Search Engine Marketing & Optimization Tools:
Free Training Courses
It's said that "Knowledge is Power". Some wiser heads qualify that by pointing out that knowledge is only potential power, until we act. The point remains, that if you don't have the knowledge, then your actions are doomed to failure.
We can't stress too strongly, the need for Web Marketers to learn as much as they can about their field. To help you gain as much knowledge as possible, we have put together this collection of free Training Courses for you.
The Free Training Courses:
Affiliate Programs: The 5-Day Affiliate Masters Course
The 'bible' of Web Marketing is Ken Evoy's Make Your Site Sell. His 5-Pillars Affiliate Program is simply the best of its kind. In this intensive 5-day email course, Ken shows you the secrets to becoming an Affiliate Champion, and achieving the financial rewards you seek. It will help you succeed at ANY affiliate program
To take this
affiliate training course,
simply send a blank email to firstname.lastname@example.org
Auctions: The 5-Day Net Auction Masters Course
The BIGGEST sector of e-commerce is Auctions, with companies like eBay doing a huge turnover. Many enterprising businesspeople are using the Auction vehicle to build their own small, and not-so-small businesses. If learning more about this low-cost, low risk Web Marketing option makes sense to you, take the Net Auction Masters Course. It's an intensive 5-Day e-mail course that shows you how to start your own profitable auction business... and how to grow it super-big AFTER you empty your attic and basement.
Authoring: "How to Write A Book On Anything in 14 Days or Less... Guaranteed! --An Expert's Step-by-Step Guide
Regardless of your writing ability, even if you've never written anything even close to the size of a book, even if you only have a few minutes a day to make it happen, this is the information you MUST HAVE!. Read the Special Report, and sign up for the free online bookwriting training course at WriteABookNow
Brainstorming & Creative Thinking
Brainstorming is the name given to a situation when a group of people meet to generate new ideas around a specific area of interest. Using rules which remove inhibitions, people are able to think more freely and move into new areas of thought and so create numerous new ideas and solutions. The participants shout out ideas as they occur to them and then build on the ideas raised by others. All the ideas are noted down and are not criticized. Only when the brainstorming session is over are the ideas evaluated.
Browsers: Microsoft Internet Explorer 6.0
This interactive overview and introduction to Microsoft Internet Explorer 6.0 is a free tutorial presented by the Microsoft Insider Learning Libraries. Being Microsoft, they don't give much away, so get in while it's still free!
The page we link to above contains rotating courses, so this course may move. With luck, this free tutorial- Introduction to Microsoft Internet Explorer 6.0, should remain available on the Microsoft website at http://www.microsoft.com/insider/learning/lcie60.htm
Browsers: Netscape 4 Beginner's Guide
Netscape Navigator 4.0: A Beginner's Guide explains how to set up and use Netscape Navigator 4.0 to browse the World Wide Web.
After completing Netscape Navigator 4.0: A Beginner's Guide the user should be able to:
Business: Becoming A Better Manager
Enrol in this free email-based training course, and over the next two weeks, you will receive lessons filled with valuable content and ideas you can put into practice immediately, to help you strengthen your management skills, and maximize employee performance.
To take this free HRtools free email management training course , visit http://www.hrtools.com/etoolsapplets/EmailTraining/EmailTraining5.asp
Business: Interviewing and Selecting Staff
Enrol in this free email-based training course, and over the next three weeks you will receive regular
instalments via email. Each lesson is filled with valuable content and ideas you can put into practice immediately to help your organization make the best possible hiring decisions.
To take this free HRtools free email management training course , visit http://www.hrtools.com/etoolsapplets/EmailTraining/EmailTraining4.asp
Business Communication: The Written Request
When you make a written request, you're asking someone else to do you a favor or perform some sort of action. You need the cooperation of your reader. But how do you get that cooperation? How can you write to increase the chances that you'll get what you want?
