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Web Marketing Ezine

November 27th., 2002                Issue #214                ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- Free Download: Marketing Your Local Business Online 

Email Marketing Click-Through Rates Declining

- A Webmaster's World Of Good Advice
Cluetrain Manifesto Thesis #23

- Product Review: Ezine Announcer

A Search Engine Glossary

- The Telemarketing Counterscript

- Free Training Course: Microsoft Word  

- E-Commerce Definition: Hijackware

4. A Touch of Humor:
McDonnell Douglas Marketing Dept. Warranty Card

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


7 Ways to Create Loyal (and Responsive) Subscribers 
by Paul Myers


What If You Accidentally Spam the Engines? 

by Paul J. Bruemmer


Interview with Corey Rudl: The Secrets of an Internet Millionaire

8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



The Newbie Club PC & Internet Companion. Probably The Most Staggering Collection Of PC & Internet Tips & Tutorials You'll Ever Find - In The Easy Laid-Back Language That's Made The Newbie Club� Famous Around The World. Check it out...





2. First Word



Hi All!                                                                                    

It just sits there quietly, in every issue of WME, and you probably never

give it much of a thought. It's the Cluetrain Manifesto. In an age when we are all rebelling against the impersonal nature of business, but we are being empowered as individuals by the communication revolution going on about us, the Cluetrain Manifesto is a wakeup call; a distillation of what consumers really want from the people they deal with.


The Cluetrain Manifesto could change the way you think about customers and clients. That could change the way you do business. That could open up a whole new world of success. Read the Cluetrain Manifesto, at http://www.webmarketingezine.com/cluetrain.htm


Thought For the Week:

"Nature gave men two ends - one to sit on and one to think with.  Ever since then, man's success or failure has been dependent on the one he used most." 
George R. Kirkpatrick


Till next week, have a good one!




3. Tips, Tools, News and Views


Fr*e Download: Marketing Your Local Business Online


If you're not marketing your local (offline) business online, then you're losing money!


Get the creative juices flowing, by downloading Sharon Fling's excellent introductory e-book, 'Marketing Your Local Business Online'. No charge, courtesy of WME! Just visit http://www.webmarketingezine.com/downloads/mylbo.exe



Email Marketing Click-Through Rates Declining


If the click-through rates from your email marketing campaigns are dropping, don't be too surprised. Two recent surveys tell you that you're not alone.


DoubleClick's Q3 Email Trend Report, reveals a 16% drop in rersponse rates for email campaigns for the Q1, Q2 and Q3 of this year, compared with last year.


In a similar vein, an Opt-in News survey of media buyers predicted an 11% drop in B2B email click-through rates, with B2C predicted to drop by 50%.


That last figure is almost certainly extreme, but the message seems clear overall. Response rates are dropping. Nevertheless, email marketing is still economical, and it's still effective. Work a bit harder on growing your list, the quality of your list, the quality of creative, and the value of your offer, and you'll be laughing while most of your competitors are still stuck in the marketing past.



A Webmaster's World Of Good Advice


Personally, I haven't spent much time in Discussion Groups. That's probably been my loss. Certainly, I'm now getting into a number of areas such as linking and search engines, where it makes a lot of sense to do so.


If you're strongly interested in Webmastering, Linking and Search Engines, I'd suggest you visit http://www.webmasterworld.com


Cluetrain Manifesto Thesis #23

"Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...

Professional Web Design Secrets the Pros Don't Want You to Know...


"Finally, a Web design course that makes total and complete sense! Web Design Mastery will quickly become the "Bible" for anyone who wants to build a website. Totally top shelf!"- Rick Beneteau


Nothing is left to the imagination...Web Design Mastery takes you step by step through the entire process. Don't miss out on the special, introductory price, or the bonuses, click here!



Product Review: Ezine Announcer


We've been publishing Web Marketing Ezine for over four years now, and we've been moderately successful. We would have been a lot more successful, if we'd been using a product like 'Ezine Announcer'!


Writing an ezine can be very time consuming, so the time and organization to promote it is often lacking. Jason Potash has developed an automation solution that every ezine publisher should own, and it's called 'Ezine Announcer'. So, what does it do?


- helps you submit your ezine to the top ezine directories. To do this manually, you'd need to search through lists of directories, and then submit to each one manually. 'Ezine Announcer' is pre-loaded with submission information for 100 of the top directories, and allows you to type information in just once, saving you untold hours.


- helps you to promote your ezine through Announcement Lists. Over 60 of these valuable lists are included with 'Ezine Announcer', With one click you'll submit via e-mail to them all.


