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Web Marketing Ezine

October 30th., 2002                 Issue #210                 ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


Get 12 Month's Free Site Submission

- Operate An E-Commerce Site?  Beware Patent Gougers
Cluetrain Manifesto Thesis #21

Monitor Your Google Rankings

Product Review: 'Search Engine Fast Start'

- Free Training Course: Search Engine Masters Course

- E-Commerce Definition: Technobabble

4. A Touch of Humor: 
Nominees For The Chevy Nova Award

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Sp@m-Proofing Your Website  by Dan Thies

- How to Get Industry Experts to Give You Hundreds of

   High-Quality Referrals  by Bob Serling

8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



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2. First Word



Hi All!


Search engine positioning is a fascinating subject, and one that is vitally important for anyone relying on website traffic for sales or subscribers. I've used my Free Sales Training Courses as a test, and have been rewarded for my efforts with a #7 ranking at Google for "free sales training". This last week, I've discovered a wonderful resource 'Search Engine Fast Start', and I've reviewed it in this issue. The advice it gives is excellent, and I'm currently putting it to the test. I've set up a section of the WME site dedicated to 'Marketing Jokes'. I've just checked Google with 'Google Monitor' (see item below), and as the section isn't ranked in the top 200 positions, I'm assuming (hoping!) that it hasn't been indexed yet. I'll keep you posted on the results.


Thought For the Week:

"The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can�t find them, they make them."

- George Bernard Shaw


Till next week, have a good one!




3. Tips, Tools, News and Views



Get 12 Month's Free Site Submission


If you've got a website, have we got a deal for you. All you have to do, is link from your site to Web Marketing Ezine under our Reciprocal Links program. You can read about it, and how to set up the exchange, at http://www.webmarketingezine.com/links.shtml


When you link to us, and fill in our Reciprocal Links form, ask for your Bonus. We've partnered with ServiceWrap.net , a leading web submission and optimization website, to offer you a 12-month Free service. Once a month, your site will be submitted to 300 search engines and directories, and over 80,000 advertisement and linking sites will be submitted to, on a regular cycle, over the next 12 months. 


It's a great deal, and our way of saying 'Thank You' for linking to WME.



Operate An E-Commerce Site?  Beware Patent Gougers


Most people in business are wonderful, hard-working individuals. Unfortunately, some lowlifes infect the system. I've just been introduced to a new strain- Patent Gougers. Seems that it pays to engage an attorney, and threaten small businesses with questionable lawsuits for alleged infringement of patents. You don't pick them too small- they can't pay. You don't pick them too big- they can afford to fight. Pick companies of just the right size, and they'll probably reach for the checkbook to settle. It's a story you should read, because you could easily be the victim of a similar scam.


You can read an excellent article on the subject at http://www.businessownersideacafe.com/small_business_news/  , and visit the victim's website at http://www.youmaybenext.com


Cluetrain Manifesto Thesis #21

"Companies need to lighten up and take themselves less seriously. They need to get a sense of humor." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...

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Monitor Your Google Rankings

I've just started using an excellent, free tool to monitor my Google rankings, and it's great...

"Google Monitor is an easy-to-use Web site promotion aid for Webmasters. It allows you to find and track your position in the Google search engine results for specified keywords. You can keep track of multiple sites and also keep the result statistics, allowing you to see when your position drops. The program offers two modes: one for quick checking (which also displays the found results) and a second mode for long-term tracking and multiple keywords."

You can download your own copy of Google Monitor for free at http://www.mywebattack.com/gnomeapp.php?id=105386


Product Review: 'Search Engine Fast Start'


It's easy to drown in a flood of information on search engine submission and optimization. How on earth is an average Joe, trying to turn an honest web marketing buck, keep up? There's constant change- new players, new rules, new algorithms- it just never stops. 

And then there's 'Search Engine Fast Start: A Step-by-Step Guide For Busy People'- an ebook by Dan Thies. More than anything I've read on the subject, and that's a lot, 'Fast Start' cuts right to the chase. As Dan says in his Introduction...

"I'm not going to spend a lot of time on concepts and theory her- we'll
learn that as we go. The central focus of this work is how to get the job done, and get it done quickly." Does he succeed?

Definitely! The central idea of Dan's book, is that the major search engines now work very much on the concept of 'themes', and that to succeed best with the search engines, your website needs to be constructed to take this into account. He sets out a clear and powerful 4-step formula to help the reader achieve this...

1. Select the right Keywords
2. Re-design your site for themes
3. Optimize the individual pages
4. Work to improve 'off-page' factors like link popularity etc.

Step #2, "Re-design your site for themes', really hit me right between the eyes. I've read 'Fast Start'. I've read it a second time. The more I read it, the more it makes sense. Not many things I read cause me to
fundamentally re-assess what I'm doing. 'Fast Start' has done that. I'm now re-thinking who the audience I want to reach is, what I want to say to them, and how I go about finding them. That involves "Re-designing my site for themes"!

If you're serious about having good traffic from search engines, I commend Dan's ebook to you.


(Disclosure: I have joined Dan's Affiliate Program)


WME Supported By...


Subscribe to "Get Free Publicity," a weekly newsletter offering tips, 
techniques, and strategies for getting free publicity more 
believable, powerful, productive, and profitable than anything you 
can buy at any price. Go to http://www.get-free-publicity.com 



Free Training Course of the Week: The Search Engine Masters Course 


The Search Engine Masters Course is a powerful, 5 day email course on how you can become a search engine positioning champion. In fact, it's the only course of its kind available anywhere on the Internet.


To take this, and many other free training courses, visit



E-Commerce Term of the Week:


A bunch of high-tech terms strung together to sound impressive without meaning anything. Technobabble can be used to overwhelm newbies, giving a false sense of superiority to the person who blabbers such jargon.

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...

Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!


4. A Touch of Humor


These Are The Nominees For The Chevy Nova Award

This award is given out in honor of General Motors' fiasco in trying to market the Nova car in Central and South America. "No va" means, of course, in Spanish, "it doesn't go".

  1. The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?"

  2. Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

  3. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

To read the complete list of 13 nominees, visit our Marketing Jokes pages. http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes2.shtml#Chevy

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

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Read about your business's future at: 

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Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
Send a blank e-mail to: [email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles


 Sp@m-Proofing Your Website by Dan Thies

Anyone who operates their own website knows that you need to provide a way for visitors to contact you by email. The big challenge is providing easy email access to your visitors, without letting junk mail (SPAM) flood your email inbox. The techniques described in this article have enabled me to dramatically reduce the amount of junk mail I receive on all of my websites. 

Read the rest of Dan's valuable advice at http://www.WebMarketingEzine.com/spam-proof.shtml

How to Get Industry Experts to Give You Hundreds of High-Quality Referrals  by Bob Serling

Every business owner and manager knows that referrals can be one of the easiest, most effective and least expensive ways to win more business. Yet very few companies have active, ongoing referral programs in place.

Let Bob's article show you how, at




8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


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This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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