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Chamber of Commerce - on the Web logo

Web Marketing Ezine

October 16th., 2002                Issue #209                  ISSN 1444-2027



1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views


Play The Building Brands Game

- CSS Made Easy

- What Time Is It In ...?
Cluetrain Manifesto Thesis #20

How Popular Are Your Keywords?

Selling Online Products Offline

- Free Training Course: Cascading Style Sheets (CSS)

- E-Commerce Definition: Cascading Style Sheets (CSS)

4. A Touch of Humor: 58
Headlines They Didn't Mean 

5. Classified Ads
6. Free Training Courses
7. Featured Articles: 


- Top Ten Tips on Sales Letter Copywriting by Larry Chase

- The Power of Questions by Paul Myer

- What The Search Engines See... by Robin Nobles

8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

Want to read this online? For your convenience, the Current Issue 
of WME is posted each week at the WME website. Just visit 
http://www.WebMarketingEzine.com and click on Current Issue.

1. Top Sponsor's Message





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2. First Word



Hi All!


This issue, we continue our new fortnightly publishing schedule. Rather than give you only half as much material, we're providing even more, by making it available on the WME website. 


- This week we have links to THREE great feature articles by Larry Chase, Paul Myers and Robin Nobles.


- We link to a new Humor page at http://www.WebMarketingEzine.com/humor.shtml


- We link to a Quotations page at http://www.webmarketingezine.com/quotations.shtml


Thought For the Week:


"People don't want to be "marketed TO"; they want to be "communicated WITH.""

- Flint McGlaughlin


Till next week, have a good one!






3. Tips, Tools, News and Views



Play The Building Brands Game


"You've got two weeks to plan the future of your brand. Make the right decision, and you'll win a pile of cash. Get too many questions wrong, and uh..oh!" 


That's the beginning of a fascinating Q and A session called the BuildingBrands Game, that teaches you a lot about the value of brands, and how to go about creating a good one.


To play the Game, and test your Branding IQ, visit the Building Brands website, at http://www.buildingbrands.com  Look for the "Test your brand management skills:" link.



CSS Made Easy


Not sure what CSS is? Then you should have a look at this week's E-Commerce Definition: Cascading Style Sheets (CSS), below, for a definition. Then, you can take this week's Free Training Course: Cascading Style Sheets (CSS)! Once you learn a bit about CSS, you'll see the advantages it provides. Then, how to use CSS in the easiest way possible? Why not check out the free 'CSS Code Assembler'?


"The assembler is a tool to help build and create cascading style sheets. The assembler was not intended to be used to learn CSS but after creating a few styles you will find yourself understanding and learning how CSS works." Just fill in a form where prompted, and 'CSS Code Assembler' puts together the code for you. 


You can use 'CSS Code Assembler' online, or download your own copy, at http://bis.midco.net/jwacintro/ns/cssassembler.html



What Time Is It In ...?


As we communicate more and more electronically, knowing the time zone the other party is working it has become more and more important. The World Clock is a wonderful resource, which has a whole bag of useful features. Of course, it will tell you what the time is, at any place you nominate from their huge list of places. 


Amongst a number of countdown and calendar features, is the Meeting Planner. Want to 'meet' electronically with some other people in different time zones. Just fill in their locations, and Meeting Planner will graphically show the times in each location, making it easy to pick a time that will suit everyone. 


Visit The World Clock at http://www.timeanddate.com



Cluetrain Manifesto Thesis #20


"Companies need to realize their markets are often laughing. At them."


Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.ht


WME Supported By...

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How Popular Are Your Keywords?

It's fine to rank highly in the search engines. For the term 'free sales training', our page at http://www.webmarketingezine.com/freesalestraining.shtml , ranks #4 at Google. Question is, how many people actually search for the term. If you want to make real money, or get large numbers of visitors, you need a large number of people to be searching for the term! To check how many were searching for 'free sales training', I checked it out at Overture's Keyword Suggestion Tool. The answer? 346! Guess I won't be retiring on the affiliate sales from THAT page.

Try out the Keyword Suggestion Tool for yourself, at http://inventory.overture.com/d/searchinventory/suggestion

Selling Online Products Offline

There are plenty of online products sold online. There are plenty of offline products sold online. I'd like to conduct a bit of research into selling online products offline. What have I got in mind?

Take a product like Ken Evoy's classic ebook/ecourse 'Make Your Site Sell 2002'. It's 1540 pages of one of the best electronic infoproducts available. It's promoted by thousands of people online, yet the potential customers who need it most don't spend much time online! Why don't we try to reach them by OFFLINE means?

I've got a few ideas, but before I drop them on an unsuspecting world, I'd like to hear from YOU! 


Have you seen any good examples of selling an online product, offline? 


Have you got any good ideas you'd like to share?


If you're not a Member of the affiliate program that sells MYSS 2002! (The 5 Pillars Affiliate Program), now may be a great time to join. You can do that, for free, at http://affiliates.sitesell.com/itsyourfuture.html  Have a good look at the Table of Contents for the 4 books that make up the course, then send me your ideas for marketing this great product offline! I'm planning to share good ideas with my own MYSS! team, and we may broaden that considerably. Over to you. Let me have your thoughts, at [email protected].


WME Supported By...


