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Web Marketing Ezine

September 11th., 2002                Issue #206                 ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- New Paypal Scam

- Your Own Professional Affiliate Showcase

Unstoppable Spam?
Cluetrain Manifesto Thesis #17

- Free e-Book: 43 Specific Ways to Make This Year Your Best,
   Most Profitable Year Ever

A Great Example Of Email/Internet Marketing

Free Training Course of the Week:

   Business: Negotiation- Closing The Deal

- E-Commerce Term of the Week: Anonymous FTP

4. A Touch of Humor:
Green Side Up

5. Classified Ads
6. Free Training Courses
7. Feature Article: 
Recovering Your Lost 404 Traffic
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



Click Here to find out how super-affiliates do it!




2. First Word



Hi All!


What a busy week... a new PayPal scam, an excellent new affiliate program promotion tool, spam on steroids, and a wonderful example of email/internet marketing. I hope you enjoy it all.


Thought For the Week:


"Defeat is not the worst of failures. Not to have tried is the true failure."
-George E. Woodberry

Till next week, have a good one!




3. Tips, Tools, News and Views


New Paypal Scam


If you use PayPal as a payment method for your customers, as I do, be on your guard for a new scam.


An email message is circulating, purporting to be from PayPal. It states that PayPal has had a problem that has caused them to lose the details of some members. Readers of the email are asked to go to a website that appears to be a PayPal site, and enter their details, including their credit card information. You can probably write the script as to what is likely to happen with your information after the scammers get hold of it.


Please, be ultra-cautious about any correspondence that asks you to re-enter details in this way. Contact the relevant company to check whether the request is legitimate. 


Your Own Professional Affiliate Showcase


Earlier this week I sent a solo mailing to all WME Readers, announcing the pre-release of a new program, Affiliate Showcase. I agreed in May to be part of the program, and was delighted to get the full pre-release details just a few days ago. So, what IS Affiliate Showcase?


(I've just deleted 3 paragraphs of explaining that in my own words.. I've decided to let the creators and the system itself talk directly to you, instead!)


You can look at my site, at http://www.affiliateshowcase.com/?7442


To read more about how Affiliate Showcase can go to work for you, visit http://www.affiliateshowcase.com/getasite.asp?id=7442


If you are in, or want to be in the business of profiting from affiliate programs, you'd be wise to check this out.


(Disclosure: I am an Affiliate Showcase affiliate.)



Unstoppable Spam?


Yesterday, I came across something that scared me. I think I've had a glimpse of the future, and I don't like it. What the heck am I talking about?


I came across a website called http://www.directadvertiser.com/ They have a product which is designed to overcome problems some 'marketers' have with using 'bulk email' (read spam). Here's part of their blurb...


"The newest technology in online marketing!

� Not getting results from email marketing?

� People not reading your emails?

� Need geographical targeting? 

You've come to the right place! We have developed a software that will send your messages directly to the computer screen of the people you wanted to see your advertising. Instantly!

No more waiting, no more email filters to fight, relays and proxies to find. Just compose your message and you are ready to start your campaign.

85% of all consumer computers are able to display the messages you are sending to them with this software. Click here to see what a sample message looks like when you receive it on your own computer.

This software is the best alternative to bulk email. Why? Here are the reasons:

� There are no email lists to worry about. Bulk email is regulated by different laws in different states, instant messages are not. 
� Bulk email is sent to an email address which sometimes is not even checked. Messages delivered by this program are delivered straight to the screen of your client. 
� Responses to emails come in days later sometimes, when people read their emails. Responses to DirectAdvertiser messages are as instant as the messages. Message arrives, people go check out your website. 
� These messages are completely anonymous and virtually untraceable. Bulk email will cause you trouble with your ISP if you are not using special software to hide your IP address. With this program your IP address never shows up anywhere." 


I'm no techie, so I'll have to wait for further advice on how this works, and what percentage of computers it can reach. I don't relish the prospect of spammers being able to come direct to my computer screen, uninvited. 


If any WME subscriber can shed some more light on the way this product works, and what we can do to counter it, I'll run the information in a future issue. 

Cluetrain Manifesto Thesis #17

"Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...

Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!


