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Web Marketing Ezine

January 22nd., 2003                Issue #218               ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- A Great Spam,-Fighting Tool: SpamNet

- Free Software: The Freeware Book Project

Cluetrain Manifesto Theses #28, #29

Harris Poll: Ban Spamming

- Searching With Pictures: Google Viewer

- Free Training Course of the Week: Auctions 

- E-Commerce Term of the Week: Below The Fold 

4. A Touch of Humor:
A Marketing Dictionary

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- And Who Might You Be?

- To Up Sales, Up Words


8. Our Companion Ezine 
9. Administrivia

1. Top Sponsor's Message


Are you ready for eBay Success?

So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 

It's right under your nose! 

The 12th most visited site on the Internet is eBay. I have discovered a simple way to profit from that HUGE volume of traffic. There are 41 million members & 1.5 Billion page views per month on eBay. I am taking full advantage of that traffic. I promise you have never been exposed to ideas like these. Earn a serious income with a part-time effort!



2. First Word



Hi All! 


I spend a lot of hours surfing the Net, and I find a lot of fascinating, beautiful and inspiring things. Instead of talking about marketing right now, I'd like to share a breathtaking photograph with you- a panoramic view from the top of Mt. Everest. Enjoy.


They say "the view is clear from the top", and the photograph you have just viewed illustrates that- the mountains o the horizon are over 100km away. Unfortunately, life doesn't always place you at the top; sometimes you get knocked down. Here's a thought that has helped me many times over the years...


Thought For the Week:


"When you're flat on your back, everything is looking up"

- John Payne


Till next time,




3. Tips, Tools, News and Views



A Great Spam,-Fighting Tool: SpamNet


We're all sick and tired of spam clogging our Intray, and wasting our time. The results of a Harris Poll revealed below show just how sick of it we are.


Here's one great answer. Cloudmark's SpamNet is an Outlook add-in, which saves you time and frustration by stopping spam automatically. The service is free and easy to use. Here's how it works...


Imagine, a spam email message lands in your email, you click delete and it disappears from your Inbox - and the Inbox of your family, your friends and the entire world. Cloudmark SpamNet is a worldwide spam-fighting community that gives you spam-free email just for deleting the spam from your own Inbox. Join SpamNet now and contribute to the global fight against spam.

Although spam seems to be invading everyone's email, only a relatively small number of spammers send out the billions of spam messages polluting the Internet. By reporting the spam you receive, you will contribute to the growing community of spam fighters dedicated to eradicating spam.

Just like Napster allowed us to share a central list of our favorite music, Cloudmark Spamnet allows us to share a central list of spam. Individually this reported spam isn't very powerful, but the collective reports of millions of email users networked together blocks virtually all spam on the Internet."

It looks a great idea to me. As I write this, their website shows 269,025 users in the system, and a total of 14,390,036 emails processed. 3,301,451 were found, saving members an estimated 9,171 hours. That's just today. I can't wait for them to produce a version for Eudora, the email client I use. By then it will probably cost. If you use Outlook 2000 or XP, it's still a free version, so I suggest you find out more for yourself at




Free Software: The Freeware Book Project


What is the FREEWARE BOOK?

"It is a project that originated in the summer of 2002 to showcase great freeware sites and resources in an electronic book format. It is a resource that is 100% freeware and 0% spyware or adware or in anyway shape or form ad supported. 

It is a 'work in progress' (meaning a new updated version is available on the 9th of each month so please check back to get your latest copy). 

The sole purpose of The FREEWARE BOOK is to present information that will provide visibility for freeware sites of all levels to achieve recognition. It is to (hopefully) foster a community atmosphere for freeware sites, so that the clique system can be undone (the one in which there is an upper echelon of sites and all the rest. 

The 'book' is published monthly. It is a fair unbiased (it is done for ZERO compensation or any type of remuneration - be it monetary or 'favors') review and informational publication. 

