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September
18th., 2002 Issue
#207
ISSN 1444-2027
Contents
1. Sponsor's Message - The
Marketing Hall Of Fame - Bigger
May Not Be Better, But Too Small Is Bad
- Cluetrain
Manifesto Thesis #18 - A Handy Option For Your
Visitors - A
Great Response -
Free Training
Course of the Week: Back Up Your Valuable Data - E-Commerce
Term of the Week: Affiliate Marketing
5.
Classified Ads 2.
First Word Hi
All! One
of the joys of publishing WME is visiting so many websites, with so much good
information. This week I discovered a fascinating site, and I want to share it
with you. You can learn a lot from our first item, 'The
Marketing Hall of Fame'. Enjoy this, and the rest of a bumper issue. Thought
For the Week: "The
question isn't, "Do you make mistakes?" It's, "Do you learn from them?" -
Peter Drucker The
Marketing Hall Of Fame Online.
Offline. The principles of Marketing are the same. So, since the world of Web
Marketing can get a bit inbred at times, we'd like to expose you to some of the
top offline Marketing efforts of recent years- the Inductee's to Counterintuitive
Marketing's Hall of Fame. "Counterintuitive
Marketing Hall of Famers have achieved great marketing success adhering to
marketing fundamentals such as clearly defining a profitable target and a
compelling positioning, developing great advertising which clearly communicates
benefits, and maintaining superior customer service." The Inductees are
well worth studying, and the principles they have followed can be actioned in
YOUR business. http://www.counterintuitivemarketing.com/hallfame.html Bigger
May Not Be Better, But Too Small Is Bad It's
not that I'm getting older, or that the eyesight is getting worse. It's just
that the font sizes are getting smaller. I wish! What
I DO wish, like millions of others, is that webmasters wouldn't follow the
example of the lawyers, and use too much small type. It's a blessed nuisance.
Well, here's a Lockergnome tip that will have you fixing the problem in Internet
Explorer, in no time at all. "All you need
to do is open Internet Explorer and select Tools|Internet Options from the menu.
Click a button called Accessibility. All that is left is for you to put a check
in the box next to "Ignore font sizes specified on Web pages." Viola!
No more font size troubles. If you are a more advanced user then you can even go
as far in this window as to set your own style sheet for every Web page. This is
a great option for the visually impaired as you can set more vivid colors and
larger text then the Web designer specified." Well,
that's fixed the problem on the computer. Now, how do I sort out the print
media? Take
The Marketing IQ Test Are you
brave enough to take the Marketing IQ test? How will you rate? This test is
"based on the results of a 50-question marketing IQ test given to a
national sample of more than 1000 CEOs, Copernicus has found that the average
marketing IQ of senior executives is just 79." Here's the scale... 150-160:
A marketing genius Now.
Nobody's watching! Quickly, give it a try, at http://www.copernicusmarketing.com/iq/docs/marketing_iq_test.htm
We won't tell. Unless you get a great score, and want to let us know, that is.
Your Editor was a bit disappointed to come in at 112. Obviously it's much harder to
be rated a 'guru' here, than on the Internet in general! Cluetrain
Manifesto Thesis #18 "Companies
that don't realize their markets are now networked person-to-person, getting
smarter as a result and deeply joined in conversation are missing their best
opportunity." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm WME
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Here's
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increase your traffic. All you need to do
is place one line of HTML into the appropriate place in your webpage code. The
first thing the toolbar does, is to display the <Title> of your page on
the top line. On the main body of the toolbar, there are 3 options for your
visitors. 1.
Add your page their Favorites folder. This works for visitors with Internet
Explorer 4, 5 and 6. 2.
Lets your visitors share your site with a friend. This opens up their email
client, and adds your page ,Title> as the Subject: of the email. This will
function with Netscape 4 and with Explorer 4, 5 and 6. 3.
Lets your visitors set your page as their Homepage. This works with Explorer 5
and 6 only, it won't be displayed to users of earlier versions. The
background color of the toolbar can be personalised with the color of your
choice. To read more about this script, visit http://send-a-link.com A
Great Response It
was good
to see the very positive response to my item on Affiliate Showcase last issue.
Leading the charge was Jonah Klimack, who knows a good idea when he sees one.
Jonah, who's best known as the developer of the excellent AdTrackz
tracking program that we use and recommend at WME, has got off to a flying
start, with three of his readers joining the program! Amongst
the WME signups, there are 17 who've joined the free option. Now it's incentive
time! If any of you 17 decide to upgrade to a paid membership before September
24th., WME will give you a FREE Sponsor Ad to promote Affiliate Showcase to WME
readers, carrying YOUR affiliate code. First in, best dressed. So,
how
can YOU use Affiliate Showcase? Numerous WME readers have asked me to list what
it does. Here's the short version. 1.
It's a searchable database and directory, containing some of the best products and services on
the Internet. 2.
It's a list of Affiliate programs for products you can sell, and make a commission from, with no
outlay! 3.
It lists 2nd-tier Affiliate programs, where you make a commission on the sales of those who
join under you. 4.
It's a professional site that you can send people to. If they buy from or join
your programs, they follow your personalized links. 5.
You make a commission when anyone joins Affiliate Showcase under you. Affiliate
Showcase is still a few days away from full public release, so now is the time
to get in- be the first to contact YOUR list, and get a headstart. To learn
more, visit the WME customized site at, http://www.affiliateshowcase.com/?7442
, then visit the information page at http://www.affiliateshowcase.com/GetASite.asp?ID=7442 (Disclosure:
I am an Affiliate Showcase affiliate ;-) WME
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take this, and many other free training courses, visit E-Commerce
Term of the Week: Affiliate Marketing
Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing
reach
-Source:
NetLingo- The Internet Dictionary http://www.netlingo.com
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a high-earning Affiliate-take The Affiliate Masters course
Which Keywords Should You Optimize Your Site For? In this article, we
focus on the correct way of finding out the keywords for which you should
optimize your site for the search engines. This article will give you the
formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which
I have developed to help you determine which keywords you should be optimizing
your site for.
You can read the rest
of the article on the website, at http://www.webmarketingezine.com/searchengines/se2.shtml
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