Free e-Book: 43 Specific Ways to Make This Year Your Best, Most Profitable Year Ever


Imagine having 43 of the most successful business leaders, innovators, and experts share with you their best advice on how to make this year your most profitable, successful year ever.

That is exactly what you'll find in this free ebook.

Each expert was asked to take the perspective of advising someone they really care about and share the one most important thing they would recommend to do now that will have the most impact on our readers' level of success.

Getting this type of exceptional advice from experts who are living these ideas, strategies, concepts and perspectives every day is difficult. Getting it for free is almost unheard of.

However, for a very limited time, you can receive a copy of this $30 electronic book (ebook) in PDF format -- Free, from WZ.com and Web Marketing Ezine. To get your free copy, just visit http://makethisyeargreat.com/a518.html

A Great Example Of Email/Internet Marketing


I'm always on the lookout for good examples of offline products being marketed with online methods. The other day, I found one that impressed.


I received an email. For starters, it looked different. A gray background, with stylish white type. Good copy, with some photographs included. It was inviting me to learn about a bayside home for sale on the beautiful Northern Beaches area of Sydney, Australia. 


It made sense to send it to me, because I live in Australia. (It didn't make sense to send it to me, because I'm about US$1M short of the asking price of US$1M!) The geographical targeting was good, even if the economic demographic was a bit off!


The excellent email invited me to visit a website specially set up to market the home, which you can visit at http://www.idstudio.com.au/house/html/home.html  While style is a very personal thing, I'm sure you'll agree that the website is very well done. And think how it works as a marketing vehicle. It shows you enough that you can fall in love with the home, and the location. It shows you enough to decide that you don't like it. You're told the price, so you know whether you can afford to enquire further, and whether it represents value to you. All in all, it allows you to qualify, or disqualify yourself as a potential buyer, before you spend any more of your time, or any of the owner's. A winning strategy all round.


If you have seen any great examples of online methods being used creatively and effectively to promote offline products, drop me a line and tell me about it. If your example is featured in WME, we'll give you an honorable mention!


WME Supported By...


Master the Big 3 of Product, Site-selling, and Traffic-building, and there's simply no way to fail.

Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today! 

Free Training Course of the Week: Business: Negotiation- Closing The Deal


This 4-hour course is for anyone who wants to get the most out of using smart negotiating skills in business or daily situations, and explains how to get past emotional blocks into the final stages of offers and counteroffers to close a negotiation.

To take this, and many other free training courses, visit

E-Commerce Term of the Week: Anonymous FTP

An option in File Transfer Protocol (FTP) that allows you to connect to an FTP site, search through available files, and download any file, document, or program without having to establish an account (a username and password) on the system where the material resides. Most FTP servers allow a limited amount of anonymous FTP users to login at the same time and access only designated files. 


-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...


WME Supported By...


The Wit Wizard skewers the greed grubbing corporate scum
suckers, the flag-draped political hacks and the tattooed
slime who infect sports/entertainment -- all in good taste.
<mailto:[email protected]>

An EzineADventure AD. Click Below - Get Your FREE Ads NOW!


4. A Touch of Humor



Green Side Up

A builder was going through a house with the new owner. In the first room, she said "I want this room to be painted a light blue."

The builder went to the front door and yelled "GREEN SIDE UP!"

The builder returned to the house, where the woman told him that
the next room was to be bright red. He went to the front door and
yelled "GREEN SIDE UP!"

Next, the owner told the builder that the adjoining room was to be
tan. The builder went to the front door and yelled "GREEN SIDE UP!"

When he came back, the woman asked him "When I tell you colors,
you go out the front and yell green side up. What's that for?

The builder said, "Oh don't worry about that, I got a couple of
new workers laying the turf out front."


5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important Free Download You'll Make 

FREE five lesson class shows you how to improve the your results 

WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] 

Read about your business's future at: 

Improve Your Search Positions-Get your FREE WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
Send a blank e-mail to: [email protected]


6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Article


Recovering Your Lost 404 Traffic

By Stephen Mahaney

Did you know that web browsers are hijacking your potentially lucrative 404 traffic? Well, they are ...and here's what you should be doing about it! Read the full article online at Planet Ocean.

8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


Contact Information:
to subscribe: [email protected]
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contact John Payne: [email protected] NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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