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November
27th., 2002 Issue
#214
ISSN 1444-2027
Contents
1. Sponsor's Message -
Free Download: Marketing
Your Local Business Online - Email
Marketing Click-Through Rates Declining -
A
Webmaster's World Of Good Advice
-
Product Review: Ezine Announcer - A
Search
Engine Glossary
- The
Telemarketing Counterscript - Free
Training Course: Microsoft Word - E-Commerce
Definition:
Hijackware
5.
Classified Ads 7 Ways to
Create Loyal (and Responsive) Subscribers What If You Accidentally Spam the Engines? by Paul J. Bruemmer Interview with Corey Rudl: The Secrets of an Internet Millionaire 2.
First Word Hi
All!
It just sits there quietly, in every issue of WME, and you probably never
give
it much of a thought. It's the Cluetrain
Manifesto. In an age when we are all rebelling against the impersonal
nature of business, but we are being empowered as individuals by the
communication revolution going on about us, the Cluetrain
Manifesto is a wakeup call; a distillation of what consumers really want
from the people they deal with. The
Cluetrain
Manifesto could change the way you think about customers and clients. That
could change the way you do business. That could open up a whole new world of
success. Read the Cluetrain Manifesto, at http://www.webmarketingezine.com/cluetrain.htm
Thought
For the Week: "Nature
gave men two ends - one to sit on and one to think with. Ever since
then, man's success or failure has been dependent on the one he used most."
Till next week, have a good one!
Fr*e
Download: Marketing Your Local Business Online If
you're not marketing your local (offline) business online,
then you're losing money! Get
the creative juices flowing, by downloading Sharon Fling's excellent
introductory e-book, 'Marketing
Your Local Business Online'. No charge, courtesy of WME! Just visit http://www.webmarketingezine.com/downloads/mylbo.exe Email
Marketing Click-Through Rates Declining If
the click-through rates from your email marketing campaigns are dropping, don't
be too surprised. Two recent surveys tell you that you're not alone. DoubleClick's
Q3 Email Trend Report, reveals a 16% drop in rersponse rates for email
campaigns for the Q1, Q2 and Q3 of this year, compared with last year. In
a similar vein, an Opt-in News survey of media buyers predicted an 11% drop in
B2B email click-through rates, with B2C predicted to drop by 50%. That
last figure is almost certainly extreme, but the message seems clear overall.
Response rates are dropping. Nevertheless, email marketing is still economical,
and it's still effective. Work a bit harder on growing your list, the quality of
your list, the quality of creative, and the value of your offer, and you'll be
laughing while most of your competitors are still stuck in the marketing past. A
Webmaster's World Of Good Advice Personally,
I haven't spent much time in Discussion Groups. That's probably been my loss.
Certainly, I'm now getting into a number of areas such as linking and search
engines, where it makes a lot of sense to do so. If
you're strongly interested in Webmastering, Linking and Search Engines, I'd
suggest you visit http://www.webmasterworld.com Cluetrain
Manifesto Thesis #23 "Companies
attempting to "position" themselves need to take a position.
Optimally, it should relate to something their market actually cares about." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm
WME
Supported By... Professional
Web Design Secrets the Pros Don't Want You to Know... Nothing
is left to the imagination...Web
Design Mastery takes you step by step through the entire process.
Don't miss out on the special, introductory price, or the bonuses, click
here! Product
Review: Ezine Announcer We've
been publishing Web Marketing Ezine for over four years now, and we've been
moderately successful. We would have been a lot more successful, if we'd been
using a product like 'Ezine Announcer'! Writing
an ezine can be very time consuming, so the time and organization to promote it
is often lacking. Jason Potash has developed an automation solution that every
ezine publisher should own, and it's called 'Ezine Announcer'. So, what
does it do? -
helps you submit your ezine to the top ezine directories. To do this manually,
you'd need to search through lists of directories, and then submit to each one
manually. 'Ezine Announcer' is pre-loaded with submission information for 100 of
the top directories, and allows you to type information in just once, saving you
untold hours. -
helps you to promote your ezine through Announcement Lists. Over 60 of these
valuable lists are included with 'Ezine Announcer', With one click you'll submit
via e-mail to them all. -
helps you automatically register your articles and content with over 40 of the
top article archive sites - visited by millions. -
helps you to send out your articles to other ezine publishers- automatically!
