in the New Year with Promotional Items for Your Business
items are a very powerful selling point for businesses. For years, various
businesses have been giving away items to get something from customers
(for instance, a new order or just loyalty) in return. Moreover, studies
actually show that giving away such promotional items does in fact work.
we will talk about how you can use promotional items not only for the
New Year’s holiday, but also the entire month of January, and
to a lesser degree, December, in order to promote your business. Through
statistics, we will prove to you how these simple investments can help
to greatly boost your business over the next year.
Why Promotional Items?
As mentioned above, promotional items have been a staple of business
and industry for years. Even during the early days of the Industrial
Revolution, bigger brands were giving away things to clients like collectable
prints, calendars, or pieces of clothing. Today, these promotional items
have evolved into things like USB drives, pens, magnets, cups, and tote
bags. However, the impetus behind giving these items in both eras was
the same: to boost sales and increase brand loyalty. More often than
not, this simple tactic works. Initial investment for a whole gamut
of various promotional items is also a fairly cheap way to boost sales.
Do They Work?
But do promotional items truly work? Studies suggest that indeed, they
do. Psychologically, the human brain is wired to want to give something
in return upon receiving something. When you give an item to your clients
(or even potential clients) no matter how small, they feel a bit of
obligation toward you. This obligation can sow the seeds needed to start
a business relationship. Studies show that sales jump when promotional
items are offered to customers. Studies also show that the return on
these items far outweighs the cost. Lastly, when you target these items
to your audience, your results might surprise even you.
Great New Year’s Gifts
So what are some great New Year’s gifts you can offer your clients?
Paper-based promotional products are a good choice. Examples include
calendars, sticky notes with your logo, or just pads of paper with your
logo. These are useful and fairly cheap. Most clients will keep them
and then use them regularly, after. Other great promotional items include
things like pens or promotional mugs (easily found at Pens.com)
that are personalized for your company, and also to the client. Make
them feel as if they are receiving something special. In most cases,
a free item from your line of goods is also most welcome.
** The take away here is that your customers are the lifeblood of
your business, and with a new year upon us, it is vital to ensure that
the blood keeps flowing. Keep the loyal customers happy and the new
customers coming by showing that loyalty flows in both directions. Promotional
products are just one of the many fantastic mediums you have at your