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Web Marketing Ezine

August 28th., 2002                  Issue #204                     ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


Your Copy Will Be Smoking If You Use Joints
Cluetrain Manifesto Thesis #12, #13, #14

Thirty Methods Of Influence

- When The Going Gets Tough...

Free Training Course of the Week: Brainstorming

- E-Commerce Term of the Week: Moore's Law

4. A Touch of Humor:

5. Classified Ads
6. Free Training Courses
7. Feature Article: 
Industry Standard WebPosition Gold
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



"I�ve been fortunate enough to enjoy considerable success online. The key method I used was to keep advertising costs down while using the most effective avenues. I didn�t understand how to do this until I read Shawn Casey�s book, Mining Gold On the Internet. I highly recommend Mining Gold On the Internet.
- Joseph Humpherys MoreWebSales.com

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2. First Word


Hi All!


My thought this week have been drawn to the two fascinating issues of adversity, and opportunity. At a time when half the Western world seems to be talking itself down economically, I'd like to share an experience of mine from a recession in the early 90's. You can read it in the item "When the going gets rough..."


I'm also in a situation of opportunity, and this week's 'Thought For The Week", seems to be screaming it's message right at me! Maybe it will give you an impetus to pursue YOUR dreams. I hope so. 


Thought For the Week: 

"If you wait to do everything until you're sure it's right, you'll probably never do much of anything." - Win Borden

Till next week, have a good one!




3. Tips, Tools, News and Views


Your Copy Will Be Smoking If You Use Joints


I was discussing website design with Annette Ramsay of http://www.seriousexcuses.com the other day, and the subject of copywriting came up. Want to know what one of the first things we talked about was?


Joints. Joints? Yes, Joints. Not grass, but links from one body of text to the next. Did you notice how the last line of the previous paragraph asked a question? It was a question that led you, the reader, naturally on to this paragraph. It kept you interested. In your own articles, sales letters and copy, try using joints to link one paragraph to the next; one page to the next. It will pay handsome dividends


Cluetrain Manifesto Thesis #12, #13, #14

"There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone."

"What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two."

"Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

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Thirty Methods Of Influence


In the Introduction to his classic article 'Thirty Methods of Influence,

Stephen R. Covey wrote...


"If you want to gain and build influence with other people, learn to use the following thirty methods of influence. 

We all want to have positive influence with certain people in our personal and professional lives. Our motive may be to win new business, keep customers, maintain friendships, change behaviors, or improve marriage and family relationships. 

But how do we do it? How do we powerfully and ethically influence the lives of other people? I submit that there are three basic categories of influence: 1) model by example (others see); 2) build caring relationships (others feel); and 3) mentor by instruction (others hear)." 

The lessons taught in the article or universal, but I'm sure you'll find many ideas to increase your effectiveness in building your business. Get yourself a cup of coffee, settle back, and read the whole article at http://www.franklincovey.com/ez/library/thirty.html



When The Going Gets Tough...


"The tough get going." It's an old saying, and true. But there's another side to the coin that I've observed over a lifetime of Marketing. It could go something like this..."When the going get tough, most of your competitors cut back on their marketing efforts, and spend a lot of time complaining about how tough things are."


Back in the early 90's, I took over the management of a consumer electronics retail business. Right at the time we entered a recession! The market dropped about 5%, but I adopted a positive viewpoint, which went like this.


"The market has dropped 5%, so there is a market of 95 left. We hold 4% of the market, so to increase our market share by 25%, we only have to take 1% of the other 91%." Put that way, it sounds quite achievable. We set about selecting a better range, training our staff better, obtaining better margins, and promoting better. Within 12 months our sales were up 100%, and our profit even more. When the going gets tough, twist the knife into the opposition who are demoralised!


WME Supported By...


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Free Training Course of the Week:


For most people involved in business, there are never enough good ideas. Ideas for products. Ideas for procedures. Ideas for Marketing. If you're short on ideas, then getting a group of people together for a brainstorming session could be the answer. Be careful, though, handled the wrong way, a brainstorming session can turn into a battle of the egos. Handled well, the creative input of your group could produce ideas that will lift your company to another level. This week, we'll show you where to find 25 free training tutorials on this important subject.

To take this, and many other free training courses, visit

E-Commerce Term of the Week: Moore's Law

An assertion by Gordon Moore, who co-founded Intel in 1965. Moore's Law states that the number of transistors we can fit on a chip (or semiconductor) will double every eighteen months (and therefore so will the potential power of our machines). This law is generally accepted within the high-tech industry to illustrate that computers get drastically better each year. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...


WME Supported By...


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4. A Touch of Humor



At a fancy reception a young man was asked by a widow to guess her age. 


"You must have some idea," she urged as he hesitated. 


"I have several ideas," he admitted with a smile, "the trouble is that I don't know whether to make it ten years younger because of your looks or ten years older because of your intelligence."

5. Classified Ads

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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Article


Search Engine Optimization- Industry Standard WebPosition Gold

This week's Feature Article, by by SEO professional, Robin Nobles, can be read on the website at http://www.webmarketingezine.com/searchengines/se18.shtml


8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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