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Web Marketing Ezine

July 10th., 2002                    Issue #198                      ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views

Search Engines: New Kid On The Block

Cluetrain Manifesto Thesis #3

- Free eBook: As A Man Thinketh

Free News For Your Website

Free Training Course of the Week: Desktop Publishing: 

   Mastering Microsoft Publisher

- E-Commerce Term of the Week: Aliasing and Anti-Aliasing

4. A Touch of Humor: Pledge of Allegiance

5. Classified Ads
6. Free Training Courses
7. Feature Article:
Remove Gator From Your System 
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 

1. Sponsor's Message


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2. First Word



Hi All!


This week, there's a new Search Engine to research. Openfind has been developed in Taiwan, and has 50% more pages indexed than Google! Openfind is still in beta testing mode, but it's already showing results at blistering speed. Time will tell how it stacks up against the undisputed current champ- Google.


"If you think you can, or if you think you can't, you're right." These words highlight how important how we think is to our success. This week, we have a wonderful free eBook for you to download- James Allen's classic "As A Man Thinketh." Don't miss it.


We've also added over 6 new 'Free Training Courses'- including some little-known providers like Micro$oft, Hewlett-Packard and IBM. There are now over 30 courses for you to choose from- in IT, Computing, Internet, Business and Personal Development. Why not find one that will help you grow your knowledge and income-earning potential?


Thought For the Week: 

"Dream lofty dreams, and as you dream, so shall you become." 

- James Allen


Till next week, have a good one!



3. Tips, Tools, News and View

Search Engines: New Kid On The Block

I read it first in Michael Wong's Search Engine Optimization Strategies Newsletter. A new search engine called 'Openfind' has hit the market. 

 'Openfind' is bigger and faster than Google, and indexes more than 3.5 billion Web pages, which is well above the 2.1 billion pages of Google.

I did a bit of searching- with some delightful results. WME's ranking for 'free training programs' has been climbing nicely in Google - now up in the 20's. When I searched for "free training programs" on OpenFind, I was very happy to be at #11. When I searched for "free training programs sales", we came in at #3. When I changed that to "free training programs selling", we were #1! 

Apart from the pleasant personal surprises, we looked a bit closer at Openfind. We noticed;

  • there are a lot of entries

  • it is very fast - about twice as fast as Google

  • The results do not seem to be as relevant as Google. We tried using inverted commas to return an exact match on a few searches, and were disappointed.

For us, Google is still #1, and Yahoo! #2, but Openfind is well worth a run ahead of many others.

P.S. Openfind's Alexa Rank as at July 5 was #77,048. At July 12 it was ranked at 26,222. Viral Marketing works!!

Cluetrain Manifesto Thesis #3

"Conversations among human beings sound human. They are conducted in a human voice.."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

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Free eBook: As A Man Thinketh


Whatever your aims in the field of Web Marketing, one of the key drivers of your success will be your own attitude and thoughts.


Almost 100 years ago, the great James Allen wrote this Forward to his classic work, 'As A Man Thinketh'...


"This little volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, it's object being to stimulate men and women to the discovery and perception of the truth that "They themselves are makers of themselves" by virtue of the thoughts which they choose and encourage; that mind is the master weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment and happiness."


Today, you can download his wisdom, in a free eBook version of 'As A Man Thinketh' at http://www.webmarketingezine.com/cgi-bin/a/t.cgi?aamt



Free News For Your Website


One way to keep people coming back to your website is to add new material regularly. One of the best ways to do that, is to provide news items that are related to your field.


Moreover provides not-for-profit websites with almost a thousand different sources of news headlines- for free. Visit their website, and you'll find an easy-to-use Wizard that allows you to choose the news services you want. There's such a huge selection, that I'm sure you'll find something of value to your visitors. You'll also have the ability to adapt the look-and-feel to match your website.


What's New? With Moreover's news headlines, it could be your website! Find out more at http://w.moreover.com/webmaster/index.html



WME Supported By...


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Free Training Course of the Week: 
Desktop Publishing: Mastering Microsoft Publisher

This is a complete 21-part free training course for those using Microsoft Publisher for desktop publishing, complete with an online textbook, Sams Teach Yourself Microsoft Publisher 98 in 24 Hours. This steps you through everything you need to know in order to quickly create a desired publication, while building skills that can be applied in the future to other types of projects.

To take this, and other free training courses, visit


E-Commerce Term of the Week: Aliasing and Anti-Aliasing

Aliasing is a Web design term used to describe the undesirable distortion of visual elements on a computer screen. These peculiarities take many forms, such as the appearance of jagged or stair-stepped edges along what is supposed to be a smooth, curvy surface (like an O or S) or diagonal lines on the screen (also known as "the jaggies").


Anti-aliasing is a software technique used in imaging systems (such as Photoshop) to make these curved edges or diagonal lines look smooth and continuous. 


-Source: NetLingo- The Internet Dictionary http://www.netlingo.com 
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...


WME Supported By...


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4. A Touch of Humor


I Pledge Allegiance To The Flag Of The United States Of America, And To The Republic For Which It Stands, One Nation, (Sponsorship Opportunities Available), Indivisible, With Liberty And Justice For All 

San Francisco (SatireWire.com) � A U.S. federal appeals court ruled Wednesday that reciting the Pledge of Allegiance in public schools is unconstitutional because it contains the phrase "under God," a decision blasted by Democrats, Republicans, and brand managers who say the United States is making a grave mistake in dropping its principal sponsor. 

