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November
13th., 2002 Issue
#212
ISSN 1444-2027
Contents
1. Sponsor's Message - Advertising's
What You Pay For, Promotion's What You Pray For - Another
Form Of Intrusive Advertising
- Search
Engine Rankings, And Our
'Marketing Jokes' Pages
-
The Three-Fingered Salute; The Two-Fingered Salute - Free
Training Course: Copywriting:
"7 Direct Mail Secrets..." - E-Commerce
Definition: Customer Relationship Marketing
5.
Classified Ads -
Top 12 Tips To Writing Effective Google AdWords Select Ads
by Michael Wong -
Mona Lisa Your
Branding
by Shaun D'Souza 2.
First Word Hi
All! The
most interesting aspect of the last 2 weeks has been our experiment with Dan
Thies' formula for achieving top Search Engine rankings. We used our new
'Marketing Jokes' section as a test, and came up trumps- #1, #2 and #3 rankings
on Yahoo! and Google. Look for improvements to the structure and content of the
Web Marketing Ezine site, as we strive to provide you with better service, and
reach out to more new readers. Thought
For the Week: "What
would you attempt to do if you knew you could not fail?"
Till next week, have a good one!
Advertising's What You Pay For,
Free Promotion's What You Pray For! George
McKenzie is just the person show you how to get it! Download
his FREE ebook, "Free Publicity Fast Track" right now! Another
Form Of Intrusive Advertising A
few weeks ago, we mentioned a service called DirectAdvertiser. This service
offered to send out unsolicited bulk messages in a way that would get around the
few limits that are placed on unsolicited bulk email, better known as spam. At
the time, we didn't know how the service worked. Well, in the intervening weeks,
DirectAdvertiser has gone. They'll be no loss, but there will be others pushing
the same annoying, invasive technology. Our
investigations have shown that the way the service works, is to take advantage
of a messaging feature built into Microsoft Windows 2000 and XP, called net
send. When a message is sent to you, it pops up in the middle of your screen,
over the top of whatever you are doing. We're all going to be thrilled with
that! I'm glad I'm still using Windows 98. For
the lowlifes who will mis-use this system, one appealing feature of this
spamming method, and there's no other word for it, is that the sender doesn't
even have to know your address. The system works with IP addresses. The sender
can pick a range of IP addresses, and if you're in that range, you'll get the
message. The use of IP addresses will allow the sender, in many cases, to send
messages to areas chosen geographically. Web
Marketing Ezine is taking a stand against this type of unwanted spamming. Please
help publicize this coming problem, and please mention that you 'heard it here
first'! I hate to give out the URL of one of the perpetrators, but it's wise to
'know thine enemy'. And this process IS an enemy. Find
out what's coming, at http://www.quicksend.biz/ EzineAnnouncer:
It May Be Just What You Need Next
issue, we'll be bringing you a Product Review of a truly excellent program for
ezine Publishers, called EzineAnnouncer.
Watch for it! Cluetrain
Manifesto Thesis #22 "Getting
a sense of humor does not mean putting some jokes on the corporate web site.
Rather, it requires big values, a little humility, straight talk, and a genuine
point of view." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm
WME
Supported By... Professional
Web Design Secrets the Pros Don't Want You to Know... Nothing
is left to the imagination...Web
Design Mastery takes you step by step through the entire process.
Don't miss out on the special, introductory price, or the bonuses, click
here! Search Engine
Rankings, And Our 'Marketing
Jokes' Pages
Putting
up a collection of almost 30 Marketing Jokes has been a lot of fun, but it also
has a serious web marketing dimension. Last
issue, we did a review of Dan Thies' excellent ebook 'Search
Engine Fast Start' , which shows you how to get high search engine rankings.
Following the formula in Dan's book, we submitted the pages to Google. Happily, the main
'Marketing Jokes' page now ranks #3 (on debut!), for the search term 'marketing
jokes'. We also got #2 for the same term on Yahoo! -an excellent
result. Even better, we have the #1 ranking on Google for 'marketing
joke'. We've also been delighted with traffic to the pages, which has helped
push us to record traffic numbers, and raised our Alexa ranking from 97,000 a
month ago, to below 80,000 as I write this. The pages have
brought some nice comments. This
from Alex Brunelle 'Official Jokester' at Aha!
Jokes, one of my favorite joke sites... "That's
a LOT of marketing jokes; you really have an extensive collection -- good job on
it!" Thanks for that, Alex. Why
not catch up on the whole collection, at http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes.shtml and
check out the
ebook that made our three Top 3 rankings possible. The
Three-Fingered Salute; The Two-Fingered Salute I
always enjoy reading Joe Robson's Newbie Club Newsletter, and I always
something useful. Here's a handy tip from the latest issue, for those delightful
times when your computer decides to 'freeze'. "Right now, you can press three keys on your keyboard,
and Windows will prepare to abort itself. Those three keys are Ctrl, Alt, and Delete.
Pressing them is known by geeks and nerds as "the three fingered salute." Try it. You won't
hurt anything. You can click the Cancel button. This
is just a sample of the helpful, friendly advice you'll get at The Newbie Club,
most of it free. When you visit the Newbie
Club site at http://www.newbieclub.com?free_membership,
be sure to subscribe to Joe's excellent ezine. (Disclosure:
I am a member of The Newbie Club's Affiliate Program) WME
Supported By... Finally - a fast, simple, and
effective system that targets your best customers and brings them to you for
free. Get
Search Engine Fast Fast Start Direct
Marketing is the most disciplined form of copywriting there is. In Direct
Marketing, response rates are measured to two decimal places. There's nowhere to
hide! Whatever the Offer and Creative elements of the campaign are, the Copy has
to do the job, and the Sales Letter is often the vehicle. Yanik Silver, author
of Instant Sales Letters, is a master in his field. To
take this, and many other free training courses, visit E-Commerce
Term of the Week: Customer Relationship Marketing
A one-to-one marketing model in which all the
information about a customer, gathered throughout the history of that customer's
relationship with the company, is used to market to that customer in a way that
promotes trust, loyalty, and therefore, increased sales.
-Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME
Supported By... Dog-gone
Amazing A
man was out driving, when he came across a flock of sheep. He got out of his
car, and walked over to the shepherd tending the sheep. He asked, "Are
you a betting man?" "Why
do you ask?", said the shepherd. "I'll
bet you $20, to one of your sheep, that I can guess the size of your
flock.", he said. "You're
on", said the shepherd, "How many sheep have I got?" "367",
came the answer. "That's
amazing," exclaimed the shepherd, "You're absolutely right! go and
pick yourself a sheep." Having
claimed his prize, the man was walking away, when the shepherd called out to
him. "How
about another bet- double or nothing.", he challenged. "What's
the bet?", said the man. "I'll
bet you that I can tell your occupation, and who you work for." "That's
a bet." said the man. "What do I do?" "You're
a marketing consultant, and you work for the government.", said the
shepherd. "That's
amazing," said the man. "How did you figure that out?" The
shepherd smiled. "Put down my dog, and I'll tell you."
How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important Free Download You'll Make FREE
five lesson class shows you how to improve the your results WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your FREE WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the FREE InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
Top 12 Tips To Writing Effective Google AdWords Select Ads Mona Lisa Your
Branding
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