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Web Marketing Ezine

September 18th., 2002                 Issue #207                  ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


The Marketing Hall Of Fame

- Bigger May Not Be Better, But Too Small Is Bad
Take The Marketing IQ Test

Cluetrain Manifesto Thesis #18

A Handy Option For Your Visitors

- A Great Response

- Free Training Course of the Week: Back Up Your Valuable Data

- E-Commerce Term of the Week: Affiliate Marketing

4. A Touch of Humor: Viagra Spill Revives Lake Michigan

5. Classified Ads
6. Free Training Courses
7. Feature Article: 
Which Keywords Should You Optimize Your Site For?
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message


Click Here to find out how super-affiliates do it!




2. First Word



Hi All!


One of the joys of publishing WME is visiting so many websites, with so much good information. This week I discovered a fascinating site, and I want to share it with you. You can learn a lot from our first item, 'The Marketing Hall of Fame'. Enjoy this, and the rest of a bumper issue.


Thought For the Week:

"The question isn't, "Do you make mistakes?" It's, "Do you learn from them?"

- Peter Drucker 

Till next week, have a good one!




3. Tips, Tools, News and Views



The Marketing Hall Of Fame


Online. Offline. The principles of Marketing are the same. So, since the world of Web Marketing can get a bit inbred at times, we'd like to expose you to some of the top offline Marketing efforts of recent years- the Inductee's to Counterintuitive Marketing's Hall of Fame. 


"Counterintuitive Marketing Hall of Famers have achieved great marketing success adhering to marketing fundamentals such as clearly defining a profitable target and a compelling positioning, developing great advertising which clearly communicates benefits, and maintaining superior customer service." The Inductees are well worth studying, and the principles they have followed can be actioned in YOUR business. 



Bigger May Not Be Better, But Too Small Is Bad


It's not that I'm getting older, or that the eyesight is getting worse. It's just that the font sizes are getting smaller. I wish!


What I DO wish, like millions of others, is that webmasters wouldn't follow the example of the lawyers, and use too much small type. It's a blessed nuisance. Well, here's a Lockergnome tip that will have you fixing the problem in Internet Explorer, in no time at all.


"All you need to do is open Internet Explorer and select Tools|Internet Options from the menu. Click a button called Accessibility. All that is left is for you to put a check in the box next to "Ignore font sizes specified on Web pages." Viola! No more font size troubles. If you are a more advanced user then you can even go as far in this window as to set your own style sheet for every Web page. This is a great option for the visually impaired as you can set more vivid colors and larger text then the Web designer specified."


Well, that's fixed the problem on the computer. Now, how do I sort out the print media?

Take The Marketing IQ Test

Are you brave enough to take the Marketing IQ test? How will you rate? This test is "based on the results of a 50-question marketing IQ test given to a national sample of more than 1000 CEOs, Copernicus has found that the average marketing IQ of senior executives is just 79." Here's the scale...

150-160: A marketing genius
130-149: A guru, a maven
110-129: An up-and-coming consultant
  90-109: A seasoned professional
   70-89: A typical marketer
   50-69: A death-wish marketer
   30-49: An incompetent
   11-29: Dangerous to your company
     0-11: Guilty of malpractice

Now. Nobody's watching! Quickly, give it a try, at http://www.copernicusmarketing.com/iq/docs/marketing_iq_test.htm  We won't tell. Unless you get a great score, and want to let us know, that is. Your Editor was a bit disappointed to come in at 112. Obviously it's much harder to be rated a 'guru' here, than on the Internet in general!

Cluetrain Manifesto Thesis #18

"Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


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"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!

A Handy Option For Your Visitors

Here's a handy toolbar to drop onto your webpages, that will help your visitors AND increase your traffic. All you need to do is place one line of HTML into the appropriate place in your webpage code. 


The first thing the toolbar does, is to display the <Title> of your page on the top line. On the main body of the toolbar, there are 3 options for your visitors.


1. Add your page their Favorites folder. This works for visitors with Internet Explorer 4, 5 and 6.


2. Lets your visitors share your site with a friend. This opens up their email client, and adds your page ,Title> as the Subject: of the email. This will function with Netscape 4 and with Explorer 4, 5 and 6.