Business: My Own Business
'My Own Business' is a free internet course on How To Start A Business. Too often people fail in business because they make avoidable mistakes! My Own Business is an online, eleven-session course providing the basic do's and don'ts for entrepreneurs. The course is intended for both start-up and already operating entrepreneurs. With audio Sound Bytes, quizzes, feed back and a tool to create your own business plan, the site is fully interactive.
Business: Negotiation- Closing The Deal
4-hour course is for anyone who wants to get the most out of using smart
negotiating skills in business or daily situations, and explains how to get past
emotional blocks into the final stages of offers and counteroffers to close a
negotiation. After completing Negotiating: Closing the Deal the user should be able to:
Business: Small Business Workshop
Business Services in British Columbia, Canada, provide a very useful Online Small Business Workshop. The Workshop consist of 24 tutorials, grouped under the subject headings 'Your Good Idea', 'Marketing', 'Financing', 'Planning', and 'Getting Started.'
Business: Personal Productivity
Getting Things Done is a 4-week, 16-hour Online Instructor-led Course which offers a leading-edge methodology for getting things done with minimal time and effort, while maintaining control in work and life. Learn a step-by-step method to manage your projects, actions, and whatever else you call the "stacks" that clutter your desk, your kitchen counter, and, most importantly, your mind. In a world where there's "too much to do," you can experience more relaxed control and a greater ability to focus.
Computer Programming: Beginning Programming
Are you interested in becoming a "programmer" but don't know where to begin? This course will start you on your way by teaching you the fundamental concepts necessary in order to think like a programmer. You will learn general techniques for solving programming problems, as well as important concepts, such as data types, algorithms, and data structures. We will also provide an overview of the programming languages available to you so that you can choose the right language for what you want to do. Upon successful completion of this course, you'll be on your way to learning the foundational skills on which you can build your new career!
Copywriting: The 5-Day Netwriting Course
There are many copywriters. Unfortunately, most of them just don't 'get' the Web. Few copywriters have the understanding of the unique requirements of Web copywriting than Joe Robson. As the co-author of the definitive Make Your Words Sell e-book, Joe is the acknowledged expert in the field. In this free email training course, Joe shows you how to get the greatest response and financial return from the words you use.
Copywriting: "7 Direct Mail Secrets Guaranteed To Create A Stampede of New Business!"
Direct Marketing is the most disciplined form of copywriting there is. In Direct Marketing, response rates are measured to two decimal places. There's nowhere to hide! Whatever the Offer and Creative elements of the campaign are, the Copy has to do the job, and the Sales Letter is often the vehicle. Yanik Silver, author of Instant Sales Letters, is a master in his field. In this free email training course, Yanik shows you how to use and adapt the principles of the Sales Letter to kick your response rates into high gear.
To take this free copywriting training course, just visit Yanik's Instant Sales Letters website, by clicking here. As you leave the site, a window will pop up, and you can register for the course there.
Databases: Microsoft Access
The goal of these tutorials is to provide you with sufficient skills to build a simple database application for processing business transactions, includes 15 lessons with 3 support files. This is an excellent starting point for anyone starting with Access or who wants an understanding of Database design.
Databases: Lotus Approach 97
Two streaming media tutorials cover Introduction and Intermediate levels.
Desktop Publishing: A Practical Guide
This course is an introduction to using personal computers to prepare materials for publication. It is designed to help you get started with desktop publishing using the tools and skill sets that you have at your disposal right now. It describes all the different levels of publications, from basic to advanced professional, and discusses which software or technology is best for success at each level. The course is not specific to any particular software or computer platform but instead discusses broad concepts such as handling type, working with images, scanning artwork, and specifying color.
Click here to take this free Hewlett-Packard Practical Guide to Desktop Publishing training course.
Desktop Publishing: Mastering Microsoft Publisher
This is a complete 21-part free training course for those using Microsoft Publisher for desktop publishing.
