1.
What is Google Search Engine Optimization?
When a user types in a search phrase into Google, and gets back results,
those results are made up of several complex formulas. When Google
"Ranks" sites, it is really just performing Mathematical Formulas.
There is no human involved in the process of evaluating any individual site -
it is Math formulas computed from the information that Google
Bot gathers from your site. 
Google sends several Search Engine
Spiders (computers) out to update pages it knows of, and to seek new pages
that it finds through links. The name given to all the Google Search Engine
Spiders is Google Bot.
Google Bot takes a
"snapshot" of your web pages. The best way to analyze
what Google Bot sees is to combine two items.
-
View the source code. Go
to any web page, put your mouse over a blank spot on the page, and right
click your mouse. This will bring up a menu. Choose "view
source".
-
The second way that Google
views your webs site can be found by using this
tool. That site also has instructions on how to get your main
text to show up first, (as opposed to your navigation bar menu).
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Google Bot can not view pictures.
Google Bot can not see if the site is "Pretty" or "not".
It also doesn't read Meta Tags the way that the older search engines once
did.. Meta Tags are not bad, but they are mostly a thing of the past.
For an example of Google Search
Engine Optimization, go to Google
and type in any search phrase. Google will go through the list of sites that
are in its database and look for those pages that mention your words at
least once. On the Google results page all of these sites will be the
X number in the "Results 1 - 10 of about X NUMBER".
You must mention the terms and phrases that you want to get found within your
page's text. In other words, if you are marketing a phrase, then that
phrase had better be mentioned at least once on the page to have a chance
of showing up in the results.
When Google ranks sites for the
phrase "red round widgets", it will, for example, give each web page
1 point for mentioning all 3 of these words once. Google would also, in
this theory, give 2 points to those who have this phrase mentioned
twice. Thus those with 2 points will score higher than those with 1
point.
But Google may like the phrase
mentioned 8 times on the page, and you can score 8 points by mentioning it 8
times, but if you mention it more than 8 times Google may start subtracting 2
points for each additional occurrence. So if a page mentioned this
exact phrase 10 times it would score 4 points. (This was just an
example, it actually works more on percentage of words, and it changes each
month).
Here
is a good tool to analyze your Keyword Density.
Goog Google Search Engine
Optimization looks at over 100 items, but here are some of the major items
that Google analyses on web pages:
-
Words in Title Tag
-
Words in links
-
Words in Headings
-
Words in Bold
-
More weight is given to first
25 words of text on a page
-
Words in URL
-
Comment Tags in HTML
-
Having more than 250 words on
a page helps.
-
Phrases used to describe
pictures.
-
Other major items covered on
separate pages here. . . DMOZ
listing, PageRank,
Back
Links.
-
Google may also penalize for
having too much repetition, or by "Spamming" them.
If it looks like you are trying to "trick" Google, then there is
a chance you may penalized
by Google. You must follow good practices.
For information on consulting
services to help your site rank higher click HERE.
Google runs a mathematical formula
called an algorithm on your page . The better the algorithm, the
more "optimized" it is said to be. A page
optimized for a specific phrase can bring it much weight towards the final
ranking that this page will have for the targeted phrase.
The Google Search Engine puts A
LOT of weight on the text that is found in the TITLE tag. Most search results
will show pages that have the searched words in the title tag.
|
Title Tag circled.
|
|
|
The HTML Code should start like
this:
<html>
<head>
<title>Free Internet Marketing Google Advice Increase
Traffic</title>
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A common mistake of many web sites
is that they have the same title tag on every page of their web site.
Each page should have different title tags, depending on the keywords that you
are marketing on that specific page.
Also good Google Search Engine
Optimization will have the targeted keyword phrases at the beginning of the
page since the text at the beginning of the page has more relevance than the
text on the rest of the page. This means that your first few sentences
on the page should mention your targeted keyword phrases.
Good Google Search Engine
Optimization also tends to have a "fair" amount of words on each
page. Google tends to like having between 250 and 450 words on the page.
This means "lots of good content". The Google Search Engine
loves content - Optimization also means having good content that is keyword
rich. How many keyword you ask? Well, a really rough number is: if
you're text is around 350 words, use your phrase about 2 to 20 times ;)
Google also likes keywords to be
in the Headings Tag. Heading Tags range in size from 1-6. The HTML for a
heading tag is <h2>Google Search Engine Optimization Firmt</h2>,
An H2 is below:
For information on consulting
services to help your site rank higher click HERE.
Google Search Engine Optimization
Firm
You'll want to have some heading
tags on the page, with your keywords located in them.
Google also likes it if you have
text links on the page that include your keyword phrases. If you have a
navigation bar that is pictures (and not text) then you will want to also add
some text links on the pages that have your keywords on them. For
example, if I were marketing the phrase "Google submission" I might
put this phrase in a text link like this: Google
submission.
A very small factor, that can help
is the use of "ALT" tags. These are the tags that a designer
will put around a picture. You can view these tags by hovering your
mouse over a picture, and then keeping your mouse still, and you will see the
text for the ALT tag. For example:
The ALT tags here
read "Sergey Brin and Lawrence Page the co-founders of Google at the
first ever Google Dance. They created Google Search Engine Optimization by
starting Google."
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Another item that you
will want to check is the HTML. Errors in your code can create problems
with Search Engine Spiders. It's easy check, just type in each page in
the space below to see if there are any code errors!
One could also run Web
Position Gold Page Critic reports also. Web Position Gold is software that
does many things, including analyzing web pages for Google Search Engine
Optimization, and other search engine optimization. Due to variables
that Google has, like PageRank, Back Links, DMOZ Listings though, Web Position
Gold's Page Critic must be either taken with a big grain of salt, or needs to
be studied intensely by an expert to find your "optimal" text
optimization.
Creating doorway
pages is worthless....creating pages chock full of good information that is
keyword rich is the "key".
For information on consulting
services to help your site rank higher click HERE.
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a Professional Internet Marketing Specialist
NEXT go to
SUBMIT
SITE TO GOOGLE
Even the best optimized text pages
need the other factors listed below in order to score high for relevant
phrases. Once things like PageRank
increase, your "text optimization" is less important. You
should still include the keyword phrases that are relevant to your page, and
still have good relevant text.
