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Web Marketing Ezine

March 19th., 2003               Issue #221                ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- Thomas Register Online Business and Product Resource

Google and Branding

- Google Search Features

Cluetrain Manifesto Thesis #32

Online Spending Booming, But...

MailWasher- A Very Useful Anti-Spam Tool

- Expired Domain Names Search

- Free Training Course of the Week: Backup Your Valuable Data  

- E-Commerce Term of the Week: Acquisition Cost 

4. A Touch of Humor:

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Internet Advertising FAQ's

Get Free Publicity by 'Talking The Talk'

8. Administrivia

1. Top Sponsor's Message


Are you ready for eBay Success?

So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 

It's right under your nose! 

The 12th most visited site on the Internet is eBay. I have discovered a simple way to profit from that HUGE volume of traffic. There are 41 million members & 1.5 Billion page views per month on eBay. I am taking full advantage of that traffic. I promise you have never been exposed to ideas like these. Earn a serious income with a part-time effort!


2. First Word



Hi All!


I'm delighted that our continuing success in getting good search engine rankings is starting to produce a steady flow of clients interested in us helping them achieve both good rankings, and their wider marketing needs. In the last month, we've managed to lift WME's ranking for the very-important search term 'web marketing', to #7 in Google, and #6 in Yahoo! Our improving rankings have of course been reflected in record traffic. One strange effect has been that, as our traffic has soared, our Alexa ranking has dropped! I'm reasonably clever, but this one has me beat! 


We've also seen our Google PageRank increase to 6, and have just gained a listing in the Open Directory Project. This will automatically translate into a Google Directory listing, also.


I mention this to let you know that improving your search engine rankings does pay. To learn many of the techniques we use, I'd strongly recommend you read Search Engine Fast Start , by Dan Thies.


Thought For the Week:


"Good work done little by little becomes great work. Your
house of success will be built brick by brick."

- Max Steingart


That's certainly true of building up your search engine rankings!  


Till next time,




3. Tips, Tools, News and Views




Thomas Register Online Business and Product Resource


Thomas Register is the most comprehensive online resource for finding companies and products manufactured in North America where you can: 

- View thousands of online company catalogs and websites 

- Submit RFQs 
- Place orders online 
- View and download millions of Computer Aided Design (CAD) drawings 
- Simply enter one or more words into the search box after selecting the product, company, or brand name you're looking for to search from over 72,000 product headings and more than 170,000 company listings.

There's sure to be something of interest and value to you, at the Thomas Online Business and Products Register.



Google and Branding


"By now you may have heard of the study that proclaimed Google to be
"brand of the year." Above Coke. This is for a company that is less
than 10 years old, with no advertising firm, and almost no visual
elements anywhere on its site.

The study:  http://tinyurl.com/6wy9

Whatever happened to the naming firms that named every company to
end in "nt" (Viant, Scient, Sapient, Lucent, etc.)? Whatever
happened to the branding firms that would copy and paste an arc or a
swoosh and call it a logo, and plaster it on inexpensive logo items like these? Whatever happened to ad firms that would
pay $20 million for 30 seconds during the Super Bowl and declare
victory (despite the horrible website the ad pointed users to)? In
short, what happened to all the old ways of building a brand?

Google has done none of these things. Instead, it has focused on the
EXPERIENCE. The user experience, customer experience, searcher
experience, whatever you want to call it - Google knows that online,
the brand is the EXPERIENCE. Good experience, good brand. Bad
experience, out of business.

I'm not suggesting that every site look and feel like Google.
Rather, I'm trying to point out that Google's "secret sauce" is its
insistence on creating a good experience for its users at every
opportunity, on every page.


- Excerpted from Good Experience. Read the whole piece at http://www.goodexperience.com/columns/03/0305.brand.html

Google Search Features


You've probably gathered by now that Google is by far my favorite choice for searching the Web. The most important thing to me is their relevant results, but I also like the wide range of features that come with the standard search. Check out the list of Google Search Features at http://www.google.com/help/features.html



Cluetrain Manifesto Thesis #32 

"Smart markets will find suppliers who speak their own language."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!