Included with the course, is an online textbook, Sams Teach Yourself Microsoft Publisher 98 in 24 Hours. This steps you through everything you need to know in order to quickly create a desired publication, while building skills that can be applied in the future to other types of projects.
To read the Lesson Plan for this free desktop publishing course on Microsoft Publisher, visit Free-Ed.Net at http://www.free-ed.net/fr03/lfc/030102/121/default.asp
E-Commerce: Your E-Business
E-commerce is the wave of the future, and any company can capitalize on it. However, to be successful at it, you need to understand both the implications of e-commerce, as well as the technology behind it.
In this unit, you will learn how you can capitalize on e-commerce. You will also learn how communications technology affects e-business. Finally, you will learn that you need innovation and a firm understanding of e-commerce in order to start an e-business.
Graphics: Photoshop 5.5 and 6.0
Photoshop is the industry-standard for graphics programs. It's a huge program than can take years to master, but this free entry-level course will get you started. You can read it on the website, or download the course and exercises.
To read the course Contents, and take the free Photoshop 5.5 course, visit the TrainingTools site at http://www.trainingtools.com/online/photoshop55/index.htm
read the course Contents, and take the free Photoshop 6.0 course,
visit the TrainingTools site at http://www.trainingtools.com/online/photoshop6/index.htm
Infoproducts, Creating: The 5-Day Infoproduct Masters Course
What's the most important part of Web
marketing? Just about every marketing guru agrees... it's having
your own proprietary product. And here's the good news... That
product lies somewhere within you... but you're "too close to
MCSE Networking Essentials
Interview Skills: Getting the Interview
course, you'll learn how to get the interviews you want. You'll learn to develop
a productive interview attitude, acquire the inside knowledge you'll need, and
secure the interview.
Like the Internet itself, intranets are used to share information. Secure intranets are now the fastest-growing segment of the Internet. Learn how deploying an Intranet can improve your organization's efficiency, by improving internal communication flow.
To read the course Contents, and take the free Intranet Deployment training course, visit the TrainingTools site at http://www.trainingtools.com/online/intranet/index.htm
Operating Systems: Linux Introduction
What's going on with Linux(TM)? Join us in this no charge course and find out why Linux is the fastest growing operating system in the industry today. You have heard that it is competitive with many UNIX systems and with Microsoft NT, and you have heard that it is free. This online Linux tutorial gives you the big picture of what Linux is and what IBM is bringing to Linux. The course, consisting of slides and audio delivered to your desktop, takes about an hour to complete.
Click here to take IBM's free online Linux Introductory Course.
Operating Systems: Windows 98
StreamedInfo provide these two free training tutorials covering Introduction and Intermediate levels.
Operating Systems: Windows XP Professional
Looking for an Introduction to XP? Whether you're a user or administrator, you'll enjoy this free interactive tutorial at the Microsoft Insider Learning Libraries. Being Microsoft, they don't give much away- so enjoy it while you can!
The page we link to above contains rotating courses, so this course may move. With luck, this free tutorial- Introduction to Windows XP Professional, should remain available at
PC Support Basics
This series of four online tutorials cover basic information on Fonts, Printers, Upgrading Hardware and Working inside a PC.
Personal Development: More Luck
'Beyond Luck' is a 20-Day Boot Camp in Building Success and Good Fortune. In fact, it's 38 days, because the twenty lessons come to you every other day!
Being lucky is a skill, just like any other skill. As you learn it and you practice it, you get better. You get luckier. But if you can control it, is it really luck? That's what these 20 lessons are about: learning to change the kind of events you attract into your life-to go beyond luck.
To take this empowering, free personal development training course, just send a bank email to mailto:email@example.com
Personal Development: No Sweat Public Speaking
Learn how to take the pain out of public speaking in these clear and entertaining short video sessions by public-speaking coaches Jordan Friedman and Judith Steinhart of Alice!, Columbia University's Health Education Program. This free seminar provides public-speaking pointers on everything from calming yourself before you speak, to making eye contact, to how to work with your audience.