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Ninety-nine out of a hundred sites still don't get the order. Here's how to join the profitable 1%

Get your Free Trial Download today! 



Free Training Course of the Week: Cascading Style Sheets (CSS) 


You can certainly save a lot of work on your website by using CSS! In this W3Schools CSS tutorial, you will learn how to use CSS to control the style and layout of multiple Web pages all at once.


To take this, and many other free training courses, visit



E-Commerce Term of the Week: Cascading Style Sheets (CSS) 


A feature of HTML that gives both Web site developers and users more control over how Web pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any page on a particular Web site. So in theory all the pages can be formatted the same way making it much easier. The term cascading derives from the fact that multiple style sheets can be applied to the same Web page. CSS was developed by the W3C. The specification is still evolving and is not fully supported by any current Web browsers. 


A feature of HTML that gives both Web site developers and users more control over how Web pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any page on a particular Web site. So in theory all the pages can be formatted the same way making it much easier. The term cascading derives from the fact that multiple style sheets can be applied to the same Web page. CSS was developed by the W3C. The specification is still evolving and is not fully supported by any current Web browsers. 


-Source: NetLingo- The Internet Dictionary http://www.netlingo.com
The NetLingo Dictionary book is 528-pages of over 2500 terms. Learn more..


WME Supported By...


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4. A Touch of Humor



58 Headlines They Didn't Mean


1. Something Went Wrong in Jet Crash, Expert Says
2. Police Begin Campaign to Run Down Jaywalkers
3. Safety Experts Say School Bus Passengers Should Be Belted
4. Drunk Gets Nine Months in Violin Case
5. Survivor of Siamese Twins Joins Parents
6. Farmer Bill Dies in House
7. Iraqi Head Seeks Arms
8. Is There a Ring of Debris around Uranus?
9. Stud Tires Out
10. Prostitutes Appeal to Pope


Read all 58 Headlines at http://www.WebMarketingEzine.com/marketing-humor2.shtml




5. Classified Ads

Ezine Advertising WORKS! Showcase your ad. in "The Human Face of
Web Marketing", at just $20 for four insertions. Just go to

How Much Is One Good Sales Letter Worth To Your Business?

Make Your Site Sell- The Most Important Free Download You'll Make 

FREE five lesson class shows you how to improve the your results 

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Read about your business's future at: 

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Your own infoproduct? Take the FREE InfoProduct Masters course!
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Serious about writing that book? Look at this site!

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6. Free Training Courses

Increase your knowledge; hone your skills; improve your results! Take advantage of some of the finest FREE training courses on the Web by visiting our Free Training Course listing at;

You'll find courses on IT, Computing, Software, Business and Personal Development.
With over 35 courses to choose from, you're sure to find something!



7. Featured Articles



Top Ten Tips on Sales Letter Copywriting
by Larry Chase


As publisher of Web Digest For Marketers, Larry sees what works in ad copy and what doesn't. One thing that works very well are stand-alone email mailings using direct sales letter copy techniques. In his article are some observations and experiences, and effective practices he's noticed, along with time-honored practices that he's gleaned from DM Copy Masters, such as Mac Ross, Dan Kennedy, Robert Collier, Ted Nicholas, Eugene Schwartz, Jay Abraham and David Garfinkel:


Read Larry's full article at http://www.webmarketingezine.com/copywriting1.shtml



The Power of Questions 
by Paul Myer


"What business am I in?" Years ago, the railroad companies decided they were in the railroad business. (Kind of an obvious assumption, right?)


Had they decided they were in the business of providing transportation and freight delivery, absolutely nothing could have stopped them from controlling the truck, bus and airline industries as they grew.


That's a powerful distinction. So, what business are you in?


Read Paul's full, though-provoking article at



What The Search Engines See When They Visit Your Site 

by Robin Nobles


If you have a Web site, have you ever wondered what a search engine  sees when it visits your site to add the site to its index? Do you know that it doesn�t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?


Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?


Read Robin's full article at




8. Our Companion Ezine: A Better Life:ItsYourFuture!

Enjoy Humor, Inspiration, Romance, Fitness, Nutrition & Personal
Finance- all aimed at helping YOU to take control of YOUR future!
Subscribe FREE by sending a blank email to:
mailto:[email protected]

                            BE HAPPY BE HEALTHY LIVE LONG & PROSPER

9. Administrivia


Contact Information:
to subscribe: [email protected]
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contact John Payne: [email protected] NO SPAM PLEASE

Advertising Information:
Please go to: http://www.webmarketingezine.com/advertise.shtml 

This publication was designed to provide accurate and authoritative information with regard to the subject matter. Subscribers are sent this free weekly e-zine with the understanding that the publisher is not engaged in rendering legal, or other professional advice. If legal advice or other professional assistance is required, we advise seeking the  services of a competent professional.

John Payne does not accept any responsibility for any liabilities resulting from any claims in articles or advertisements published in WME, or the actions of the parties involved.

This publication is for informational purposes only.

� Copyright 2000-2002 John Payne All rights reserved. Web Marketing Ezine may only be redistributed in its unedited form. You are welcome to forward it to as many people as you like, with our thanks. Written permission must be obtained to reprint or quote original material published in Web Marketing Ezine.

               Web Marketing Ezine is published by John Payne 



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