Web Design. It's for The Customer!

Web Design is about making it easy for your customers to

- find their way around your site,

- make a decision, and

- buy your product.

Anything that gets in the way is bad.

Web Design (which incorporates web page design, and web site design) is not about fancy programming and flashy graphics. It might be for a graphics studio, but not for you. You're a Canberra business with real people as customers. If they can't find what they want quickly and easily, they'll go somewhere they can!

In partnership with Canberra web site specialist, HandleIt.com, we can design a website for your business that will 'deliver the goods'. If you've already got a website that's not performing, we can help there, too!

Bad web design can often look good. The graphic designers have had a ball, and as you look at the web page, you say "Hey, that looks great." But appearances can be deceiving!

Imagine for a moment that you want to buy a digital watch with a stopwatch feature for a birthday present. You arrive at this Citizen website with a $100 budget, and your Amex card at the ready. You're first impression is that this is a pretty professional site- it looks good. I'll leave you to work your way through the site now; come back when you're ready...

Welcome back. How did you go? Did you manage to find the watch you were looking for? No? Why not?

The reason you didn't find what you were looking for, was that the highly-paid and well-credentialled Marketing Department of Citizen Watch forgot about the most important person in business- the customer. Their graphics were wonderful, but the whole web site design got in the way of the customer finding out what they wanted to know.

We repeat, Web Design Is For The Customer.

We design websites that work for your customers, and for you.

to discuss your web design options.