web marketing

Search site

Web Marketing Resources Home

Web Marketing Articles

Search Engine Optimization

Free Training

Marketing Jokes

Current Issue

Back Issues

John's Articles

Free Search Engine Marketing & Optimization Tools:

Keyword Suggest
Keyword Density
Keyword Typos
PageRank Search
Future PageRank
Link Popularity

Chamber of Commerce - on the Web logo

Web Marketing Ezine

December 11th., 2002                Issue #215                ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


- Invaluable Tool: The No-Charge SpamCheck

- Learn From The Best: The Top 50 Internet Retailers

- Cluetrain Manifesto Thesis #24

- Photocopy Without A Photocopier

- Newbie Club Tip: Computer Freezing?

- Free Training Course of the Week: Spreadsheets- M'soft Excel

- E-Commerce Term of the Week:

4. A Touch of Humor:
If At First You Don't Succeed...  

5. Classified Ads
6. Free Training Courses
7. Feature Articles: 


- Is a Yahoo! Listing Still Worth the Cost?

- FAQs on Search Engines


8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message



The Newbie Club PC & Internet Companion. Probably The Most Staggering Collection Of PC & Internet Tips & Tutorials You'll Ever Find - In The Easy Laid-Back Language That's Made The Newbie Club� Famous Around The World. Check it out...





2. First Word



Hi All! 


Our next issue is scheduled to go out on Christmas Day, so I'd like to take this opportunity to wish all WME readers, of whatever faith, the very best. For many of us, this is a special time - a time for expressing our appreciation of those we love, and care for. May it be a wonderful time for you, and yours.


Although I've been interested in astronomy since I was 7 (and dinosaurs roamed the earth), I hadn't managed to see a total eclipse of the sun. Last week, I went on a small (4800km.) drive to see the eclipse in Ceduna, Australia. I've read a lot about eclipses over the years, and looked at probably thousands of photos. None of it prepared me for the awesome experience. All I can say is, if you ever get the chance to see a total eclipse, take it!


Thought For the Week:

"Get up one more time than you're knocked down."
- Peter's Principle of Success

Till next time, have a good one!




3. Tips, Tools, News and Views



Invaluable Tool: The No-Charge SpamCheck


Spam is a bigger and bigger problem nowadays, as we've discussed many time in Web Marketing Ezine. Recently Ralph Wilson, Paul Myers, and other Net marketing gurus have written about the problems that spam is causing honest, hard working Net marketers.

Actually, while spam is the fundamental root of our problems, the anti-spam measures that large ISPs and important free e-mail hosts (like Hotmail and Yahoo! Mail) undertake are what hurts legitimate Net marketers.

Much like tuna nets catch dolphins by mistake, their spam filters catch us. So the SiteSell SpamCheck Tool is a quick way for honest marketers to make sure that their e-mails are less likely to be considered spam by ISPs, by Yahoo! Mail and Hotmail (which tosses you into their Junk folders) and even by individual filters set up by an ever-growing number of recipients around the world.

Here's how it works...

STEP 1: Copy-and-paste your subject, but start your subject with the word "TEST" (without the quotes, in UPPER CASE) so  that we know this is a test e-mail. (If the subject does NOT start with TEST, we'll assume it's REAL spam and delete it). Here's a sample subject...

TESTFlower-Lovers Ezine #007: Peonies for the Yukon

STEP 2: Copy-and-paste the rest of your e-zine and simply send it, exactly the way you would send it to your recipient, to... [email protected]

You'll get a report back (in seconds, perhaps a few minutes if volume is heavy) telling you how good or bad your e-mail is, from a spam-detector's point of view. You will receive a full, free report of all corrections that you should make to your zine, in order to stay out of the junk folders. It does NOT, of course, actually comment on WHAT you write -- first, it's not that smart. And second, the actual content is YOUR business! ;-)

And remember, this SpamChecker is just one feature of the E-zine MailOut tool, which itself is merely one part of the entire system of Site Build It! tools... guaranteed to make any small business succeed online... in a tenth of the time... at a tenth of price.


I ran the last edition of WME through SpamChecker, and was mildly horrified by the result- a score of 11.9. That's over DOUBLE the suggested safe score of 5. SpamChecker also tells you WHY you've 'lost' the points. This was an absolute education. Here's a few of our 'crimes', and the points we lost for them...


2.1 points "Discusses search engine listings" Heck, that's an

               important part of what we do!


1.5 points "Talks about opting in". Oh, shame! But isn't that what good

               list-owners DO, and spammers DON'T?


1.4 points "Direct Marketing". Naughty us, mentioning those words!

               Of course, it was only a funny article on telemarketing.


1.3 points "Marketing Solutions" More reprehensible words we used.


0.5 points "Message includes a disclaimer." Shouldn't we advise our 

               readers to take proper, professional advice before



0.3 points "Talks about email marketing" I guess we're guilty of that!


Believe it or not, these items combined cost us 7.1 points- more than enough to stop Web Marketing Ezine getting through to many of our (double opt-in) subscribers. It's frightening! If YOU use email to reach customers or subscribers, you NEED to use this excellent tool. Just go back up this item, and re-read from "Here's how it works..." Good luck!      

For more information about Site Build It!, please see...


(Disclosure: I am a SiteSell affiliate)


Learn From The Best: The Top 50 Internet Retailers


InternetRetailer.com produces a valuable list- "

Internet Retailer�s Best of the Web� The Top 50 Retailing Sites". If you're interested in taking a retail business online, then this list will contain some gems of ideas and executions for you. 


The list is broken into 7 different categories, so you should find one or more sites that parallel what you do. These are the 'big boys', and most likely you won't have the resources or the budget to match what they do. What you CAN do, is pick up on the quality of the customer service they provide, and their presentation- the Customer Experience. They didn't get on this list because of the bells and whistles on their sites!


