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Web Marketing Ezine

June 5th., 2002                     Issue #193                      ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views

Your Own Ezine- Quick And Dirty!
Win A Free eBook Cover
Protect Your Images
Good Webpage Design? Don't Bank on It
- Free Training Course of The Week: Dreamweaver 4
- E-Commerce Term Of The Week: Proxy Server 

4. A Touch of Humor:  Assicons

5. Classified Ads
6. Free Training Courses
7. Feature Article: 
Designing Your Website
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 

1. Sponsor's Message



Master the Big 3 of Product, Site-selling, and traffic-building, and there's simply no way to fail.

Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today!


2. First Word


Hi All!


This week web design is a focus. We have an interesting item on how many of the 'big boys' just don't 'get it', and an instructive Feature Article by Shelley Lowery, 'Designing Your Website'. Shelley is the author of 'Web Design Mastery', and webmistress of Web-Source.net Shelley knows her stuff, and makes real sense.


Thought For the Week: "Twenty years from now you will look back 
more regretfully upon the things you didn't do than those you 
did. So set free the bowlines, sail away from safe harbor. Dream. 
Explore. Discover." - Mark Twain.

Till next week, have a good one!




3. Tips, Tools, News and View



Your Own Ezine- Quick And Dirty!


If you think that it's too much hassle to publish your own ezine or newsletter, think again.


Judy Vorfeld has created a really simple template to take you through the process step-by-step. Just choose the 'modules' you want and fill in the boxes with your information, and at the push of a button, you'll be emailed a finished ezine, ready for checking and emailing. The service is free, and you can take it for a test drive at Judy's site at



Win A Free eBook Cover


It's true. People DO judge a book by its cover. eBooks, too. And a good cover can make a BIG difference to your sales rate- one study said by as much as 327%!


Ovi Dogmar, Webmaster at 123seduction.com IS in the seduction business, but not in the way you may think. Ovi provides a service producing top-quality 3D eBook covers. Take a look at their Portfolio  and you'll get the idea.


If you have an eBook or InfoProduct in mind, then you'll be interested in this!  Visit their site before June 16, and you could be the lucky WME reader who wins a FREE Custom Made eBook Cover. To visit their site, and enter, just visit http://www.123seduction.com/display.pl?ezine172  We'll announce the winner on June 19th.


If you'd like some help with creating your own InfoProduct, why not take the Free 5-Day Infoproduct Masters Course? It's one of over 20 free training courses at http://www.webmarketingezine.com/freetrainingcourses.shtml


See the following Sponsor Ad for what is arguably the best information available to help you produce that electronic masterpiece- Make Your Knowledge Sell. by Ken Evoy and Monique Harris.



WME Supported By...


There's a book in everyone, including you. You know something that other people would pay to know. It can be right under your nose without seeing it. MYKS! is a proven system that shows you how to find "the infoproduct within," how to create and publish it, and how to market and sell it.

Selling your very own, proprietary product is the small business person's best chance to succeed on the Net. And MYKS! is the best way to do it.



Bravenet Tip: Protect Your Images


Imagine if someone were to right click on an image on your site and save it to their computer for their own use at a later time. Now imagine if they go to open their newly acquired image and there is nothing there. Frustration is a good deterrent...

Once again the power of cascading style sheets (CSS) comes to our rescue. In a previous Tips and Tricks issue we showed you how to use CSS to place background images. Let's take that concept further for image protection.

What we would like to do is place an image as a background inside a Span Tag, then place a transparent image over top of it. The effect is that when someone views the page through their browser, they will see the image just fine. But if they right click and save the image, all they will save is the transparent image, which rests on top of the real image. Pretty slick, huh?

We�ll make a couple of assumptions at this point. We will say that the image is stored in the images directory on your server, that its name is camera.gif, and that it is 32 x 32 pixels. The next thing we will need is a transparent image. The size of this image doesn�t matter, but the smaller the better. We can make it any size we want in the code. But for the illustration, let's say that we made it 10 x 10 pixels.

The next thing we want to do is place the two images on our page:


('http://images.bravenet.com/newsletters/tempimages/camera.gif')"><img src="http://images.bravenet.com/brpics/spacer.gif" width="32" height="32" border="0" alt="description"></span>

Make sure your "transparent" image is the same size as the original!


Good Webpage Design? Don't Bank on It


If you think only the small guys have problems with web design, take heart. The following item from Nua Internet Surveys confirms that the size of the organization, and the amount of money it throws at a problem, does not equal smarts...

"Europe�s leading banks have all failed a website usability test conducted by Forrester Research.

The research firm graded the sites of the 20 largest European retail banks to evaluate how well sites help users achieve their goals.

According to the results, British and German banking sites were the most user-friendly.

However, even the best websites didn�t pass the overall usability test because of poor navigation and services which spoil the user experience.

Forrester suggests that banks should continuously work on design improvements and use accepted Web design standards in order to improve the online experience."

See this week's Feature Article by Shelley Lowery, Designing Your Website, for valuable, common-sense information on web design.

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!


Free Training Course of the Week: 
Dreamweaver 4

Dreamweaver 4 is a Macromedia product which is regarded by many as the best way to produce professional websites.

To take this, and other free training courses, visit


E-Commerce Term of the Week:

Proxy or Proxy Server

A technique used to cache information on a Web server. It acts as an intermediary between a Web client and a Web server.

Basically, a proxy server holds the most commonly accessed and recently used content from the World Wide Web in order to provide quicker downloads for users and to increase server security. It is common for an ISP to use a proxy server, especially if it has a slow link to the Internet. Proxy servers are also constructs that allow direct Internet access from behind a firewall. They open a socket on the server and allow communication via that socket to the Internet.

