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Web Marketing Ezine

February 19th., 2003               Issue #220               ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- April 15: Making A Taxing Time A Bit Easier To Handle

- Tired Of Filling In Forms Online?

Cluetrain Manifesto Thesis #31

Can You Use Brainstorming for Great Ideas?

The Top 50 Web Marketing Terms For 2002

- Free Training Course of the Week: Your Own Business  

- E-Commerce Term of the Week: Internet Telephony

4. A Touch of Humor: Marketing Explained

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Copywriting the Income-Generating Web Site

- 8 Steps To Creating An Infectious Business

8. Administrivia

1. Top Sponsor's Message


Are you ready for eBay Success?

So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 

It's right under your nose! 

The 12th most visited site on the Internet is eBay. I have discovered a simple way to profit from that HUGE volume of traffic. There are 41 million members & 1.5 Billion page views per month on eBay. I am taking full advantage of that traffic. I promise you have never been exposed to ideas like these. Earn a serious income with a part-time effort!



2. First Word



Hi All! 


This week I've been playing 'catch up', having been away half the time since the last edition at a family wedding. Great fun, but the In Tray gets you in the end! Nevertheless, there's still a whole bunch of useful and interesting things for you this week, including a great laugh with 'Marketing Explained', so have fun!


Thought For the Week:


"There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it."

- Napoleon Hill


Please rate this Ezine at the Cumuli Ezine Finder at http://www.cumuli.com/ezines/ra20392.rate


Till next time,




3. Tips, Tools, News and Views




April 15: Making A Taxing Time A Bit Easier To Handle


Our US readers are coming up to Tax Time- sort of the reverse of Thanksgiving. Authoritative and easy-to-understand information on the subject of small-business tax is always welcome- particularly at this time of year.


For a comprehensive collection of free articles on all aspects of small-business tax, visit Inc.com's Tax Strategies page.



Tired Of Filling In Forms Online?


"AI RoboForm is a push-button web form filler with some serious Artificial Intelligence (AI) inside. It allows you to define your personal profile or "usual" responses to a web form. This information is then saved, and when you need to fill a form, just click "Fill Forms" button, and form is filled out. 


AI RoboForm is fully client-based, so it is very fast, it never disables web site functions, and it works even in pop-up HTML windows. The most important feature of AI RoboForm is high accuracy - it fills 95% of all fields correctly. (Pro version with advanced features and commercial license available for 29.95) Updated very frequently."


You can learn more about AI RoboForm, and download a free copy here.


Cluetrain Manifesto Thesis #31 

"Brand loyalty is the corporate version of going steady, but the breakup is inevitable´┐Żand coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!




Can You Use Brainstorming for Great Ideas?

Last issue ran a Feature Article on Brainstorming. It is simply the best 'how-to' I've read on the subject. Here's what one WME reader had to say...

Thanks John,

I read the article - its great!!

I have always been a fan of brainstorming, but have never seen a clear method written down before, I just wing it.

What I learned from that article will be applied in the next session I run

thanks for a great zine


If you missed the article, and can use some great ideas, read Colin Bates' Brainstorming today.


The Top 50 Web Marketing Terms For 2002

MarketingTerm.com has released it's list of the Top 50 Internet Marketing Terms for 2002. Not only are the rankings interesting, but seeing how they've moved since 2001 is fascinating.

#1 is 'blog' (weblog), up 39 places from last year.

#3 is 'viral marketing', up from #15 last year.

'keyword marketing' comes in at #15 after not rating a mention last year.

I was fascinated to notice that 'linking' didn't rate a mention. I'll bet it's there next year.

Why not read the whole list for yourself, at MarketingTerms Top 50 Internet Marketing Terms for 2002 


WME Supported By...


Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start


Free Training Course of the Week: 
Business: My Own Business

'My Own Business' is a free internet course on How To Start A Business. Too often people fail in business because they make avoidable mistakes! My Own Business is an online, eleven-session course providing the basic do's and don'ts for entrepreneurs. The course is intended for both start-up and already operating entrepreneurs. With audio Sound Bytes, quizzes, feed back and a tool to create your own business plan, the site is fully interactive. 

To take this free course, and many other free training courses, visit our Free Training Courses section



E-Commerce Term of the Week: Internet Telephony


A category of hardware and software that enables people to use the Internet rather than the traditional telephone to transmit voice or fax. In other words, it adds telephone capabilities to a PC. For users who have free or fixed-price Internet access, Internet telephony software essentially provides free telephone calls anywhere in the world. Although it generally does not yet offer the same sound quality as direct telephone connections, it does over broadband connections. 

The term "telephony" refers to the science of translating sound into electrical signals, transmitting them, and then converting them back to sound-in other words, the science of telephones. Telephony software can also combine with your modem to turn your computer into an answering service. Voice mail is another popular telephony application. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


Marketing Explained

You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?"
That's Direct Marketing.

You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?"
That's Advertising.

You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?"
That's Tele-Marketing.

You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.

You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.

You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages.

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important No-charge Download You'll Make 

No-charge five lesson class shows you how to improve the your results 


Read about your business's future at: 

Improve Your Search Positions-Get your No-cost WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the No-charge InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
[email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Courses listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



Copywriting the Income-Generating Web Site

by Scott T. Smith


Your Web site has a single motive: To 'ignite' your visitors to take action. This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to...


8 Steps To Creating An Infectious Business

by Ben McConnell and Jackie Huba


To make it easy for customers to describe what you do, they must easily understand the "idea" of your company. 

If people quickly grasp the idea and benefits of your business, it's considered to be infectious.


8. Administrivia


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John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

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