Online Spending Booming, But...

Online spending is booming. Online retail sales in the US exceeded USD45 billion in 2002, reports E- commerce Times. 

"According to new figures released by the US Department of Commerce, online retail sales totalled USD14.3 billion in the fourth quarter of 2002, a rise of 28 percent on the preceding quarter.

N.B. The Departments figures do not include online travel or other ticket sales or money spent through online brokerages."

The fascinating thing is to reflect on how much business isn't done online. The same Department of Commerce figures show that 98.4% of all retail sales are still made through traditional channels.

Adding appropriate online techniques to an existing 'dirt-world' business, and you have a formula for growing a business strongly. If you run an offline business, I'd recommend you read Sharon Fling's great e-book 


MailWasher- A Very Useful Anti-Spam Tool

It's amazing how much garbage I receive in my email Inbox each day. What's really annoying is the number of viruses that come with this rubbish. One action I've decided to take, is to use an excellent anti-spam tool, MailWasher.

MailWasher is a free program that resides on your computer. It intercepts your email before your email client sees it. This gives you a chance to preview the email without downloading it, preventing viruses getting onto your computer. At this point, you can;

  • check the email for known viruses 

  • check the sender against public blacklists

  • check the sender against your personal blacklist

  • check the sender against your personal 'friend's' list

  • choose to just delete the email

  • choose to 'bounce' the email back to the sender- acting as if your email address was not a valid one. This can result in your address being removed from the spammers' lists. That's great!

  • at the end of this process, open your email client, and read the emails you have decided to accept

I'd suggest that the MailWasher Anti-Spam tool is well worth a serious look.


Expired Domain Names Search

The following item was published in the latest edition Dennis Gaskill's excellent 'Almost A Newsletter'

"This WhoIs.net feature lets you search for expired domain names containing a keyword or keywords of your choosing. There are sites that charge a membership fee for you to read their own limited list of expired domain names, so being able to search ALL the expired domains for ANY keyword - for FREE - is a pretty good thing.

In addition to finding good (and bad) domain names that are not already taken, the bonus is that many will have some built-in traffic to them because they may already be listed in search engines, have incoming links to them, and be in people's bookmarks.

On the downside, some of them may have developed a bad reputation with consumers or search engines, so if you use this method to find a domain name, I'd recommend placing a prominent announcement on your index page that the domain is under new management or something to that effect."

I'd also note that most of the domains listed have disappeared from the search engines. Most, not all- there's still gold in there! Check it out for yourself at WhoIs.net's expired domain names site. And, why not get your own copy of Dennis' free newsletter?

WME Supported By...


Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start


Free Training Course of the Week:  Backup Your Valuable Data

Get the full scoop on using the backup tools your Windows 98 PC comes with in this three part series. What to do, when to do it, along with strategy for easy backups. You already know why you need to do it!

To take this free course, and many other free training courses, visit our Free Training Courses section



E-Commerce Term of the Week: Acquisition Cost


Advertising or promotional costs divided by the number of click-throughs. For example, if your company spends $30,000 to purchase 1 million impressions for on an online ad campaign, and the ad achieves a 0.5 percent click-through rate resulting in 5,000 visits to your Web site, your acquisition cost equals $6 per person. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


Marketing Two-Upmanship

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming "Best Deals".

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It's large sign was even more disturbing- "Lowest Prices".

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,

"Main Entrance"!

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages.

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

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Read about your business's future at: 

Improve Your Search Positions-Get your No-cost WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the No-charge InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
[email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



Internet Advertising FAQ's

by Shelley Lowery


If you're marketing a product on the Internet, developing a successful advertising campaign is an important part of your success. Here are the answers to some of the most common internet advertising questions...


Get Free Publicity by 'Talking The Talk' 

by George McKenzie


When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to 'talk the talk'...

8. Administrivia


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This publication is for informational purposes only.

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