Let them promote you. -
assists you to post hundreds of fr*e ezine ads, and automatically reminds you to
resubmit them! -
the inbuilt tracking software helps to to track the results of your
advertisements, contacts and sales. You'll know where you're getting the best
results! It's
important to understand that 'Ezine Announcer' isn't just an eBook that
tells you what to do, it's a true gem of computer software, that
does all the important jobs for you. Ezine
Announcer will be an integral part of the marketing of Web Marketing Ezine from
now on. We may even offer our services using it to our clients! I only wish we'd
had 'Ezine Announcer' 4 years ago. At
the moment, the list of bonuses for purchasers of 'Ezine Announcer' is well
worth checking out. These bonuses alone, make 'Ezine Announcer' a
must-have. -
5 video tutorials to get you up and running in no time -
fr*e eBook: EzineLaunch -
autoresponder and ad tracking service -
ezine 'rolodex', with 1163 ezines that accept submissions -
'Classified Ads Magic Secrets' is a complete ad course -
'Ziney' ezine authoring software -
fr*e eBook: 'E-mail
Marketing Strategies - Revealed' -
fr*e Ezine Announcer upgrades for life To
learn more about 'Ezine
Announcer', and the bonus offers, just visit http://wetrack.it/eza/af.cgi?1087 (Disclosure:
We have joined the 'Ezine Announcer' affiliate program.) A
Search
Engine Glossary As
we learn a new subject, we're continually confronted with unfamiliar terms.
That's certainly true for the field of Search Engines... What
IS 'spamdexing'? What
IS 'page jacking'? What
IS 'keyword stuffing'? To
read the answer to these questions, and for definitions of over 200 SE-related
terms, visit Search
Engine World's Search Engine Glossary at http://www.searchengineworld.com/glossary/ The
Telemarketing Counterscript "The
Direct Marketing sector regards the telephone as one of its most successful
tools. Consumers experience telemarketing from a completely different point of
view: more than 92% perceive commercial telephone calls as a violation of
privacy. Go
one better than Jerry Seinfeld- read the Telemarketing Counterscript at http://www.xs4all.nl/~egbg/counterscript.html WME
Supported By... Finally - a fast, simple, and
effective system that targets your best customers and brings them to you for
free. Get
Search Engine Fast Fast Start StreamedInfo
provide a series of four free training tutorials for Microsoft Word-
Introduction, Intermediate, Advance and Macros, using streaming video. To
take this, and many other free training courses, visit E-Commerce
Term of the Week: Hijackware
Slang for a plugin that automatically takes you from one Web site to a competitor's Web site, without your consent.
-Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME
Supported By... McDonnell
Douglas Marketing Dept. Warranty Card "Thank you for purchasing a
McDonnell Douglas military aircraft. In order to protect your new investment,
please take a few moments to fill out the warranty registration card below.
Answering the survey questions is not required, but the information will help us
to develop new products that best meet your needs and desires..."
Read
the whole, hilarious "survey" at http://www.webmarketingezine.com/marketing-jokes/marketing-jokes1.shtml#Warranty Enjoy
dozens more marketing jokes on our new Marketing
Jokes pages at
http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes.shtml How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important Free Download You'll Make FREE
five lesson class shows you how to improve the your results WOMEN!
THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your FREE WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the FREE InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
7 Ways to Create Loyal (and Responsive) Subscribers
"Here are 7 things you _can_ do, right now, to develop and maintain the
trust and feeling of connection that will help to get your subscribers more
active, involved, and likely to buy..."
Read
the rest of Paul's valuable article online at http://www.webmarketingezine.com/subscribers1.shtml What If You Accidentally Spam the Engines? "If your listings suddenly disappear and you suspect something's wrong, here's what you can do..." Read
all of Paul's excellent advice online at http://www.webmarketingezine.com/se25.shtml Interview with Corey
Rudl: The Secrets of an Internet Millionaire
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