Search Engine Marketing & Optimization Tools:
Email Marketing remains a highly valuable tool for acquiring, informing and retaining customers. Reports of the death of email, to paraphrase Mark Twain, have been grossly overstated. Spam is a mighty annoyance, but it hasn't killed email.
Sure, there are new kids on the customer communication block, such as blogs, RSS and podcasting. They're getting a lot of press time, but they are still in their infancy. Relatively few customers use them for business information. We've also had bulleting boards and forums for many years... However, as a tool for businesses commumicating with customers, in my opinion, email is still King.
If you own a business, then one of the most important features of your Marketing Plan should be the development of an in-house email mailing list. You'll never get another means of communicating with your customers that is so immediate, so personal, so easy, and so cheap. If you haven't got such a list, start building one today!
Over a period of 5 years, I've probably sent over a million emails to subscribers of the different ezines I've published. That's not as many as some, but quite a few! I've used a number of different methods to distribute these emails, and along the way, I've learnt a very strong lesson...
Keep control of your list, and own the software that distributes it.
Over the years I've looked at, used and reviewed a number of software programs for creating and maintaining email lists, and for creating and sending the email messages. Far too often, like much software, it's been written by programmers who have little knowledge of business, and a seemingly diabolical sense of humour. Most of these people have never heard of KISS. (No, not the band- you're showing your age. I mean the old acronym for 'Keep It Simple, Stupid'.)
I'm about to launch a new ezine for the
business my son David and I operate called Enviro-Friendly Products. You
can check it out at
Of all the software choices on offer, I'm going to go with Dynamic Mail Communicator- an offering from Australian software house Apex Pacific.
I want a program that is easy to use, versatile and fast, and for me, that's Dynamic Mail Communicator.
Here are some of the features that lead me to choose DMC...
I'd strongly suggest you review the features of DMC for yourself, and see how it can be a powerful force for building your business, while still being easy to use, and affordable! You can read many testimonials from happy customers at their site.
Disclaimer: I am using a review copy of this program, supplied to me
at no charge. I have also received free review copies of other software,
which I have not chosen to use. Should you purchase a copy of any of the
Dynamic Promotion Suite programs using our link, we will receive a small