3. Lets your visitors set your page as their Homepage. This works with Explorer 5 and 6 only, it won't be displayed to users of earlier versions.


The background color of the toolbar can be personalised with the color of your choice. To read more about this script, visit http://send-a-link.com


A Great Response


It was good to see the very positive response to my item on Affiliate Showcase last issue. Leading the charge was Jonah Klimack, who knows a good idea when he sees one. Jonah, who's best known as the developer of the excellent AdTrackz tracking program that we use and recommend at WME, has got off to a flying start, with three of his readers joining the program! 


Amongst the WME signups, there are 17 who've joined the free option. Now it's incentive time! If any of you 17 decide to upgrade to a paid membership before September 24th., WME will give you a FREE Sponsor Ad to promote Affiliate Showcase to WME readers, carrying YOUR affiliate code. First in, best dressed.


So, how can YOU use Affiliate Showcase? Numerous WME readers have asked me to list what it does. Here's the short version.


1. It's a searchable database and directory, containing some of the best products and services on the Internet. 


2. It's a list of Affiliate programs for products you can sell, and make a commission from, with no outlay!


3. It lists 2nd-tier Affiliate programs, where you make a commission on the sales of those who join under you.


4. It's a professional site that you can send people to. If they buy from or join your programs, they follow your personalized links. 


5. You make a commission when anyone joins Affiliate Showcase under you.


Affiliate Showcase is still a few days away from full public release, so now is the time to get in- be the first to contact YOUR list, and get a headstart. To learn more, visit the WME customized site at, http://www.affiliateshowcase.com/?7442  , then visit the information page at http://www.affiliateshowcase.com/GetASite.asp?ID=7442


(Disclosure: I am an Affiliate Showcase affiliate ;-)


WME Supported By...


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Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today! 


Free Training Course of the Week: Back Up Your Valuable Data


Get the full scoop on using the backup tools your Windows 98 PC comes with in this three part series. What to do, when to do it, along with strategy for easy backups.

To take this, and many other free training courses, visit

E-Commerce Term of the Week: Affiliate Marketing

A revenue sharing arrangement between online advertisers or e-commerce merchants and online publishers or Web site owners, whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. 


Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing reach

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...


WME Supported By...


The Wit Wizard skewers the greed grubbing corporate scum
suckers, the flag-draped political hacks and the tattooed
slime who infect sports/entertainment -- all in good taste.
<mailto:[email protected]>

An EzineADventure AD. Click Below - Get Your FREE Ads NOW!


4. A Touch of Humor



Viagra Spill Revives Lake Michigan
Once-Cold and Torpid, Waterway Now Greatest of Great Lakes 

Chicago (SatireWire.com) � A freighter containing 62,000 metric tons of popular impotence drug Viagra struck a reef and sank in Lake Michigan today. As a result, the once-frigid lake no longer dangles into Illinois and Indiana, but now spans majestically across northern Wisconsin. 

According to eyewitnesses, roughly 30 to 60 minutes after the ship's contents dissolved, the lake slowly but firmly began to push northwest toward Minnesota. Eventually, its swollen banks managed to poke aside Lake Superior, which cartographers said will lose its standing as the largest of the Great Lakes for the next four to six hours. 

Area residents were surprised by the sudden shift, but conceded Michigan was "like an entirely new lake." 

"For so many years that lake just, you know, sat there," said Martha Strop of Eau Claire, Wisc. "To be honest, I never even thought about it anymore. There wasn't much of a point. But now, well, this has changed our lives forever." 

Government officials, however, were more cautious. 

In Wisconsin, Gov. Scott McCallum declared a state of emergency, while in Minnesota, Gov. Jesse Ventura declared: "Is Lake Michigan a threat, or is it just glad to see me?" 


Visit the SatireWire website to check out the time-lapse satellite images that accompany this uplifting story, at http://www.satirewire.com/news/july02/viagra.shtml

5. Classified Ads

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Your own infoproduct? Take the FREE InfoProduct Masters course!
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Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 60 courses to choose from, you're sure to find something!



7. Feature Article

Which Keywords Should You Optimize Your Site For?

by Sumantra Roy

In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.

You can read the rest of the article on the website, at http://www.webmarketingezine.com/searchengines/se2.shtml

8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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