The other purpose is to inject energy into the freeware world. The long term goal of The Freeware Book is to foster the growth of freeware and freeware sites. Also to 'level the playing field' for all freeware sites. To enable those that may not be as financially fortunate as others by providing a resource to be available to all without cost.

Freeware sites would not exist were it not for the great works of the freeware authors who deserve full credit for the labors they perform. 

With thousands of downloads already, the future of The FREEWARE BOOK is very bright."


While Web Marketing Ezine is unashamedly about real businesses using the Internet, email etc, for commercial gain, we have the greatest admiration for those who spend their own time creating the tools, utilities and other programs they make available to others for free. That's why we proudly support The Freeware Book.





Cluetrain Manifesto Theses #28, #29 

"Most marketing programs are based on the fear that the market might see what's really going on inside the company."

"Elvis said it best: "We can't go on together with suspicious minds.""

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!




Harris Poll: Ban Spamming

The results of a Harris Poll� conducted online, using a national sample of 2,221 online adults, has highlighted the frustration of users with spam. A summary of the results reads;

"The public is up in arms about spamming and does not want to take it anymore. Among those who are online, fully 80% say that they find spamming very annoying, a huge increase from the 49% who felt this way two and a half years ago. As a result of this hostility, an overwhelming 74% to 12% majority of those online favors making mass spamming illegal. This support for banning mass spamming is found among every demographic group. Between 70% and 80% of all age groups, all income groups, both sexes, blacks, whites and Hispanics, Republicans and Democrats all favor such a ban."

Results of surveys and polls continue to show that;

1. People like to get good, useful information from they know and trust, and

2. They hate getting bombarded with unsolicited, bulk emails they don't want, from people they don't know.

There's a huge future and market for email marketing. Just make sure the people who receive your emails are clear that you are from the first group, not the second!

Searching With Pictures: Google Viewer

"The Google Viewer displays the pages found as a result of your Google search as a continuous scrolling slide show. You can view your search results without using your keyboard or mouse and you can adjust the speed with which the images move across your screen. Each image of a page's contents is accompanied by a short "snippet" describing that page."


Try Google Viewer for yourself, at http://labs.google.com/gviewer.html


WME Supported By...


Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start


Free Training Course of the Week: Auctions 5-Day Masters Course


The BIGGEST sector of e-commerce is Auctions, with companies like eBay doing a huge turnover. Many enterprising businesspeople are using the Auction vehicle to build their own small, and not-so-small businesses.


To take this free auction course, and many other free training courses, visit our Free Training Courses section



E-Commerce Term of the Week: Below the fold 


The content you see once you scroll to the middle or bottom of a Web page. The content at the top of a Web page is located above the fold, which is more desirable real estate than below the fold. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


A Marketing Dictionary

Advanced design: The advertising agency doesn't understand it.
All new: Parts not interchangable with previous design.
Breakthrough: We finally figured out a way to sell it.
Broadcast quality: Gives a picture and produces noise.
Built to precision tolerances: We finally got it to fit together.
Customer service across the country: You can return it from most airports.
Designed simplicity: Manufacturer's cost cut to the bone.
Distinctive: A different shape and color than the others.
Direct sales only: Factory had big argument with distributor.
Field-tested: Manufacturer lacks test equipment.
Foolproof operation: No provision for adjustments.

Read the rest of this marketing joke here

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages.

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important No-charge Download You'll Make 

No-charge five lesson class shows you how to improve the your results 


Read about your business's future at: 

Improve Your Search Positions-Get your No-cost WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the No-charge InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
[email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



And Who Might You Be?

by Charles Burke 


If it's true that the thoughts we hold consistently in our minds will gradually change our reality, then we MUST admit that our thoughts about our selves (our self image) will also change the reality of who we are.


To Up Sales, Up Words

by Michel Fortin


The challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to its audience -- especially when communication is at the heart of making profitable online sales. Learn how to paint pictures with words



8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


Contact Information:
to subscribe:  
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Note: This is an Ezine. So sorry, NO postings are accepted
contact John Payne:  NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2003 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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