Personal Development: The Invisible Path To Success
This 5 lesson class will introduce you to The Invisible Path to Success and show you how to "navigate" the Path to make dramatic improvements in your finances, love life, career, enjoyment of life, self-confidence and more.
Presentations: Microsoft PowerPoint 2000
This free 10 section online PowerPoint 2000 tutorial from St Phillip's College Technology Training Centre teaches you about creating your presentation, adding slides, 5 ways of viewing during development, adding elements, adding non-clipart images and sound, and sharing your finished presentation.
Presentations: Corel Presentations
This SttreamedInfo streaming video tutorial gives you a great start with Corel Presentations.
Pricing: The 5-Day Pricing Masters Course
One of the hardest jobs in any form of Marketing is setting the best price. Set the price too high, and you may lose too many sales, reducing your bottom line. Set the price too low, and you can throw away profits that would have boosted your bottom line. So, just how do you find the right price, that will maximize your profits? You could try guessing. That's what most of your competitors do. You could pay a Pricing Consultant tens of thousands of dollars. Or you could learn about Ken Evoy's revolutionary dynamic pricing system Make Your Price Sell. The 5-day Pricing Masters Course will offer you the key to greater profits through correct pricing.
To take this free pricing training course, just send a blank email to firstname.lastname@example.org
about everybody has created a resume at some point in their lives,
and for most people, it's a list of their last few jobs and where
they went to college. A resume can and should do a lot more.
Sales & Selling: Selling Skills Manual
The Selling Skills Manual contains information and self-development exercises, covering the whole of the sales and selling process.
This sales training programme is sold as part of The Sales Training Consultancy's 6-volume sales library, which covers sales, booking appointments, time management, presentation skills, negotiation skills and customer care. The set of 6 volumes costs £525, so by giving free access to volume 1, you are getting around £90 worth of high quality training materials for free!
Download this 66-page free Sales Training Consultancy Sales Training Course today!
Sales & Selling: The 5 Key Selling Skills
Sales and Selling are a vital ingredient in business or activity. When you get right down to it, we are all 'selling'. We may be selling ourselves, our ideas, our beliefs, our products, our services, but we are selling. Our understanding of the sales process, and our ability to employ it effectively, is central to the success of any business.
Stewart Hutton is the founder of PracticalSelling.com, and the author of "Practical Selling: Sales Foundations Course'. You'll enjoy the information in his 5-part email free Sales Training Course. Like the book, there is no padding. Just the key information.
To take this free sales training course, just fill in this form...
Sales & Selling: Consultative Selling
The Consultative Selling Presentation' is a course outline from the University of North Arizona. The course covers;
- the history of selling in the USA
The Need-Satisfaction Buying Theory is the basis for “consultative selling.” Essentially, sellers adopt the philosophy that they are consultants to help potential customers to solve need problems; the customer has a problem to be solved and the product/service has the potential benefits to solve the problem. This approach to selling is “customer-centric.” The seller adds-value and is important to the buyer throughout the buying process.
To take this free Consultative Selling Training Course, visit the Northern Arizona University at http://jan.ucc.nau.edu/~rgm/ha400/class/presentation/need/textP3S5T1.html
Sales & Selling: Making The Numbers
MakingTheNumbers.com provides sales professionals with unique and pertinent free sales training at no cost. Penned by Jack Falvey, well-known speaker and author, these valuable Sales tips are conveniently delivered to you via email, every business day.
To subscribe to the Making The Numbers free Sales Training Tips, visit http://www.makingthenumbers.com/sales.htm
Sales & Selling: Microsoft Sales Training
online sales training for Microsoft Exchange 2000, Microsoft Office XP,
Microsoft SQL Server 2000 or Microsoft Windows 2000 Datacentre Server and
control your own learning goals and time schedule.
Sales & Selling: Personality Types
Different people behave and react differently based upon the type of personality they have. Learning how to recognize and understand different personality types will make you a much more effective salesperson.
