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Chamber of Commerce - on the Web logo

Web Marketing Ezine


July 17th., 2002                    Issue #199                      ISSN 1444-2027


 


Contents



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views

 

- Stop Spammers Collecting Your Email Address

- Cluetrain Manifesto Thesis #4
-
Stopping Content Thieves

- Having Trouble Reading Some Webpages?

Free Training Course of the Week:  E-Commerce: Your

   E-Business

- E-Commerce Term of the Week: HTML Banner


4. A Touch of Humor:
A Dead Loss

5. Classified Ads
6. Free Training Courses
7. Feature Article:
Top 10 Search Engine Positioning Mistakes  
8. Our Companion Ezine 
9. Administrivia


Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com/currentissue.shtml




1. Sponsor's Message

 

 

Professional Web Design Secrets the Pros Don't Want You to Know...

 

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Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!

 

 

2. First Word

 

Hi All!

 

My apologies for the lateness of this issue. I've had some dramas to deal with as General Manager of the Company that is my 'day job'.

 

Be sure to read Sumantra Roy's excellent article "Top 10 Search Engine Positioning Mistakes", and to follow the link to over 20 other great SE articles.

 

Thought For the Week: 

"Don't go through life, GROW through life." 

- Eric Butterworth

 


Till next week, have a good one!

John

 


3. Tips, Tools, News and View

 

 

Stop Spammers Collecting Your Email Address

Here's another method to mask your published email addresses from collection by spiders. You'll need to adapt the wording to suit...

<script language="JavaScript">
<!-- // Hide
var showtext = "Email Me";
var mailpart1 = "webmaster";
var mailpart2 = "mysite.com";
document.write("<a href=" + "mail" + "to:" + mailpart1 +
"@" + mailpart2 + ">" + showtext + "</a>")
//-->
</script>

Cluetrain Manifesto Thesis #4

"Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm


WME Supported By...


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Stopping Content Thieves

 

I always look forward to reading 'Almost a Newsletter', the award-winning ezine by my friend Dennis Gaskill- aka Boogie Jack. Dennis is compiling a list of Questions and Answers submitted by his readers, that will ultimately become a series of eBooks. Along the way, I'm going to pick out some fro the benefit of WME readers, and to prove that you should get your own copy! The first subject covered is that of trying to protect your source code and images from those who want to right-click, and take them...

 

There are a ton of no right-click scripts out there, including one on my site that gives an alert message when someone right-clicks a page. These are all easily defeated, including mine.

One company wrote asking me to review a product of theirs that they guaranteed would prevent anyone from viewing your source code or taking your images. They gave me a web page address and dared me to crack their program.

In 10 minutes I sent them back a copy of one of their images and the source code to their page. It was harder to crack than most, but I've never seen anything that offered much security.

Most of the no right-click scripts are a minimum of several lines of code. Using a no right-click script pushes your keywords that much  farther down your page, where they have less importance to a search engine. Why bother with scripts when this:

oncontextmenu="return false"

...pasted into the BODY tag is all you need. It offers no more or noless security than the others, but it's short and sweet and doesn'tdrop your keywords several lines down the page."

 

That's good advice from Dennis. To subscribe to 'Almost a Newsletter', just visit Dennis at http://www.boogiejack.com/

 

Another suggestion for deterring the thieves... Put enough blank lines above your source code, that nothing shows up on the page when they click View>Source Code. Many will be stupid enough to just go somewhere else where the pickings are easier!

 

 

Having Trouble Reading Some Webpages?

 

I'm sure it has nothing to do with my approaching decrepitude, but the eyesight isn't what it used to be, and many of the glorious color schemes chosen by some web designers are pretty darned hard to read. Dennis Gaskill to the rescue again, with this great Tip...

 

"Question:
One of my favorite web sites uses a background that makes it hard to read the text. I usually end up clicking the top of the page and dragging to the bottom to highlight the text to read it. Is there an easier way to read pages like this?

Answer:
If the page uses a background color rather than a background image, you can type or paste this code into the address bar:

javascript:void(document.bgColor='#FFFFFF')

That will change the page color to white. If white doesn't provide enough contrast, change the #FFFFFF to any color that works for you. This won't work if they use a background image. In that case you can simply press Ctrl + A to highlight the entire page rather than going through the click and drag routine.

 


WME Supported By...

 

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E-commerce is the wave of the future, and any company can capitalize on it. However, to be successful at it, you need to understand both the implications of e-commerce, as well as the technology behind it.

To take this, and other free training courses, visit
http://www.webmarketingezine.com/freetrainingcourses.shtml

 

E-Commerce Term of the Week: HTML Banner

An ad banner that makes use of HTML elements, such as an interactive form or the ability to click on different areas of the banner.

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

 

 


WME Supported By...

 

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4. A Touch of Humor

 

 

A Dead Loss

 

Six guys were playing poker when Smith loses $500 on a single hand, clutches his chest and drops dead at the table. 

Showing respect for their fallen comrade, the other five complete their playing time standing up. Roberts looks around and asks, "Now, who is going to tell the wife?" 

They draw straws. Rippington, who is always a loser, picks the short one. They tell him to be discreet, be gentle, don't make a bad situation any worse than it is. 

"Gentlemen! Discreet? I'm the most discreet man you will ever meet. Discretion is my middle name, leave it to me." 

Rippington walks over to the Smith house, knocks on the door, the wife answers, and asks what he wants. 

Rippington says, "Your husband just lost $500 playing cards." 

She hollers, "TELL HIM TO DROP DEAD!" 

Rippington says, "I'll tell him.

 


5. Classified Ads

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FREE five lesson class shows you how to improve the your results 
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Read about your business's future at: 
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Improve Your Search Positions-Get your FREE WebPosition Software
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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;
http://www.webmarketingezine.com/freetrainingcourses.shtml

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 30 courses to choose from, you're sure to find something!

 


7. Feature Article

 

Top 10 Search Engine Positioning Mistakes

By Sumantra Roy

When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.

1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic.

 

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

 

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

 

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic.

 

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

 

6) Creating Pages Containing Only Graphics

The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

 

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic.

 

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic.

 

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available at my site.

 

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

 

11) Devoting too much time to search engine positioning

Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.

Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter or go to http://www.1stSearchRanking.com

Click here for more than 20 other great articles on Search Engine Submission and Optimization.


8. Our Companion Ezine: A Better Life:ItsYourFuture!

                               
ITS YOUR FUTURE!
Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:itsyourfuture-subscribe@yahoogroups.com

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER



9. Administrivia

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Disclaimer:
This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

Copyright:
Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 

 

 


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