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Web Marketing Ezine

August 7th., 2002                   Issue #201                      ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- Free eBook: Marketing Your Local Business Online

- A Great Clipart Site

- Cluetrain Manifesto Thesis #6
Highlight Tables For Your Visitors

- Thanks, Scott

- Free Training Course of the Week:  E-Commerce

- E-Commerce Term of the Week:  Spamdexing

4. A Touch of Humor:
Financial Advice

5. Classified Ads
6. Free Training Courses
7. Feature Article:
7 Ways to Promote Your Local Business Online
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.


1. Sponsor's Message


Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of the Day" get a Free Ad for their Business at his Web site?
Subscribe � http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips � Monday thru Friday
Instructions to place your ad are in the Newsletter.

An EzineADventure AD. Click Below - Get Your FREE Ads NOW!



2. First Word



Hi All!


Sometimes we're so absorbed in our own Age, that we don't look any further for lessons. With a bit more wisdom, we'd be more prepared to look at the past for some guidance and inspiration.


The art of writing Sales Letters is not new. That's been brought home to me as I've looked through the National Mail Order Association's '20 Winning Letters from 1942'. Across 60 years, they still speak to us today. 60 years ago, there was a real war. 60 years ago, business had real relationships. 60 years later, much is phoney. I'm sure you'll learn something of value, reading these 20 letters. They're on view at http://www.nmoa.org/Museum/letters/index.htm


Thought For the Week: 


"Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we, rather, have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.�

- Aristotle

Till next week, have a good one!




3. Tips, Tools, News and Views



Free eBook: Marketing Your Local Business Online


As regular WME'ers will know, my personal business background is in real-world Marketing. I understand the importance of time-proven business principles, but I'm fascinated by the power of email, internet and ebooks for local businesses. I'm constantly amazed at how little real world small and medium sized businesses employ this wonderful technology. It's a great new frontier- a sleeping giant. 


Recently, I've been heartened by an rise in interest in the subject. Dr. Ralph Wilson, one of the most respected authorities on Web Marketing, has joined the cause with a new website and newsletter aimed at the subject. Adding to the range of good information available, is a fine ebook by Sharon Fling entitled 'How To Promote Your Local Business On the Internet'. This ebook is excellent, and will be the subject of a product review next week. This week, you can download it's little brother, 'Marketing Your Local Business Online' for free from our website, at http://www.WebMarketingEzine.com/downloads/mylbo.exe 


Also, read this week's Feature Article by Sharon, '7 Ways to Promote Your Local Business Online (Without Spending a Lot of Money)'!


A Great Clipart Site


Tired of visiting clipart sites, only to find that they consist almost completely of links to other clipart sites, most of which consist of links.... Clipart has to be one of the worst areas for this 'website of links' approach.  When I find quality sites, such as Dennis Gaskill's Boogiejack.com, I really appreciate it. Now, I've found another excellent site that's worth a visit.


321Clipart.com has all the usual suspects- webpage templates, icons, banners, backgrounds, etc. I was particularly impressed by their collection of flags- Old Glory isn't the only one around! They're well worth a look at http://www.321clipart.com


Cluetrain Manifesto Thesis #6

"The Internet is enabling conversations among human beings that were simply not possible in the era of mass media."

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!



Highlight Tables For Your Visitors


Here's a great tip from Bravenet.com...

"Highlighting rows of table data with a new background color on mouseover is a very nice way to accentuate current data for the viewer. When the user hovers over a row, the color changes, highlighting the enclosed data for easy viewing. This makes it easier for the eye to see what it is meant to see.

All you need to do is add a very small piece of CSS code into the <TR> tag as shown below. Choose whichever color you would like, and adapt the number of rows and cells to your table."