This free sales training seminar sampler uses a combination of cartoon graphics, animation and text to maximize learning speed and retention. To take this SalesPro free sales training seminar, visit http://www.4moresales.com/
Selling Services: The 10-Day Masters Course
landscape designer to cartoon artist, from an accountant with special knowledge
of tax havens to a trainer (of just about anything), you can use the Web to
build your client base.
Sales & Selling: Resolving Closing Objections
Feel much more confident whenever you're confronted by objections; treat objections as though they are the buyer's way of helping you get their business; help buyers justify buying from you, even if your price is higher; watch your closing ratio increase, and avoid making the fatal mistake of dealing with false objections!
Search Engines: Free Tele-course
Find out how to turn your web site into a traffic magnet, and sales tool...to make more money with your business. Insider and search engine consultant teaches you the traffic building strategies, the big Internet companies don't want you to know.
Search Engines: Search Engine Optimization Strategies
Search Engine Optimization Strategies is a free seven week course in legal search engine optimization, written by our old (or is that middle-aged?) friend, Dennis Gaskill. His Boogiejack.com website is an excellent example of a highly-useful, content-rich site. The course covers all the important topics, and NO spam techniques or illegal methods are taught that can result in your site being banned from the search engines. A valuable read.
Search Engines: The Search Engine Masters Course
The Search Engine Masters Course is a powerful, 5 day email course on how you can become a search engine positioning champion. In fact, it's the only course of its kind available anywhere on the Internet.
In it, 1stSearchRank reveal many of the secret techniques they use to optimize their clients' web sites for the search engines.
To subscribe to this free Search Engine training course, simply send a blank email to 1stSearchRanking.email@example.com
Small Business: Six Deadly Small Business Marketing Mistakes
Learn the six deadliest mistakes most small business owners make from David Frey, long-time small business marketing consultant and senior editor of the Marketing Best Practices Newsletter.
Spreadsheets: Microsoft Excel
Learning Microsoft Excel Iowa State University Extension Learning Microsoft Excel is designed to introduce you to the basic operation and functions of Microsoft Excel for Windows 5.0. The lessons include practice exercises to work through as well as examples for using spreadsheets in your work.
Click here to take the Iowa State University free Microsoft Excel training course.
Spreadsheets: Lotus 1-2-3
A suite of three streaming media tutorials cover Introduction, Intermediate and Advanced levels.
Touch Typing: Learn 2 Type
Learn 2 Type is the leading FREE Web site that helps you master the skills of touch-typing. Whether you're a typing expert or just a "hunt & peck" beginner, the interactive exercises you'll find here automatically adjust to your skill level. The better you get, the more challenging the exercises become. You can come and go as you please and pick up right where you left off. Take their online Typing Test.
Click here to visit the Learn2Type free Touch Typing website.
Web Publishing: Web Site Development
After you have studied this W3School's Web Building Tutorial, you will know how to build a professional web site. You will also know how to prepare yourself for the future, and how to use new technologies like XHTML and XML.
Web Publishing: Cascading Style Sheets (CSS)
You can certainly save a lot of work on your website by using CSS! In this W3Schools CSS tutorial, you will learn how to use CSS to control the style and layout of multiple Web pages all at once. Learn by working with 70 examples, take the quiz tests, and find a complete CSS2 references about properties, units of measurements, colors, and more.
Web Publishing: ASP- Active Server Pages
Once your website grows to multiple pages, you learn the value of being able to make changes to one file, and have that change appear on multiple pages. If your website is 50 pages, and you change your address, you don't want to have to manually change each of the 50! There are a number of ways to handle this situation, and others where the same content may be used on multiple pages. One of the most powerful, is Active Server Pages, or ASP.
Web Publishing: Dreamweaver 4
Dreamweaver is a Macromedia product which is regarded by many as the best way to produce professional websites. Training Tools' 'Learning Dreamweaver 4' can help you get the best out of this poweful program.
