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Web Marketing Ezine

February 5th., 2003                Issue #219               ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- SpamNet- A Contrary View

- The Marketing Virtual Library

Cluetrain Manifesto Thesis #30 

Instant Messaging Compatibility Headaches? Trillian!

Killing Those Spam Messenger Popup Ads In Windows

- Free Training Course of the Week:  XML

- E-Commerce Term of the Week: Word of Mouse

4. A Touch of Humor:
Third Way

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Brainstorming

- Google Search Engine Optimization.

- Google's PR0 PageRank

8. Administrivia

1. Top Sponsor's Message


Are you ready for eBay Success?

So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 

It's right under your nose! 

The 12th most visited site on the Internet is eBay. I have discovered a simple way to profit from that HUGE volume of traffic. There are 41 million members & 1.5 Billion page views per month on eBay. I am taking full advantage of that traffic. I promise you have never been exposed to ideas like these. Earn a serious income with a part-time effort!



2. First Word



Hi All! 


It's always nice to hear from readers, especially ones as respected as my friend Dennis Gaskill. Even when he takes me to task over an item I've printed! Dennis has some valuable thoughts about SpamNet, which I'm delighted to share with you in our first item. 


I'm happy to report that we have a fix for those of you who are suffering from those spam pop-up Messenger ads. We've raised the problem a few times, now it's nice to have an answer.


Thought For the Week:


"A real goal grabs you and pulls you through everything that gets in your way. You don't really have to drive yourself because the energy comes from the goal, from a future event, not from you."

- Charles Burke


Till next time,




3. Tips, Tools, News and Views



SpamNet- A Contrary View


Last issue, we featured a service called SpamNet, suggesting it was a good spam-fighting tool. As with many facets of this rotten spam issue,  people can agree about defining a problem, and agree on a desired outcome, without agreeing on the means! Regular readers will know the high regard in which I hold my friend, Dennis Gaskill (aka Boogie Jack). Shortly after the Issue went out Dennis sent me the following message, which I'd like to share with you...


Hi John,

I'm surprised to see you promoted SpamNet as a solution to spam.

All someone has to do is forget they subscribed to Web Marketing Ezine and report it as spam as soon as the first issue hits their inbox, and boom, you're a spammer. Or what if an unethical competitor reports you as a spammer just to lower the competition level? You can easily
be wrongly reported as a spammer for any number of reasons, and it happens all the time.

I was recently reported to SpamCop because a husband signed up for my newsletter and his wife was the first to check their email the day my newsletter went out, and she reported me as a spammer because she didn't know he subscribed. I've never spammed anyone in my life, but I was reported as one to another pseudo-spam authority.

Services like this sound like a good idea because we would all like an easy solution, but these kind of services end up hurting innocent people all the time. Self appointed censors are not the solution - unless you want to harm your business - because sooner or later, you'll end up on the wrong side of pseudo-spam police. I hope you'll reconsider your position.

All the best to you, Dennis

Boogie Jack's Web Depot

I admire Dennis, and always respect his opinion. WME readers deserve to hear both sides on this important issue. Be sure to sign up for his newsletter when you visit his site!



The Marketing Virtual Library


"The Marketing Virtual Library as been in existence since 1998 when it was chosen by CERN, originators of the World Wide Web Consortium, to be the Marketing specialty area within the World Wide Web Virtual Library. The WWW-VL is a collection of subject-related web sites maintained by experts throughout the world."


If you're looking for a knowledge source for market research, marketing plans, internet marketing, marketing careers & much more, then the KnowThis! Marketing Virtual Library is a great resource.



Cluetrain Manifesto Thesis #30 

"Brand loyalty is the corporate version of going steady, but the breakup is inevitable�and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!




Instant Messaging Compatibility Headaches? Trillian!

Millions of people around the world use Instant Messaging as an integral part of their business and personal communications. One of the major problems they face is that there are 5 major vendors, running incompatible systems- Yahoo!�, ICQ�, AIM�, MSN�, and IRC. 

Trillian .74 is a free download which connects to all major chat networks, including AIM�, MSN�, ICQ�, Yahoo!�, and IRC simultaneously! If this sounds like a time-saver to you, you can check out Trillian here...

Killing Those Spam Messenger Popup Ads In Windows

Months ago, we advised readers using Windows that there was a new spamming method, which used the Messenger service to pop-up ads on their screens. We said we'd get back to you when there was a fix. Here are the instructions for disabling the Messenger service for Windows XP. XP Home Edition, 2000, and NT. Unfortunately, the Messenger service can't be disabled in Windows 98.

Go here, to kill the spam Messenger pop-up ads.

WME Supported By...


Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start


Free Training Course of the Week:
Web Publishing: XML



In this excellent XML tutorial you will learn what XML is, and the difference between XML and HTML. You will also learn how to start using XML in your applications.


To take this free course, and many other free training courses, visit our Free Training Courses section



E-Commerce Term of the Week: Word of Mouse


Gossip or information spread via e-mail.

See Also: viral marketing

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor



Third Way


The Optimist says, "The glass is half full."


The Pessimist says, "The glass is half empty."


The Marketing Consultant says, "Your glass needs re-sizing."

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages.

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

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No-charge five lesson class shows you how to improve the your results 


Read about your business's future at: 

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Earn Advertising Income From Your Website Or Mailing List! 

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Your own infoproduct? Take the No-charge InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
[email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles




by Colin Bates


Brainstorming is a much talked about and much misunderstood technique for generating ideas. To get the best value from brainstorming it needs to be fully understood and carried out properly...


Google Search Engine Optimization

by Jim Boykin 


If you can get your pages ranked highly by Google, they currently rank highly at Yahoo! Here's how it all works; and how you can get a lot of traffic through Google Search Engine Optimization...


Google's PR0 PageRank

by Darrin Ward 


As Google increases in popularity, so does this term " Google PR0", pronounced "PR Zero". I'll explain what it means, and how you can get yours!!...

8. Administrivia


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John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

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