6 Steps To Starting an Online Business

by Jon Brickley

Internet marketing is NOT that complicated. It’s easy if you just keep it SIMPLE.

Here’s a six step overview of the ENTIRE process of internet marketing:

1. Choose a Niche

The key to finding a niche is to research what’s already being sold and what people are already buying.

Go to Clickbank.com/marketplace and search the various niche categories and sort by “gravity”. This will tell you the products that are getting the most sales.

Go to pulse.ebay.com and look through the most searched products. This will give you a quick glance as to what people are looking to buy. Also see their “completed items” category.

Go to Amazon and search their “best sellers” list in the books category.

You can also go to Magazines.com and look through their listings. If “demand” is high enough (in any niche) to support a magazine, then it’s an indicator that it has high profitability.

Another trick is just to go to Dummies.com and search through the topics they’ve written “For Dummies” books on.

2. Pick a Product

When you have picked a specific market, now it is time to select a product. Just choose one for now.

Go back to Clickbank.com/marketplace and search products with the highest gravity in any niche to instantly see what people are already buying. This will show you what’s “in demand” ASAP.

3. Build an Autoresponder Series

You’re going to research the product’s benefits and create an email series that pre-sells the product. You can get this info from the product web page and/or their affiliate promotional material.

For example, if you’re selling golf clubs, you can write an email series with some useful tips and information about “how to choose the right golf club for you”.

Then tell your subscriber how and where to purchase golf clubs or a product on “how to improve their golf swing” and direct them through your affiliate link.

Ideally, you should come up with a minimum of 5 emails that pre-sell the product. You should play up the benefits, use testimonials, reviews, come up with cool bonuses to offer, and more to come up with your follow up series.

You can get MOST of this info from the product sales page itself. You don’t actually want to try and sell the product in your emails however. That’s what the sales page is for. You can play up the benefits, but the main purpose of your emails is to get them to click through to the sales page or whatever money page you link to.

If you’re having trouble coming up with content for your emails, search article directories for your primary keyword and see what’s already been written on the topic. Read a bunch of articles and write what you’ve learned in your own words.

4. Build a Lead Capture page

Create an email capture “squeeze” page offering valuable info in exchange for their name/email.

You can offer a great tip, a PDF report, video, etc… something valuable that draws them into your database and your follow-up series. I’ll go into more detail about how to put a valuable free offer together in an upcoming email

Your Squeeze Page should contain these 3 things:

A. A powerful, attention grabbing Headline explaining the biggest benefit that the visitor will take away if they get their hands
on the information you’re offering.

B. Call To Action. You need to tell the visitor EXACTLY what you want them to do next. For example, a common call to action would be, “Just enter your first name and email below and we’ll send you the special report right away”)

C. Email Capture Form provided by your autoresponder

You can also add a few bullet point statements and/or a “glamour shot” graphic (ecover/box) image that represents the format that the content will be delivered.

5. Get Traffic!

Once you have these things set up, you’re ready to turn on the “machine” that works for you on auto-pilot 24 hours a day, 7 days per week.

All you need is traffic to get people into your sales funnel.

There are TONS of ways to drive targeted traffic to your offer.

You can use Pay Per Click advertising, video marketing, social marketing like Facebook and Twitter, advertising on forums, ad swaps, purchasing solo ads, classified ads, write and distribute articles on the web, viral reports, and the list goes on and on.

You can also create a blog targeted around your primary keyword and add content frequently to attract natural search engine traffic.

Just be sure to add your email capture form to your blog

6. Find Related Products

Now that you have a targeted list of subscribers who have raised their hand to tell you that they’re very interested in a specific topic, offer them related products.

You now have built-in traffic at the push of a button.

If you treat your list well, and offer a good balance of useful info and offers, they’ll treat you well too by purchasing more and more products based on your trusted recommendations.

The just repeat the process

That’s it. 6 simple steps to exploding your sales in any niche.

I’ll break down each step even more as we go along –don’t worry, it can be completely overwhelming, but if you take it piece by piece, it’s not really that hard.

You know the old expression, “How do you eat an elephant?

One bite at a time”

Jon Brickley runs CoolOnlineCash.com Visit his site and get a Free copy of his 63-page Blog Setup Express: How To Set Up Blogs To Make You Money. Click the links, or the graphic above.

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