<TABLE border="1" cellpadding="5" style="font-family:verdana; font-size:11px;">
 <TR bgcolor="#FFFFFF" onMouseOver="this.bgColor='#cccccc';" onMouseOut="this.bgColor='#ffffff';">
  <TD>Row 1, Cell 1</td>
  <TD>Row 1, Cell 2</TD>
  <TD>Row 1, Cell 3</TD>
  <TD>Row 1, Cell 4</TD>
  <TD>Row 1, Cell 5</TD>
 <TR bgcolor="#FFFFFF" onMouseOver="this.bgColor='#cccccc';" onMouseOut="this.bgColor='#ffffff';">
  <TD>Row 2, Cell 1</td>
  <TD>Row 2, Cell 2</TD>
  <TD>Row 2, Cell 3</TD>
  <TD>Row 2, Cell 4</TD>
  <TD>Row 2, Cell 5</TD>

Thanks, Scott.

Our popular 'Free Training Courses' page is rising in the search engine rankings as we continually add new courses. We now have over 40 different courses, and will crack the 50 mark shortly.


On the lookout for new additions, I visited Scott Sampson's eLearning.com site. I was pleased to find 11 different free training courses available, and dropped him a line to congratulate him on his site, and to ask permission to add some of his courses. I was glad to get a prompt reply, and really appreciated the following comments...


"I will definitely provide a recip link. Your site is very well laid out and
professionally done. I could use a link to a resource like yours for my


You can visit eLearning at http://www.e-learningcenter.com


Perhaps YOUR visitors or readers would appreciate a link to WME. If you do add one to your site, please visit our Reciprocal Links page at http://www.webmarketingezine.com/links.shtml , and arrange for YOUR site to be linked from WME.


On the subject of nice comments, this came in from Richard Zucchi at the Ask2K SearchEngine/Directory (visit them at http://www.ask2k.com , have a look around, and add your URL!)...


"I've just been to your site. Congrats on a site well done."


Thanks for the kind words, Richard.


WME Supported By...


Master the Big 3 of Product, Site-selling, and Traffic-building, and there's simply no way to fail.

Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today!


Free Training Course of the Week: E-Commerce


E-commerce is the wave of the future, and any company can capitalize on it. However, to be successful at it, you need to understand both the implications of e-commerce, as well as the technology behind it.

To take this, and many other free training courses, visit


E-Commerce Term of the Week: Spamdexing

Submitting multiple, yet slightly altered, Web sites to a search engine, in hope of getting listed at the top of the results. Spamdexing is considered an online marketing strategy by misguided execs who also use word stuffing and bait-and-switch tactics. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...


WME Supported By...


What Web marketing tool do we whole-heartedly recommend to our clients? There's no question it's WebPosition Gold. Unlike other products out there, this amazing tool really does help you achieve top rankings on the search engines! If your business has a Web site, be sure to check them out at www.webposition.com



4. A Touch of Humor



Financial Advice

If you had bought $1,000.00 worth of Nortel stock one year ago, it would be worth about $49.00, today. 


With Enron, you would have about $16.50 of the original $1,000.00.


With WorldCom, you would have less than $5.00 left.

If you had bought $1,000.00 worth of Budweiser (the beer, not the stock) one year ago, drank all the beer, then turned in the cans for the 10 cent deposit, you would have about $214.00.

Based on the preceding information, our current investment advice is to drink heavily and recycle.


5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important Free Download You'll Make 

FREE five lesson class shows you how to improve the your results 

WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] 

Read about your business's future at: 

Improve Your Search Positions-Get your FREE WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
Send a blank e-mail to: [email protected]


6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Article


7 Ways to Promote Your Local Business Online (Without Spending a Lot of Money)

by Sharon Fling

Savvy business owners are catching on to the fact that the local online market is booming�it�s predicted to be a $50 billion market by 2006. There is no doubt that the future of the Internet is local - and if you don�t get your local business into the act now, it may be too late.

Look at how the big boys are reaching out to consumers, driving traffic to their local stores. Staples, Office Depot, Wal-Mart - these guys are all going after the local market in a big way.