For example, if your computer is inside a protected network and you want to browse the Web using Netscape, you will need to set up a proxy server on a firewall. The proxy server would be configured to allow requests from your computer, trying for port 80, to connect to port 1080 on the server; then all of your requests would be redirected to the proper place.

Slang usage of this term implies a catalyst. For example, "In our company, the Internet is a proxy for change, and people are looking to me to act as the change agent."

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com 


4. A Touch of Humor


We've all seen emoticons, those cute faces made out of keyboard characters ;-)


Well, emoticons move over, 'cos here come the assicons! They aren't faces, they're...well...asses! Meet Dumb Ass, Smart Ass, and 13 of their friends at http://www.netlingo.com/lookup.cfm?term=assicons   I guarantee that you'll use them in your next email. Cheeky!


5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important Free Download You'll Make 

FREE five lesson class shows you how to improve the your results 

WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] 

Read about your business's future at: 

Improve Your Search Positions-Get your FREE WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
Send a blank e-mail to: [email protected]

6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

With 20 courses to choose from, you're sure to find something!

7. Feature Article


Designing Your Website

by Shelley Lowery

When preparing to design your website, you must first decide on your website's focus.

If you're designing a mini-site, your website should focus on one particular product. However, content sites are a bit different. If you're developing a content site, your site should focus on a subject on which you have a great deal of knowledge. And, should relate to your products or services. In addition, your images, ezine and content should alsorelate. 

Designing Your Site

When you begin designing your site, your top priority must be your products. If your potential customers can't find your products, you're not going to make any sales. It's that simple. Every part of your website should have one specific purpose -- to lead your potential customers to your products. 

For example, if you will be providing your visitors with tutorials, these tutorials should relate to your products or services. They should identify a problem, provide instruction to assist your visitors, and promote your products as the solution.

Your Storefront

The main page of your website is your storefront. It should load quickly and provide your visitors with a complete overview of everything your website offers. 

Instead of trying to cram all of your information into your main page, consider creating sections. These sections can contain highlights of your information with a link to further information. You can divide your page into sections by using tables. These tables can contain colored heading sections for information such as news, articles, products or
whatever you'd like. 

It's much better to keep your main page down to the most essential elements. You can then use links to additional pages to provide the detailed information. A good rule of thumb is "less is more." In other words, keep your main page as small as possible, while at the same time, include your most important elements.

Load Time

According to two surveys conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customer click-away caused by slow loading websites.

The main page of your website should load within 8 seconds or less with a 56K modem.

There are many things that can cause a web page to load slowly including:

=> Large graphics 
=> Too many graphics 
=> Animated graphics
=> Too many banners 
=> Special Effects 
=> Large pages


You can significantly decrease your site's load time simply by optimizing your graphics. This process will decrease your graphic's file size without sacrificing the graphic's quality.

You can optimize your images right online. Visit GifWorks for further information. http://www.gifworks.com/

Enhancing Your Site

There are a number of ways you can enhance your site without using a lot of graphics. For example, if you can use the same small images such as bullets or arrows, it will give the illusion that you're using a lot of graphics. However, your graphic will only have to load one time. This will enable you to "recycle" your images to keep your page's load time down, while at the same time, enhancing your site's appearance.

In addition, you can enhance your site by using tables with colored backgrounds instead of images. 

If an image doesn't enhance your page in some way, you'll be better off to just leave it out.


If you'd like to set up your web page using tables, try to place your Heading text above your table code. If this isn't possible, make sure you include your most relevant keyword phrase within your top left table cell. This will assist you in ranking higher in the Search Engines.

Screen Resolutions

When designing your site, keep in mind, your visitors will have many different screen resolutions. 

The resolution of a monitor refers to the total number of pixels. The higher the resolution, the greater the number of pixels. Higher resolutions present higher quality images. 

To accommodate the majority of your visitors, use a standard screen resolution of 800x600 pixels. 

Another way to ensure that your web page will look great to all of your visitors is to set it up using tables. Instead of using a fixed width within your table code, use a percentage. This will enable your web page to span a certain percentage of your visitors' screen size. For example, if
you set your table width at 90%, your web page will automatically resize and span 90% of your visitors' screensize, no matter what screen resolution they're using.


Although there are an unlimited number of background and text colors you could use for your web page, a white background with black text will be your best option.

You must be very cautious when selecting your background and text colors, as reading on a computer screen is much more difficult than paper. You must make your web page as easy to read as possible. 

You can add color to your pages using tables with colored cells. 

Web Browsers

Before you begin the actual design process, I highly recommend that you download and install two web browsers --Internet Explorer and Netscape Navigator. These are the two most widely used browsers on the Internet. Why download and install both browsers? So you can view your pages through both browsers, as they are not created equally. Your page might look great when viewed through Internet Explorer, but
may not display well when viewed through Navigator. 

Internet Explorer

Netscape Navigator

It is very important that you take the time to design your web pages to accommodate both browsers.

In addition, you can also visit AnyBrowser to view how your site will look through different browsers and screen resolutions. http://www.anybrowser.com

Above all else, your product must be your main focus. Your product should be displayed above the fold of your web page. This is the top portion of your web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page -- use it wisely.

Take your time and plan your website very carefully. There is much more to web design than meets the eye. Do your homework and learn how to design a website that sells. It will be well worth your time and effort.

To Your Success!

Shelley Lowery

- Copyright � Shelley Lowery 2002.

Shelley Lowery is the Webmistress of the excellent Webmaster site, Web-Source.net and the author of Web Design Mastery, your complete guide to learning professional Web Design...with over 300 pages packed with the exact information you need to succeed. Learn more...Yes, I AM an affiliate!

8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]


9. Administrivia


Contact Information:
to subscribe: [email protected]
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Note: This is an Ezine. So sorry, NO postings are accepted
contact John Payne: [email protected] NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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