"Over the years, the U.S. under God has been a great draw for the major players � Einstein, Solzhenitsyn, John Lennon," said government marketing analyst Gil Treacle. "Without God's brand recognition and infinite marketing powers, you risk losing the marquee names to competitors. Then the networks don't renew, the money dries up, the fans revolt, and the next thing you know, you're Argentina." 

The U.S. Justice Department, assigned the difficult task of finding a replacement, said it has already been in contact with several entities ("One nation, but 24,000 Starbucks") interested in having their brands associated with America. Until an agreement is reached, however, the U.S. will advertise the position by replacing the phrase "One nation, under God," with "One nation, (sponsorship opportunities available)." 

While the words "under God" were only added to the Pledge by Congress in 1954, God has been the title patron of the United States since its founding in 1776, and the God name adorns everything from U.S. currency to the phrase "So help me God" used to swear in the President. The three-judge panel who voted to sever that 226-year relationship has come under heavy fire, but many have defended the decision, saying it is wrong to force religion on anyone. 

"The phrase 'under God' clearly violates the First Amendment's separation of church and state," said McDonald's CEO Jack Greenberg. "However, there is nothing in the Constitution that separates chicken and state, which is why we're proposing, 'One nation, six chicken McNuggets and a medium Coke, all for $1.99.'" 

A handful of Americans, however, has insisted the United States can get along just fine without a primary sponsor. Their suggestion that the Pledge phrase be regularly updated to reflect the national condition, however, has so far attracted little interest, as a CNN/Gallup poll found only 10 percent of respondents would feel comfortable reciting "One nation, under indictment." 

Europeans, meanwhile, seemed to be confused by the entire episode. "I don't understand. I always thought it was 'One nation, we are God,'" said British Prime Minister Tony Blair. "Oh my, I've been worshipping them for nothing." 

God, in various forms, currently supports most nations, with the exception of officially atheist China and Vietnam, and the Netherlands, which hasn't been told yet but is in for a nasty shock tomorrow. 

Copyright � 2002, SatireWire.


5. Classified Ads

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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

With over 30 courses to choose from, you're sure to find something!



7. Feature Article


Remove Gator From Your System
Scribbled by the Call for Help Crew

Going back 18 months or so, WME recommended a program called Gator. That was before we knew that it was spyware. Now, we want to alert WME readers to the problem, and give them a solution. The following item was published in Lockergnome Windows Daily...

Gator is a program that bills itself as the ultimate tool for helping you fill out Web forms. It automatically senses when you've arrived at a Web form and completes it with the click of a mouse. But, as we have pointed out in an episode of "Call for Help," Gator is really nothing more than insidious spyware.

What is spyware? To offset production costs, many developers bundle third-party applications inside their free programs. This lets them provide you with new program versions and updates without going bankrupt. The good news is you get access to free software. The bad news is it may come with spyware - a piece of software that attempts to "call home" or communicate with a remote server. Spyware is becoming synonymous mostly with marketing companies that track your surfing habits so they can customize and serve you ads specifically suited to your tastes. Some forms of spyware even use your computer's Internet connection to deliver ads to other users on the Internet.

You should always do your homework before installing a piece of software on your system. The best place to find out what you're loading on your system is the program's end user license agreement (EULA). When you install a program on your system, it should have its own EULA. The next time you're presented with a license agreement, don't proceed without reading it. So, how does Gator work? Once you install Gator on your system, it becomes part of the Gator Advertising Information Network (GAIN). Gator is one piece of what GAIN refers to as GAINware. This includes software programs, Web sites, online services, and other properties designed to deliver advertising and information.

Gator maintains that it doesn't record personal data, such as user IDs, passwords, home addresses, or phone numbers, because this information is stored on your computer. Instead, Gator records the Web pages your computer views and how much time you spend at the sites, your response to the ads it displays, the software on your computer, your first name, your country, your five-digit ZIP code, and your system settings. Along with all this data collection, it also periodically installs additional updates.

You may not have realized it at the time of installation, but many popular file-sharing programs install Gator. If you don't mind Gator on your system and actually find it useful, then there's no reason to remove it. Just remember that it's your privacy and bandwidth that'll be compromised. On the other hand, if you don't like being bombarded with ads while you go about your business on the Internet, then it's time to take the bite out of Gator. Removing Gator isn't hard, but it requires downloading a program called Ad-aware (from Lavasoft). This program scours your computer inside and out, checking for any known spyware or "adware" components. Ad-aware gives you the option to delete anything it finds and remove it from your system.

Once you install Gator on your system, it slowly begins to download the rest of its components from a remote server. For this reason, Gator may or may not show up in your Add/Remove Programs dialog box. But that box is still the best place to start. To remove Gator using the Add/Remove Programs dialog box: Single- click the Start Menu, mouse over Settings, and then single-click the Control Panel. Double-click the Add/Remove Programs icon. Locate "Gator eWallet" and click on it. Click the Remove button. The next step is to download and install Ad-aware (if you didn't already). Ad-aware will clean up any leftover pieces or allow you to remove it in its entirety if it didn't show up in the Add/Remove Programs dialog box. 

- Source: http://www.callforhelp.tv/

8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
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                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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