WME's Favorite Quotations

Marketing

People don't want to be "marketed TO"; they want to be "communicated WITH."
- Flint McGlaughlin

"No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings."
- Peter Drucker

Customers buy for their reasons, not yours.
- Orvel Ray Wilson

If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. 

If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. 

And if you get the mayor to laugh about it, that's public relations. 

If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. 
- Unknown

In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last. 
- John Romero

In the factory we make cosmetics; in the drugstore we sell hope. 
- Charles Revson

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. 
- Philip Kotler