- helps you automatically register your articles and content with over 40 of the top article archive sites - visited by millions.


- helps you to send out your articles to other ezine publishers- automatically! Let them promote you.


- assists you to post hundreds of fr*e ezine ads, and automatically reminds you to resubmit them!


- the inbuilt tracking software helps to to track the results of your advertisements, contacts and sales. You'll know where you're getting the best results!


It's important to understand that 'Ezine Announcer' isn't just an eBook that tells you what to do, it's a true gem of computer software, that does all the important jobs for you. 


Ezine Announcer will be an integral part of the marketing of Web Marketing Ezine from now on. We may even offer our services using it to our clients! I only wish we'd had 'Ezine Announcer' 4 years ago.


At the moment, the list of bonuses for purchasers of 'Ezine Announcer' is well worth checking out. These bonuses alone, make 'Ezine Announcer' a must-have. 


- 5 video tutorials to get you up and running in no time

- fr*e eBook: EzineLaunch

- autoresponder and ad tracking service

- ezine 'rolodex', with 1163 ezines that accept submissions

- 'Classified Ads Magic Secrets' is a complete ad course

- 'Ziney' ezine authoring software

- fr*e eBook: 'E-mail Marketing Strategies - Revealed'

- fr*e Ezine Announcer upgrades for life


To learn more about 'Ezine Announcer', and the bonus offers, just visit http://wetrack.it/eza/af.cgi?1087


(Disclosure: We have joined the 'Ezine Announcer' affiliate program.)



A Search Engine Glossary


As we learn a new subject, we're continually confronted with unfamiliar terms. That's certainly true for the field of Search Engines...


What IS 'spamdexing'?

What IS 'page jacking'?

What IS 'keyword stuffing'?


To read the answer to these questions, and for definitions of over 200 SE-related terms, visit Search Engine World's Search Engine Glossary at http://www.searchengineworld.com/glossary/



The Telemarketing Counterscript


"The Direct Marketing sector regards the telephone as one of its most successful tools. Consumers experience telemarketing from a completely different point of view: more than 92% perceive commercial telephone calls as a violation of privacy.

Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance."


Go one better than Jerry Seinfeld- read the Telemarketing Counterscript at http://www.xs4all.nl/~egbg/counterscript.html


WME Supported By...


Search Engine Fast Start: "Search engines send thousands of customers to your competitors every day - isn't it time you fought back?"

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Fast Start



Free Training Course of the Week: Microsoft Word 

StreamedInfo provide a series of four free training tutorials for Microsoft Word- Introduction, Intermediate, Advance and Macros, using streaming video.

To take this, and many other free training courses, visit



E-Commerce Term of the Week: Hijackware
a.k.a. gatored - or - ScumWare - or - Thiefware


Slang for a plugin that automatically takes you from one Web site to a competitor's Web site, without your consent.

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


McDonnell Douglas Marketing Dept. Warranty Card

"Thank you for purchasing a McDonnell Douglas military aircraft. In order to protect your new investment, please take a few moments to fill out the warranty registration card below. Answering the survey questions is not required, but the information will help us to develop new products that best meet your needs and desires..."


Read the whole, hilarious "survey" at http://www.webmarketingezine.com/marketing-jokes/marketing-jokes1.shtml#Warranty


Enjoy dozens more marketing jokes on our new Marketing Jokes pages at http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes.shtml

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important Free Download You'll Make 

FREE five lesson class shows you how to improve the your results 

WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! Send a blank email to; [email protected] 

Read about your business's future at: 

Improve Your Search Positions-Get your FREE WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the FREE InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
Send a blank e-mail to: [email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles


7 Ways to Create Loyal (and Responsive) Subscribers 
by Paul Myers 


"Here are 7 things you _can_ do, right now, to develop and maintain the trust and feeling of connection that will help to get your subscribers more active, involved, and likely to buy..."


Read the rest of Paul's valuable article online at http://www.webmarketingezine.com/subscribers1.shtml



What If You Accidentally Spam the Engines? 
by Paul J. Bruemmer 


"If your listings suddenly disappear and you suspect something's wrong, here's what you can do..." 


Read all of Paul's excellent advice  online at http://www.webmarketingezine.com/se25.shtml



Interview with Corey Rudl: The Secrets of an Internet Millionaire



8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


Contact Information:
to subscribe: [email protected]
to unsubscribe: [email protected]
Note: This is an Ezine. So sorry, NO postings are accepted
contact John Payne: [email protected] NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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