up a while and then say "Hi, I am
great in bed, how about it?"
That's Tele-Marketing.
You go to a party and see an attractive girl across the room. You recognize her.
You walk up to her, refresh her memory and get her to laugh and giggle and then
suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the room. You stand
straight, you talk soft and smooth, you open the door for the ladies, you smile
like a dream, you set an aura around you playing the Mr. Gentleman and then you
move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.
You go
to a party, you see an attractive girl across the room. SHE COMES OVER and says,
"Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.
�
WME
Supported By...
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for BIG MONEY PRODUCTS - at a truly
Unbelievable Price! Selling Quick, so Go
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An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/Default.asp?id=8572
�
5. Classified Ads
Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to
http://www.webmarketingezine.com/advertise.shtml
How
Much Is One Good Sales Letter Worth To Your Business?
http://www.webmarketingezine.com/isl.htm
Make
Your Site Sell- The Most Important Free Download You'll Make�
http://www.webmarketingezine.com/myss.htm
FREE
five lesson class shows you how to improve the your results�
http://www.webmarketingezine.com/lct.htm
WOMEN!
THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank�email to; [email protected]�
Read
about your business's future at:�
http://www.webmarketingezine.com/ezm.htm
Improve
Your Search Positions-Get your FREE WebPosition Software
http://www.webmarketingezine.com/wpg.htm
Earn
Advertising Income From Your Website Or Mailing List!�
http://www.webmarketingezine.com/onres.htm
Article
Announce - The Free Writer & Publisher Connection�
Subscribe: mailto:[email protected]
Your
own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]
Serious
about writing that book? Look at this site!
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Become
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Send a blank e-mail to: [email protected]
�
6. Free Training Courses
Increase your knowledge; hone your skills; improve your results! Take advantage
of some of the finest FREE training courses on the Web by visiting our Free
Training Course listing at;
http://www.webmarketingezine.com/freetrainingcourses.shtml
You'll find courses on IT, Computing, Software, Business and Personal
Development. With over 35 courses to choose from, you're sure to find something!
�
�
7. Feature Article
�
Seven Steps to
Effective Marketing
Step 1: Become
'Marketing Minded'
When many people think of marketing they think of meeting customers needs.
Understanding and responding to changing customer needs is essential, but
there is another dimension. In meeting customer needs it is essential to do
it in a way that is different from your competitors. If you can't find this
point of difference you're in danger of becoming a price-based commodity.
Ask yourself:
Do my customers really see me as different from my closest competitors?
How/Why?
What can I do to make my business more distinctive and appealing to help
secure them as long-term and profitable customers?
Step 2:
Monitor the Changing Environment
We live in a rapidly changing world of many threats and opportunities. Few
business managers take adequate time out to stop, look around, and reflect
on how these changes might have an impact. As a result, most companies die
young.
Ask yourself, at
least once a quarter:
What are the changing consumer trends, competitor activity, legislation,
economic trends or technology developments that might have an impact on my
business?
Step 3: Have a
Meaningful Vision
A Vision (or Mission) has a number or roles: most important of which are to
inspire and guide. Too many business Visions include words like 'leader',
'best', 'preeminent', 'most successful'. Words like this can mean many
different things to different people. Because of that they are of limited
help in inspiring or guiding the behaviour of the business team.
Ask yourself:
When there are major business decisions to be made, is my business Vision
really of use?
How might I improve my business Vision, so it is both an inspiration and
guide?
Step 4: Build
Your Brand 'From the Inside Out'
Building a brand is not just about advertising or 'marketing
communications'. Nor is it just about your 'product' or 'service'. Your
brand is really what your customers think of you, and how much trust they
have in you. To build a strong brand you have to have a clear idea of how
you want to be thought of, and then consider everything that you say and do.
In everything
that you say and do, ask yourself:
Will this get me closer to where I want to be in the mind of my customers?
Step 5: Plan
for Success
There is a phrase: "If you don't know where you want to go, any road
will get you there". This is true in life, and it is true in business.
If you want to succeed you have to have clear, measurable objectives - you
have to know where you want to get to!
Ask yourself:
Do I have a marketing plan with clear, measurable objectives? (And am I
measuring the things that are really important!).
Step 6: Become
a 'Learning Business'
Continuously improving your marketing effectiveness is essential to
long-term success. The best way to achieve this is to ensure that you take a
little time to become a 'Learning Business' by building learning into your
processes.
For every
marketing initiative you undertake, ask yourself:
How can I build learning into this, so that I can find out what works and
what doesn't, and do it better next time?
Step 7: Be
Prepared to Change
What worked in the past may not work in the future. If you can achieve steps
1 - 6 that's great, but you have to go one step further. You have to be
prepared to change. Don't just do the same things better, look around for
new ways of pursuing your vision and your desired brand. Explore, experiment
and anticipate.
Ask yourself:
Is there an opportunity to break out, and achieve a step-change from where I
am now?
Source: BuildingBrands www.buildingbrands.com
�
8. Our Companion Ezine:
A Better Life:ItsYourFuture!
�������������������������������
ITS YOUR
FUTURE!
Enjoy Humor, Inspiration, Romance,
Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
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9. Administrivia
Website:
http://www.WebMarketingEzine.com
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Disclaimer:
This publication was designed to provide accurate and�authoritative
information with regard to the subject matter. Subscribers are sent this free
weekly e-zine with the�understanding that the publisher is not engaged in
rendering legal, or other professional advice. If legal advice or other
professional assistance is required, we advise seeking the� services of a
competent professional.
John Payne does not accept any responsibility for any�liabilities resulting
from any claims in articles or advertisements published in WME, or the actions
of the parties�involved.
This publication is for informational purposes only.
Copyright:
� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may
only be redistributed in its unedited form. You are welcome to forward it to as
many people as you�like, with our thanks. Written permission must be
obtained to reprint or quote original material published in Web Marketing Ezine.
��������������
Web Marketing Ezine is published by John Payne�
�
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