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Web Marketing Ezine

January 8th., 2003                Issue #217                ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- 3 Out Of 4 Websites A Waste Of Money

- E-Tail Sales Forge Ahead In Holiday Season

- Cluetrain Manifesto Theses #26 & #27 

- What's The Google Dance?

- Don't Go There! Websites That Suck

- Free Training Course of the Week: Becoming A Better Manager

- E-Commerce Term of the Week: Spider 

4. A Touch of Humor:
Informed Choice

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- How To Create An Irresistible Offer

- Seven Predictions For 2003


8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



Master the Big 3 of Product, Site-selling, and Traffic-building, and there's simply no way to fail.

Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today!



2. First Word



Hi All! 


I don't know about you, but I'm going to make 2003 my best year yet. I'm not going to settle for less, and I don't think you should, either! I'd like to share a poem with you, if I may...


I bargained with life for a penny,

And life would pay no more.

However, I begged at evening when I counted my scanty store.


For life is a just employer, it gives you what you ask,

But once you have set the wages,

Why, you must bear the task.


I worked for a menial's hire, only to learn, dismayed,

That any wage I had asked of life,

Life would have willingly paid.


I wish you the imagination to dream big dreams, the faith to breathe life into them, and the enthusiasm to follow them through to success.


Thought For the Week:

"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."

- Mark Twain


Till next time,




3. Tips, Tools, News and Views


3 Out Of 4 Websites A Waste Of Money


A major UK web company has looked at the statistics of 327 business websites they evaluated. While readers of WME will be convinced of the value of Web Marketing, this survey helps illustrate the gap between potential, and performance! Here are the errors they found...


87.2%  Web site is not being promoted correctly.

96.3%  Web site suffers from poor content.

75.8%  Failing web site costs money rather than makes money.
72.4%  Site fails to mention benefits of products/services to customer.

47.4%  Site aimed at  general audience but contains jargon words that

           only experts would understand.

These problems are particularly true of small to medium-sized local businesses- the very businesses that have the most to gain from using the new technology. It's a challenge, and we're here to help!



E-Tail Sales Forge Ahead In Holiday Season


ComScore reports that e-tail sales in the US reached a record US$12.6 billion for the period from November 1 to December 20, up 29% on the same period last year. That's an impressive performance considering the flat economy. Here's a list of the big winners- the categories that grew the most over the last 12 months.



Fastest Growing Major Non-Travel E-Commerce Categories
Period: Nov. 1, 2002 to Dec. 20 Versus Same Period Year-Ago
(Excludes Auctions and Large Corporate Purchases)

Dollar Sales Nov. 1, 2002 to Dec. 20, 2002
($ Millions)

% Change Versus Same Period Year-Ago

Home & Garden

   $          555


Furniture & Appliances

$          171



 $          396


Sport & Fitness

 $          233


Jewelery & Watches

 $          216


Movies & Video

 $          205


Apparel & Accessories

 $       1,455


Video Games

   $          130


Consumer Electronics

$       1,027


Event Tickets

$          250



Together with last issue's statistics on where people are intending to shop, these figures reinforce the bright future of web marketing.



Cluetrain Manifesto Theses #26 & #27 

"Public Relations does not relate to the public. Companies are deeply afraid of their markets."

"By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


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What's The Google Dance?


Over the last few days, a mysterious process has been taking place. Four days ago, if you did a Google search for 'web marketing', Web Marketing Ezine was ranked #23 (out of 4,680,000 results). Now, we're ranked #13. So what's happening, that produces this different result? It's called the Google Dance, and I'll let GoogleDance.com explain it...



During the month, Google sends out robots (spiders) to crawl the web and archive every website it finds. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates.

Now if you've been a keen Google fan you'll know that they have 3 main www servers online, which are as follows:
www.google.com - The main address, the true homepage of google.
www2.google.com - Thought to be a test server.
www3.google.com - Thought to be a test server.

Whilst nobody outside of Google truly seems to know the purpose of the www2 & www3 servers, many people have come to the assumption that they are test servers. During the update, which takes several days, the 3 Google servers display different results. Whilst the results vary from server to server, they are said to be "dancing", hence the name "Google Dance"."

Once the Google dance is underway, watch for the results on the second and third Google servers. Our new #13 position was shown on www3.google.com two full days before it became the "official" result on the main server.

For a bit of fun, here's a more entertaining explanation ( courtesy Woz at WebMasterWorld)...


(to the tune Hokey Pokey)
<start the music please>

They put some pages in,
They take some pages out,
They calculate the PageRank,
Then they shake it all about,

They wait until the full moon
Then they mix the servers up,

Thats what its all about.

<dum, dum, dum>

Ooooh, do the Google Dance,
Ooooh, do the Google Dance,
Ooooh, do the Google Dance,
Thats what its all about.

<end the music>

BTW, I'm delighted with the improvement in our ranking. Four months ago, we were outside the Top 100. Two months ago, we had made it to #43. Last month, we got up to #23. This month we are at #13. This result is a testament to the good advice we get from our SE mentors, particularly Dan Thies and Michael Wong.



Don't Go There! Websites That Suck


Vincent Flanders has a great idea. Learn about good website design by looking at bad website design. And there's a lot of it going around!


Vincent's WebPagesThatSuck.com is a site you should spend some time at. While it's still up, I suggest you have a look at his 'You Think It Sucks -- Year-End Edition' at http://www.webpagesthatsuck.com/uthink99x.html  You'll see 46 examples of bad website design! One of my favorites is the Citizen Watch site. Imagine a watch that you'd like to buy as a gift, then try to buy it... no, try finding it, on this slick-looking, but oh-so-user-unfriendly site. It's at http://www.citizen.com.hk/ Good luck. You'll need it!


I can't stop at just one! You simply MUST look at Laser Surgery for Pets at http://www.laserles.com/  I hope his laser treatment is more professional than the webpage treatment!


WME Supported By...


Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

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Free Training Course of the Week: Becoming A Better Manager 

In this course you will learn about; What Makes a Good Supervisor, Dealing With Difficult Situations, Analyzing Your Current Leadership Ability, Moving From Management to Leadership, and Overcoming Resistance to Leadership.

To take this, and many other free training courses, visit



E-Commerce Term of the Week: Spider 


Synonymous with a crawler, this is a program that searches the Internet and attempts to locate new, publicly accessible resources, such as WWW documents, files available in public FTP archives, and Gopher documents. 

Also called wanderers or bots, spiders contribute their discoveries to a database that Internet users can search by using a search engine. Spider technology is necessary because the rate at which people are creating new Internet documents greatly exceeds any manual indexing capacity (although search directories prefer the manual approach). 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


Informed Choice

When a young marketer met his untimely end, he was informed that he had a choice about where he would spend his eternity: Heaven or Hell. He was allowed to visit both places, and then make his decision afterwards.

"I'll see Heaven first," said the salesman, and an angel led him through the gates on a private tour...

Read the rest of this joke on the WME website... 

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages at http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes.shtml

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



How To Create An Irresistible Offer

by David Frey 


"May I share with you a little secret about how people buy? It may sound strange but people don't buy 'things,' they buy opportunities!"


Here's an opportunity for you to increase the value of your offers...


Seven Predictions For 2003

by Geoff Ramsey


The celebrated and oft-quoted economist, John Kenneth Galbraith, once quipped, �The only purpose of economic forecasting is to make astrology look respectable.�


Is this the future of the Internet?...


8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2003 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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