Because they know that people spend 80% of their income within 20 miles of home� and that consumers are turning to the Internet to research products and services before they buy.

Now, maybe you can�t compete with those deep pockets financially, but it doesn�t take a million dollars to have a successful web presence. Here are seven easy ways to promote your local business online... and they don�t cost a lot of money.

Your URL Everywhere (you do have a website, don�t you?)

Any and every thing that may come in contact with a customer should have your URL on it. Business cards, bags, flyers, newspaper ads, your store window, free giveaways -- as you re-order your stationery and promotional items, just add your URL. Simple and painless.

Network with other local businesses

One of the most powerful strategies for promoting your business is to team up other business owners, especially those who already have websites. You probably can learn a lot from their experiences, and there are all sorts of ways you can work together to benefit all. For example:

Link Exchange - each website can have a special page just for links to other (non-competing) businesses, giving each business a chance to pick up new customers at no cost. These links should NOT be on your main page, unless you want your visitors to click away the minute they hit your site.

Coupon Exchange - every week or two, each business owner can send a special mailing to their list with coupons from all of the businesses. Each business has a chance to get some new business without spending a cent.

Local Guide - if there�s no local business guide in your area, why not team up with some other business owners and create your own? You may be able to find a web designer that will go in on it with your group, just for the exposure and the chance to sell his services to individual business owners later. He could help promote the website in exchange for referrals or the right to sell ads on the site later.

Local Business Guides

Whether you�re selling a product or a service, local business guides can be one of your best traffic generators. People are increasingly turning to these local directories to look for goods and services. Get your site listed in as many local guides and directories as you can find. Some charge for a listing, but many are free because they�re just starting out and need to get listings.

So get listed for free while you still can. Many businesses are still not taking advantage of this great source of traffic, so you could easily be the only listing in your category. I�ve heard more than once about consumers who patronized a business because it was the ONLY listing in its category.

Online Networking

You�ve heard that �It�s not what you know but who you know.� Nowhere is this more true than on the Net. Whatever your business or interests, there are others out there just like you, networking and exchanging information. You might even be able to find a local message board where you can meet other business owners and prospects. Join in and share, and you�ll find yourself getting customers and referrals without really trying.

Ask for referrals

Here is an easy, but often overlooked source of new business�ask existing customers to tell their family and friends about your excellent products and services. If they�re happy with you, they�ll be glad to make referrals. But don�t expect them to think of it - remind them. And make it easy for them - put a tell-a-friend script on your website, so they can do it while they�re thinking about it. You may even want to offer some sort of reward - one local business offers $25 worth of free dry cleaning when customers refer 3 people who open an account.


This is a real no-brainer. Almost everyone has an email address, and once you get it, the cost of staying in touch with them is minimal. There are so many ways you can use email marketing that a slew of books, software and businesses have been developed to help you. But it all boils down to persuading your customers and prospects to give you their email address, then building trust through repeated contact.

Free Publicity

What could be better than free publicity for your business? If you can find a public interest or news angle to tie into your business, you should write a press release, including website and email address so people can get more information. Or your business can sponsor a local event or volunteer resources to charity, giving your business (and your website) valuable exposure while you give back to the community. There are lots of free resources for creating press releases, and entire websites devoted to helping you get free publicity.

These are only a few of the many ways you can promote your business locally. You never know how someone is going to search for a business like yours, so you should use a variety of methods to get your name out there where they can see it!

Remember, the consumer is just a mouse click away from your store - but only if you�re online. And with today�s technology, the targeting capabilities and options are unlimited�.even if your bank balance isn�t.

Sharon Fling is the author of "How To Promote Your Local Business On the Internet" (available at http://www.localbizpromo.com), and publishes an electronic newsletter that gives business owners tips, tools and resources for targeting local customers. To join her mailing list, visit http://www.geolocal.com or send a blank email to: [email protected]?subject=TRAART


8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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