To read the course Contents, and take the free Dreamweaver training course, visit the TrainingTools site at http://www.trainingtools.com/online/dreamweaver4/index.htm
course is for Web page developers who want to learn more about how Dynamic HTML
Web Publishing: Flash
Flash is a tool for creating interactive and animated Web sites! In this free Flash tutorial you will learn how to start using Flash in your applications, and the advantages of Flash compared to animated images and Java Applets.
Web Publishing: HoTMetaL Pro 6.0
HoTMetaL Pro HTML editor owners will enjoy this great free HoTMetaL tutorial, available at The TrainingTools website at http://www.trainingtools.com/online/hotmetal/index.htm
Web Publishing: HTML
Learn how to write HTML code to publish your own website. This is a well laid-out entry-level free training course. You can read it on the website, or download the course and exercises.
To read the course Contents, and take the free HTML course, visit the TrainingTools site at http://www.trainingtools.com/online/html/index.htm
Web Publishing: Microsoft FrontPage2000 or 98
Learn how to use Microsoft FrontPage 2000 to publish your own website. This is a well laid-out entry-level free training course. You can read it on the website, or download the course and exercises.
To read the course Contents, and take the free Microsoft FrontPage 2000 training course, visit the TrainingTools site at http://www.trainingtools.com/online/FrontPage2000/index.htm
If you use FrontPage 98, you can take an equivalent free course at TrainingTools, at http://www.trainingtools.com/online/FrontPage98/index.htm
Web Publishing: Microsoft FrontPage2002
If you want a great introduction to Microsoft FrontPage 2002, then you should visit this interactive tutorial at the Microsoft Insider Learning Libraries. Being Microsoft, they don't give much away- so enjoy it while you can!
The page we link to above contains rotating courses, so this course may move. With luck, this free tutorial- Introduction to FrontPage 2000, should remain available at this page.
Web Publishing: PHP Scripting
PHP has become a popular scripting language, especially for creating dynamic Web pages for e-commerce, and other Web applications. Zend ("The php Company") have provided a free, authoritative and comprehensive online PHP Manual for you.
Web Publishing: Search Engine Optimisation
SEO is fundamental to maximising the chance that your web page will rank higher in the search engines than it otherwise would. Forget 'secret' or 'black hat' hype. Just learn the fundamentals of good SEO practise, and you'll never get slapped with a Google penalty, because you'll be doing what Google wants.
Web Publishing: W3C Standards
If you want to produce a website, then it's handy to know about the W3C- the World Wide Web Consortium, and how the Web is standardized.
Web Publishing: XHTML
XHTML is the next generation of HTML! In this free XHTML tutorial you will learn the difference between HTML and XHTML, and how to use XHTML in your future applications. You will also see how they converted their Web site into XHTML.
Web Publishing: XML
In this excellent XML tutorial you will learn what XML is, and the difference between XML and HTML. You will also learn how to start using XML in your applications.
Word Processors: Lotus WordPro 97
StreamedInfo provide these two free training tutorials covering Introduction and Intermediate levels.
Word Processors: Microsoft Word
StreamedInfo provide a series of four free training tutorials for Microsoft Word- Introduction, Intermediate, Advance and Macros, using streaming video.
Word Processors: Intro. to WordPerfect 9
This introductory course is designed for the user looking to learn the fundamentals of the WordPerfect 9 application. Topics covered in the course include creating and editing a document, and formatting a document.
To take this excellent streamed media free WordPerfect training course, you'll first need to have Windows Media Player installed, and join (free) at the StreamedInfo website at http://www.streamedinfo.com
Your PC: Back Up Your Valuable Data
What do you do with your
priceless data? Just leave it to the whims of a crash-prone PC? Photographs,
letters, recipes. Tax records. Stuff you've created, and don't want to lose.
Nobody enjoys making backups, but we sure do know it's important!
Free Training Resources
Check our selection of Free Sales Training Courses