As you look through the sites, you'll find ideas that you can implement to make life easier for your customers. And don't be overawed by these guys. Look at their sites with a critical eye to find the things they've missed, and the things you can do better. The more we are exposed to good ideas, the better our own become.


To learn more about the list, visit InternetRetailer.com at http://www.internetretailer.com/article.asp?id=8131


Cluetrain Manifesto Thesis #24

"Bombastic boasts�"We are positioned to become the preeminent provider of XYZ"�do not constitute a position." 

Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm

WME Supported By...


I'm Crazy About MY Income System !
It makes me more money part-time than my
full-time job does. Click below to find out how.


Photocopy Without A Photocopier


How many times have you wished you had a photocopier at home? Every small/home office should have one-  but while most of us have the need, we maybe can't justify the price. Well, have I got a deal for you! 


If you have a scanner and a printer hooked up to your computer, then here's a program that will them into a copier for you- no charge! 


It's called 'Quick Copy 2 Printer', and you can learn all about it, and pick up a no-charge copy of the software at http://www.boss-it.nl/index2.html



Newbie Club Tip: Computer Freezing?


I always learn something new from Joe Robson's Newbie Club site and newsletter. This item hit home, as my computer has 'frozen' a few times recently...


"Using standby mode, is supposed to save energy when your PC is unattended, and help your Monitor last longer.

How valuable this function is, I don't know.

However, this facility can cause problems, because sometimes when you try to bring back your 'normal' screen you find your PC is frozen. No mouse, no alt/ctrl/delete function ...


Then you have to switch off your computer (even that doesn't work sometimes), reboot and run scan disk, just to get back to where you were before you took time off for that cup ofcoffee.

If this has happened to you, the answer is to disable the standby mode. Here's how ...

RIGHT Click on a blank area of your desktop.

LEFT Click on


Screen saver

Settings (or Power)

Check everything in there to 'Never'.

Click OK and OK again.

Job done.

Now you can have a cup of coffee with peace of mind:-) "


Learn more about the wonderful free services, newsletter and tutorials at the Newbie Club http://www.newbieclub.com?free_membership

(Disclosure: I am a Newbie Club affiliate.)



SEO White Paper


Web-Visibility.net took their new website to Google's top 5 for the highly competitive website marketing search phrase, after less than 3 months online! If you'd like to Understand search engine optimization from first principles  , read their white paper aimed at executives and small business owners.

WME Supported By...


Search Engine Fast Start: "Search engines send thousands of customers to your competitors every day - isn't it time you fought back?"

Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start



Free Training Course of the Week: Spreadsheets- Microsoft Excel 

Learning Microsoft Excel Iowa State University Extension Learning Microsoft Excel is designed to introduce you to the basic operation and functions of Microsoft Excel for Windows 5.0. The lessons include practice exercises to work through as well as examples for using spreadsheets in your work.

To take this, and many other free training courses, visit



E-Commerce Term of the Week: Click-and-Mortar (a.k.a. bricks-and-clicks) 


With reference to a traditional brick-and-mortar, big box store that exists in the real world, this play on words represents a traditional company that has succeeded in integrating the Internet into its existing channels. Click-and-mortar stores generally target consumers (B2C).


For example, Gateway lets potential buyers try out its computers at their local Gateway Country Store, but customers must make their purchases online. There are also several conventional retailers (known online as etailers) with e-commerce sites that allow consumers to return online purchases at the physical stores. 

-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more...

WME Supported By...




4. A Touch of Humor


If At First You Don't Succeed...

An interoffice softball game was held every year between the Marketing Department and support staff of one company.

The day for the game came, and hard as the Marketers tried,  the support staff whipped the Marketing Department soundly. 

In their best tradition, the Marketing Department decided to find the best 'spin' they could on the dismal result. They showed how they earn their keep by posting this memo on the bulletin board after the game:

"The Marketing Department is pleased to announce that for the recently-completed Softball Season, we came in 2nd place, having lost but one game all year. 

The Support Department, however, had a rather dismal season, as they won only one game all year."

Enjoy dozens more marketing jokes on our new Marketing Jokes pages at http://www.WebMarketingEzine.com/marketing-jokes/marketing-jokes.shtml

5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important No-charge Download You'll Make 

No-charge five lesson class shows you how to improve the your results 


Read about your business's future at: 

Improve Your Search Positions-Get your No-cost WebPosition Software

Earn Advertising Income From Your Website Or Mailing List! 

Article Announce - The Free Writer & Publisher Connection 
Subscribe: mailto:[email protected]

Your own infoproduct? Take the No-charge InfoProduct Masters course!
Just send a blank e-mail to [email protected]

Serious about writing that book? Look at this site!

Become a high-earning Affiliate-take The Affiliate Masters course
[email protected]



6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Feature Articles



Is a Yahoo! Listing Still Worth the Cost?

by Dan Thies


The Google search engine now drives the primary search results on Yahoo. This change has led many site owners to question the value of a listing in the Yahoo directory. In this article, Dan outlines the pros and cons of maintaining, or paying for, a Yahoo listing, and in the process, delves into more details of the recent changes.

FAQs on Search Engines

Provided by Web Marketing Now


Some common questions, answered by the experts.


8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


Contact Information:
to subscribe: [email protected]
to unsubscribe: [email protected]
Note: This is an Ezine. So sorry, NO postings are accepted
contact John Payne: [email protected] NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



©WebMarketingEzine.com 2000-2015
Postal Address: 13 Finnerty Pl. Kambah Canberra ACT 2902 Australia
+61 2 6282 6266