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Web Marketing Ezine

May 14th., 2003               Issue #223                ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- How Fast Is Your Internet Connection?

- Good Question: What's The 'C' in CSS?

Cluetrain Manifesto Theses #34, #35

USA Small Business Administration PRO-Net

Getting Even With An Illegal Telemarketer

- Free Training Course of the Week: Search Engine Masters Course 

- E-Commerce Term of the Week: Superstitial 

4. A Touch of Humor: You'll Have To Go

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Write Your Sales Copy For Scanners

- Marketing Strategy

- Has The Web Gone Local?

- Email Marketing How-To

8. Administrivia

1. Top Sponsor's Message


Are you ready for eBay Success?

So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 

It's right under your nose! 

The 12th most visited site on the Internet is eBay. I have discovered a simple way to profit from that HUGE volume of traffic. There are 41 million members & 1.5 Billion page views per month on eBay. I am taking full advantage of that traffic. I promise you have never been exposed to ideas like these. Earn a serious income with a part-time effort!



2. First Word



Hi All!


It has been said that the only thing that is constant, is change. Over the years, we have modified the contents and presentation of Web Marketing Ezine numerous times, always with our readers in mind. Now it's time to revisit how we serve you once more.


As you know, we've moved from emailing the full text version of the ezine, to sending a notice that the new issue is online, and including a table of Contents for easy perusal. The vastly reduced file size has been appreciated by many readers, but another theme has been running through our emails for a while. While Web Marketing Ezine is enjoyed by many in its current form, many others find it "too much in one dose". They complain that they put WME aside "till later", but somehow never get around to reading it. 


Many of our readers run their own businesses, and time is at a premium for them. As any good business should with it's customers, we're listening to you!


At the moment, we publish the full ezine each fortnight, and a new item may take up to a month to reach publication. The suggestion has been made by a number of readers that we change our format this way... As we find something interesting, we let you know straight away. This may be a number of emails a week, but they'll be "bite-sized chunks", and the email's Subject: field will tell you whether the subject is of interest to you, or not. Click, or Flick!


Starting now, we're going to give this format a trial, and see how you and your fellow readers like it! We'll also add the items to a web page as we go- sort of like a Blog. That way, all the items can be visited, and searched for, just as now.


I hope that this change serves you better than the current system. Give it a couple of weeks, and let me know what you think. As always, your input will be appreciated.


Thought For the Week:

"Change does not necessarily assure progress, but progress implacably requires change."

- Henry Steele Commager


Till next time,




3. Tips, Tools, News and Views



How Fast Is Your Internet Connection?


Time is money, and time wasted with poor Internet connections costs real money. A recent survey showed that testing a number of broadband services that nominally offered the same speed connection, showed widely varying results in practice.


Here's a place where you can check the speed of your internet connection.



Good Question: What's The 'C' in CSS?


Cascading Style Sheets are a great way to control the layout of your webpages. But what the heck does the 'Cascading' part mean? Dennis Gaskill (aka Boogie Jack) has an excellent explanation...


"Sometimes people create pages with conflicting code. This happens with CSS as well as HTML. The "cascading" part refers to how a browser determines which style rule to follow in the event of conflicting styles.

For example, you may have a linked style sheet coded to display all <.h1> tags in red text. On your page, you may have coded an <.h1> tag to be displayed in blue text. A browser needs a way to determine which of the conflicting rules takes precedence. Thus, cascading styles is the conflict resolution mechanism. That simply means that there is a hierarchical order to determine which of the conflicting rules will be used to display the page element in conflict.

The order of importance is:

1) ! important

This can be added to any style rule, and nothing will override it. An example of usage: h3 {color: red ! important}

2) Origin of Rules

Both the web page author and the web page reader can specify style sheets. A reader may have poor vision, so creates a style sheet that renders text larger than normal. When rules between author and reader conflict, the author's rule will win over the reader's rule of equal weight.

However, if the reader makes a rule important, it will override the author's rule unless the author also made his rule important. That's why you should use caution in marking rules with an important designation.

3) Inline Styles

Inline styles win out over embedded and linked styles.

4) Embedded Styles

Embedded styles win out over linked styles.

5) Linked Styles

Linked styles are wimps, they only come out to play when no other styles challenge them. :o)

6) Specificity

If the previous conflict resolution hierarchy hasn't yet solved the problem, conflicting styles can be resolved based on specificity. The more specific style wins out over a less specific one.

7) Order of Specification

As a last resort, when all other conflict resolution specifications cannot determine which style should take precedence, the last style specified will be used."


To learn more about CSS, I'd recommend a visit to Dennis' CSS Tutorials. While you're there, why not check out, and subscribe to one of my favorite ezines- Dennis' award-winning 'Almost A Newsletter'?


Cluetrain Manifesto Theses #34, #35

"To speak with a human voice, companies must share the concerns of their communities."

"But first, they must belong to a community."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


New 2003 Edition Just Released! Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!




USA Small Business Administration PRO-Net


If you have a business in the US, you should be registered with, and use PRO-Net.


"What IS PRO-Net? Pro-Net is an electronic gateway of procurement information -- for and about small businesses. It is a search engine for contracting officers, a marketing tool for small firms and a "link" to procurement opportunities and important information. It is designed to be a "virtual" one-stop-procurement-shop.  

A Search Engine... 

Pro-Net is an Internet-based database of information on more than 195,000 small, disadvantaged, 8(a), HUBZone, and women-owned businesses. It is free to federal and state government agencies as well as prime and other contractors seeking small business contractors, subcontractors and/or partnership opportunities. Pro-Net is open to all small firms seeking federal, state and private contracts. 

Businesses profiled on the Pro-Net system can be searched by NAICS codes; key words; location; quality certifications; business type; ownership race and gender; EDI capability, etc. 

A Marketing Tool... 

Business profiles in the Pro-Net system include data from SBA's files and other available data bases, plus additional business and marketing information on individual firms. Businesses on the system will be responsible for updating their profiles and keeping information current. 

Profiles are structured like executive business summaries, with specific data search fields that are user-friendly and designed to meet the needs of contracting officers and other potential users. 

Profiles provide vendors an opportunity to put a controlled "marketing spin" on their businesses. Companies with "home-pages" can link their web site to their Pro-Net profile, creating a very powerful marketing tool. 

A Link to Procurement Opportunities... 

As an electronic gateway, Pro-Net provides access and is linked to the FedBizOps (FBO), agency home-pages and other sources of procurement opportunities. 

The system is also linked to key sources of information, assistance and training."


TO learn more, visit the Small Business Administration's PRO-Net. 


Getting Even With An Illegal Telemarketer


"In November 2002, a telemarketer called my home in D.C. at 5:24 a.m. This is the story of how that call cost him $500."


What follows is a fascinating chronicle of how the unhappy citizen dealt with this most annoying intrusion. Unfortunately for the telemarketer, he was not only web-savvy, but an attorney! Follow the story, and you'll learn a lot!


WME Supported By...

Web Marketing Ezine is enjoying a surge in our Search Engine rankings, and our traffic. We owe much of it to the advice of Dan Thies, now available to you in this excellent book.

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start


Free Training Course of the Week: Search Engine Masters Course


The Search Engine Masters Course is a powerful, 5 day email course on how you can become a search engine positioning champion. In fact, it's the only course of its kind available anywhere on the Internet.


Click here to take this Search Engine Masters Course, and 70 other free training courses.


E-Commerce Term of the Week: Superstitial


An online ad that launches a new browser in order to load an advertisement on your computer screen while you're browsing in another window. When you click onto a new page of content, the program plays the spot while you wait for the new Web page to load. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


You'll Have To Go

Productivity and Unemployment Both Going Up, So... 

Washington, D.C. (SatireWire.com) � With the latest reports showing U.S. business productivity growing at its strongest pace in 19 years, while the number of Americans filing for unemployment has also surged to its highest level in 19 years, economists today concluded that everyone should be fired. 

"The numbers clearly show businesses have been getting more and more out of fewer and fewer employees," said Harvard economist Neil Fischer. "So it doesn't take a genius to determine that employees are a drag on productivity, and that were the economy to reach total unemployment, it would therefore reach total productivity." 

Critics immediately assailed the theory, pointing out that a similar tactic by AT&T failed when the company cut 120 percent of its workforce to save more money than it earns, and subsequently ceased to exist. However, Stanford economist Rachel Horwith said the productivity postulate was different, and has already been proven in the market. 

"Just look at Enron," she said. "Some of their best-producing units, at least on paper, had no one in them working in them at all." 

Virginia-based efficiency consultant Harvey Watts, however, accused economists of twisting the facts. 

"It's absurd to say that no employees would create more, because there would be no one left to create anything," said Watts. "No, the truth is, we want to decrease productivity. The more people we have producing less, the more people we'll need to produce what we need. So as soon as production stops, boom, you have full employment." 

Watts conceded he frequently consults for the French government. 

Meanwhile, Federal Reserve Board Chairman Alan Greenspan argued both interpretations could lead to disaster. "If people don't have jobs, they can't buy what's produced, and vice versa," he said. "So the bottom line is, if no one really wants what you're producing, then there's no point in making it." 

In response, ABC cancelled its entire fall lineup. 

- Copyright � 2002, SatireWire

Enjoy over 30 more marketing jokes on our new Marketing Jokes pages.

5. Classified Ads

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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



Write Your Sales Copy for Scanners

by Joe Robson

On the web, people don't read, they scan. Make sure you know how to hold their attention...


Marketing Strategy

by Bob Serling


Why Even An Average Marketing Strategy Beats Great Marketing Tactics Every Time...


Has the Web Gone Local?

by Jim Daniels

A great example of how web marketing helped one local business...

Email Marketing How-To

by Jim Daniels


Of all the ways to get website traffic and make money online, nothing tops email marketing...


8. Administrivia


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This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

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               Web Marketing Ezine is published by John Payne 



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